11. Intrinsic value > extrinsic rewards Quests Threats Mastery Autonomy Satisfaction Power Leaderboards Sex Meaning Love Rewards Belonging Fun Badges Learning Levels Punishments Loss of Power Points
14. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer, customer)
16. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer) Journey a player’s experience/progression over time (AKA lifecycle)
17. Journey = Lifecycle + Progression Master Expert Novice Good games give players something to master
21. Think Like a Game Designer Dynamics Mechanics Player Journey Aesthetics Use game techniques to guide and motivate the players journey
22. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer) Journey a player’s experience/progression over time (AKA lifecycle) Dynamics the time-based patterns & systems in your game
23. Game Dynamics = patterns over time Dynamics Pacing Appointments Progressive Unlocks Reward Schedules Dynamic Systems
25. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer) Journey a player’s experience/progression over time (AKA lifecycle) Dynamics the time-based patterns & systems in your game Mechanics the systems & features that make progress visible
26. Game Mechanics make progress visible Mechanics Levels Points Leaderboards Badges Player Journey Missions Virtual Goods
28. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer) Journey a player’s experience/progression over time (AKA lifecycle) Dynamics the time-based patterns & systems in your game Mechanics the systems & features that make progress visible Aesthetics the overall experience that yields emotional engagement
29. Game Aesthetics evoke emotion Aesthetics Curiosity Satisfaction Surprise Trust Delight Fun Pride Envy Connection
30. Emotion drives action & engagement A good game takes the player on an emotional journey over time
31. Gamification 101 Gamification using game techniques to make activities more engaging & fun Player the person playing your game (AKA user, consumer) Journey a player’s experience/progression over time (AKA lifecycle) Dynamics the time-based patterns & systems in your game Mechanics the systems & features that make progress visible Aesthetics the overall experience that yields emotional engagement Social Actions how players engage with each other in your game
32. Social Actions Building Blocks of Social Engagement Player Journey WHO am I playing with? HOW are we engaging? WHAT are we engaging around?
33. Who are players engaging with? What’s their preferred social style?
50. Why does Foursquare work? Core activity has intrinsic motivationchecking into venues delivers lightweight fun, has both personal & social value
51. Why does Foursquare work? Core activity has intrinsic motivationchecking into venues delivers lightweight fun, has both personal & social value Progress mechanics light the waybadges guide players towards action & completion + have element of surprisemayorships mirror real-world dynamics, stimulate loyalty & competition
52. Why does Foursquare work? Core activity has intrinsic motivationchecking into venues delivers lightweight fun, has both personal & social value Progress mechanics light the waybadges guide players towards action & completion + have element of surprisemayorships mirror real-world dynamics, stimulate loyalty & competition Social Actions aligned with Social Needsexplore, showoff, share, compare, compete
53. Smart Gamification: Key Questions VISIONWhat’s our vision for this project? What’s the key benefit? Where’s the fun?
55. Smart Gamification: Key Questions VISIONWhat’s our vision for this project? What’s the key benefit? Where’s the fun? PLAYSTYLE Who’s playing? Who are they playing WITH? What’s their primary playstyle? What social actions do they find engaging – and why?
57. Smart Gamification: Key Questions VISIONWhat’s our vision for this project? What’s the key benefit? Where’s the fun? PLAYSTYLE Who’s playing? Who are they playing WITH? What’s their primary playstyle? What social actions do they find engaging – and why? MASTERYWhat’s the core activity and feedback system? What are players optimizing? What skills are they learning? What journey are they on? What’s driving them to keep playing? What does it mean to “play well?”
59. Smart Gamification: Key Questions VISIONWhat’s our vision for this project? What’s the key benefit? Where’s the fun? PLAYSTYLE Who’s playing? Who are they playing WITH? What’s their primary playstyle? What social actions do they find engaging – and why? MASTERYWhat’s the core activity and feedback system? What are players optimizing? What skills are they learning? What journey are they on? What’s driving them to keep playing? What does it mean to “play well”? PROGRESSHow will you “light the way” towards mastery? How will players know how to get started, and what to do? How will they know if they’re playing well, or poorly?
61. Smart Gamification: Key Questions VISIONWhat’s our vision for this project? What’s the key benefit? Where’s the fun? PLAYSTYLE Who’s playing? Who are they playing WITH? What’s their primary playstyle? What social actions do they find engaging – and why? MASTERYWhat’s the core activity and feedback system? What are players optimizing? What skills are they learning? What journey are they on? What’s driving them to keep playing? What does it mean to “play well”? PROGRESSHow will you “light the way” towards mastery? How will players know how to get started, and what to do? How will they know if they’re playing well, or poorly? ENGAGEMENT What activities and events will re-engage players throughout their lifecycle? How do these activities leverage core social actions?
