the right business model? How
to choose flickr cc basheertome by @boardofinno - @nickdemey

In this deck +100 slides
5 categories of Business Models

In this deck +100 slides
5 categories of Business Models + specific examples

Business Model Innovation Looking for
Training? Show 2 Day Program or mail us via hello@boardofinnovation.com

No magic.

Remember this one?

Remember this one? 1 million
pixels to sell = 1 million dollar #awesome

But it is not always
that easy… This summer I was keynote speaker/mentor at the European Innovation Academy. In this deck are some of the tips & tricks I shared, relevant for those who are looking for monetisation options by focusing on different business model types. @nickdemey

Copy & Remix. An easy
exercise to start.

Airbnb

Airbnb
of Food.
of Parking.

Airbnb
of Boats.
of Storage.

Netflix

Netflix
of Books.
of Toys.

Netflix
of Clothing.
of Games.

Tinder

Tinder
of Jobs.
of Fashion.

Tinderof Real-estate.
of Shopping.
Tinder

Understand the patterns!

You are in the center!
Your own venture

Business Model transactions Focus to
make this flow as smooth as possible. #frictionless

Can be more complex. Many
different players, a lot of monetary transactions. Learn more on how to use our business model icons?

The key questions you need
to ask: What is the best new business model to try?

Several exciting industries to learn
from: News/ Publishing Dating Gaming

What to pick? Free! for
the user. 1. Paid! the user = client. 2.

Free? Free = Free There
are so many variations on ‘free’

What to pick? Free! for
the user. 1. - Early exit -

Free (Hidden) other agenda: -
Aim for an early exit. - Acqui-hire - Prestige - … Rule of thumb: There is no free lunch.

What to pick? Free! for
the user. 1. - Early exit - - Pay-what-you-want -

Free? Customer can pick his
own price. Pay-what-you-want. (including free)

Case: Humble Bundle

Other industries #win #fail Emotional
connection Social/group pressure … selling to businesses social/group pressure …

What to pick? Free! for
the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation -

Free? Main difference: People often
get the product for free, but are free to do an extra transaction. Tip jar - Donation.

Free, for some. Different segments
of users.

What to pick? Free! for
the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation - - Barter -

Swap goods, give something else
in return.

What to pick? Free! for
the user. 1. Paid! the user = client. 2. Reason why people upgrade!

Free, but pay for extra
features

What to pick? Paid! the
user = client. 2. - Vanity - reputation -

Some people only want “the
best” Ultimate luxury. 12K€ Smartphone (Vertu)

Vanity, reputation… Vanity is so
powerful!

Looks & Reputuation in games.
To fit in For exclusivity To show commitment ... Gamers pay:

Important learning: You need other
people to show off! You need enough ‘noobs’ or starters on your platform, to make other people feel important #1337

Pay to get noticed. (to
rise above the crowd…) Would you pay to get seen by your friends on Facebook? Facebook 2012

What to pick? Paid! the
user = client. 2. - Vanity - reputation - - Loss-aversion -

Another tactic: Lure people in
with free + lock-in. Just give it a try!

Pay-as-you-go model.
Switching cost?

Pay-as-you-go model. Switching cost? A
lot of hassle to change to a competitor…

Similar, pay-per-use. Blendle - itunes
for journalism You only pay for those news articles that your read.

What to pick? Paid! the
user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity -

Privacy features are very powerfull!
Hide your profile. Incognito mode. Pay to stay private (dating business models)

What to pick? Paid! the
user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises -

Mystery crates (& surprise upgrades)
similar to Lottery system = very lucrative!

Real life mystery crate (on
subscription) Trust & credibility created by 1 person (not a company) Example: curated.nl

Blind dates, anyone? Crazy Blind
Date by OKcupid. (up to $3/date) Rate your dating partner (during the date). The higher your rate your partner, the more you pay to OKcupid.

What to pick? Paid! the
user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts -

Use Sold. The convenient way
to sell goods online. Hassle free online reselling of goods. You take a pic of the product you want to sell. UseSold sends an empty box & puts money on your account.

The power of Zynga-like games.
Grind - Spam - Pay Just click 5000 times to grow a plant. Invite 50 friends to go faster. F*ck it. I’ll just buy extra coins to get this plant

Our own experience :) Colleague
of us (accidentally) spams all our clients with dating/chat invites. #awesome.

What to pick? Paid! the
user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts - - Helping peers/ gifts -

This one is on me…
Yes, Awesome. I’m a PLUS member. You can help your contacts by giving them free access to in-depth articles.

Virtual gifts. Line messaging app
is one to keep an eye on! Selling virtual items, gifts, stickers, is one of the most lucrative things to do.

Crucial question!

Learn from gaming. Question: Do
you allow people to spend (all their) money? Don’t let people pay just once for your product. Think: add-ons, subscriptions,… Learn more from “Whales” in the gaming industry.

Next Chapter.

Why does this person get
a +120M€ contract?

What to pick? Free! for
the user. 1. Paid! the user = client. 2. Third party pays the bills. 3.

What to pick? Third party
pays the bills. 3. - Advertising -

Every ad-based model. The user
becomes the product.

Ad-business is straight forward. but
hard. Offer content. Control eyeballs Steer attention to ads Profit.

What to pick? Third party
pays the bills. 3. - Advertising - - Affiliate/ Referral -

Drive sales for another. Affiliate
& Referral models.

Integrated referral links? Pinterest is
the perfect match!

What to pick? Third party
pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller -

Resell data. One company is
more transparant than the other.

What’s the value of your
own personal data? Resell your own personal data via: citizenme.com

Example: Patients like me.

What to pick? Third party
pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership -

What to pick? Third party
pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise -

What to pick? Third party
pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise - - Get-one-give-one -

another client pays for your
product. (could be anymous)

Suspended coffee Pay an extra
coffee for the person after you. #charity

One Laptop Per Child Pay
double the price so someone else could get a laptop for free.

What to pick? Free! for
the user. 1. Paid! the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Can be a mix of all three.

Broker/ Matchmaking 4. - One-side
pays -

One side pays.

Many dating platforms are based
on this model. Often the women use the service for free. Men need to pay.

Get paid to date? Very
controversial of course.

Get paid to date. Other
platforms experiment with other rewards than money.

Broker/ Matchmaking 4. - One-side
pays - - Both sides pay -

Matchmaking between 2 normal users.
only 1 of the 2 parties pays.

Auction platforms. Different revenue streams
for both parties involved.

AirBnb & other broker platforms

Broker/ Matchmaking 4. - One-side
pays - - Both sides pay - - Crowdfunding - - Penny Auctions -

Crowdfunding (many variations) For pre-sales?
Investment? Donation?

Crowdfunding The product itself is
often not the primary driver: “Be part of something bigger, a revolution in …”

Get a return of an
investment in someone else. Invest in the education costs of a student. Get a share of his/her future income.

Broker/ Matchmaking/ 4. - One-side
pays - - Both sides pay - - Crowdfunding - - Penny Auctions -

What to pick? Free! for
the user. 1. Paid! the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Mixed model Subsidised 5.

Mixed model Subsidised 5. -
Shop (on the side) -

Mixed model Subsidised 5. -
Shop (on the side) - - Razor-blade (add-ons) -

Pay for recurring upgrades or
consumables Offer part of your service for free (or nearly free)

Open Source model with paid
consulting support Wordpress = free. Consulting & plug-in support = paid.

Ryanair-like no-frills models.

Mixed model Subsidised 5. -
Shop (on the side) - - Razor-blade - - Credits/points -

Combine concepts

How to combine different transactions?
A remarkable business model to learn from:

www.glowing.com IncIncHQHQ Glow IncIncHQHQ Glow
First Fund Non-Paying user Data Predictions & Tasks to increase pregnancy

www.glowing.com Paying Users IncIncHQHQ Glow
IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance Data Non-Paying user Data Predictions & Tasks to increase pregnancy support

www.glowing.com Paying Users IncIncHQHQ Glow
IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving Data Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool support

www.glowing.com inFertility Treatment Partner Paying
Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money 5 Money Data Exposure support

www.glowing.com inFertility Treatment Partner Paying
Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money R&D IncIncIncInc Labo 5 Money Data Universities 5 Money User Data Exposure support

li Not just - 1
campaign - 1 product - 1 company Crowdfund the potential of another person! Key lessons & take-aways. Learn to detect & understand the patterns. Look in different industries! Copy & Remix multiple models.

Business Model Innovation Looking for
Training? Show 2 Day Program or mail us via hello@boardofinnovation.com

li Not just - 1
campaign - 1 product - 1 company Crowdfund the potential of another person! Need extra support? Feel free to reach out: @nickdemey www.boardofinnovation.com Co-founder/ Business Designer.