1. Website nestled in Strap at top caters for change in audience habits. Dates information is
masthead gives “FREEVIEW” in red draws eye of older loyal audience. valid for. This Mag is
audience another way published weekly.
to access the brand.
This encourages brand
loyalty. Simple, restrained colour
scheme creates a high
quality product. Red draws
Masthead extends
readers eye as it stands out
beyond image and has a
from the white.
shadow behind it, so it
stands out from the
page. All text except strap is in
lower case - grammatically
correct. More mature, mode
Oldest Trusted by
of address.
a wide
Audience
Headings in bold, sub-headings
same font, but black.
Produced by the BBC
Star’s eye in centre of the page,
Three features arranged breaking the rule of thirds, and
down side of the page part of his face is obscured.
in negative space next
to star. The star is famous enough to
attract audiences even when he is
hidden from view.
Caption anchored on
stars lapel. Name of
programme, day and Main Feature: “Doctor Who” is the
channel. Gives audience largest on the page, anchoring the
easy access. Barcode, price, region. Region is given star.
because times and programmes change. “Is there life after...” creates a
story for the audience to follow.

2. Star’s head intersects and “Supplement of the year”
covers middle of masthead encourages audience to
trust this new brand
Holly Willoughby is an
aspirational figure for the
audience Headings and sub-
headings in upper case
serif to separate this
Masthead is lower- case,
magazine from other free
looks hand written or like
tabloid supplements
it’s been written in lipstick
to appeal to a young
female audience “Saturday Night Diva”
overlaps star so she is
clearly anchored
Masthead reaches beyond
the edges of the page to
Star is clearly displaying
create a lively “organised
dress, make up and
chaos”
accessories to create a
need for material goods
in the audience
“Fabulous” implies a
glamorous lifestyle
Three colour scheme
creates a controlled
house style that implies
high quality

4. Punctuation creates Dates information is Wide Banner at the top
rhetorical questions valid for. This magazine catches audience’s eye
and excitement?! is published fortnightly. on news stand as it is
different to other soap
SIX images gives reader mag’s.
value for money.
Wide Banner, “2 weeks
EIGHT colours make revealed” implies value
this publication bright, for money.
cheap and cheerful.
All CANTED text is
Shots are taken from tilted in the same
the soaps – freeze direction and to the
frame. same degree. Nothing is
random.
It looks ripped at the
top and makes it look Website shown so gives
like it was constructed audience another way
in a rush – this is news to access the brand.
fresh.
Trying to create
Size of font gets
organised chaos by
gradually smaller when
using boxes then
descending the page
manipulating features
which gives the
and images so they
audience an overview of
extend beyond the edge.
the size of each story.
“Britain’s No.1 soap fortnightly”. Highlighting
number one in read implying to the audience
its the best choice to buy.