Designing IA for AI - Information Architecture Conference 2024
Contents page analysis
1. Contents page clearly marked out. Yellow, bold writing stands out from black
background. Running yellow, grey and black colour scheme on page
Editor’s letter at top of page –
quite noticeable seeing as it is next Information about the issue
to bold title. Likely to sound like number and the cover date
the style of the magazine rather
than how the editor actually
speaks – need to relate to target
audience. Signed by editor makes See a quotation here from a
it more personalised singer. Ends with an ellipses –
encouraging people to find out
more – not giving much away
Largest picture on page
implying that this is probably
the main feature of this issue – Contents split into sections (i.e.
stands out from the other News, Features etc.) which makes
pictures navigation easier for reader, can
find what they want straight away.
Yellow bold stands out against
black – same as title
Under each picture there is a page
number – easy navigation, and a
small description about the nature of
the article so that people can have a Small advert about having the
short summary, decide whether they magazine delivered to your
want to read the article door. Quite a good place to be
noticed but not too ‘in-your-
face’. The red stands out
because it contrasts the running
colour scheme
Different pictures link in with
music genre. Also allow reader
to see at a glance who will be
featured in the magazine
Page split into 3 noticeable
columns like a typical contents
page.
Thin light grey lines put in between columns also, makes it clearly split. All
the pictures fit like a jigsaw, very easy to see everything clearly
2. Title (Rolling Stone) Little captions in both pictures – offering
a brief summary as to what they are about This appears to be the
abbreviated to ‘RS’ so we
main feature as it is very
are still clear as to which
large and takes up a good
magazine it is
proportion of the page
Picture of Beyoncé breaks the The images show variety in
colour scheme – makes her the magazine because we
stand out, implies she is one of have a picture of Beyoncé who
the important features but by is very much a modern icon
size of picture, she isn’t the then we have this black and
main one white picture showing a much
older act
Another summary and big
number here to direct
reader to page.
Large writing – main
Page numbers in purple –
article. May be a hint as
stand out. Titles in bold – easy
to who the article is about
to find desired section. Brief
summary about each section,
what it includes
Only a short extract,
encourages you to read
on – says full story is on
page 32, the 32 is bold –
draws attention to it
Information on who took
the photographs etc.
3. Logo clearly visible – emphasizes magazine
Brief summary under each brand, that could be what really sells the Date of issue and
article title – show what magazine to readers information such as
article is about briefly magazines web address
Natural image may reflect genre of
Pale background allows band
text to stand out really
well
These are clearly the main
feature of the magazine –
biggest image implies that it
Page numbers in different is the most important
colours to make them stand
out and make them visible Page number shown next to
to the reader image to show where the
article can be found -
navigation simpler
Writing in gold implying that
it is special and unique –
most important in the
magazine possibly
Has a quote to try and make
the audience to want to find
out more by reading the
article
Sub-headings clearly
highlighted by having red
strip with red writing Split into 3 clear sections –
Colour scheme fits in with overall magazine typical convention. Provides
colour scheme – red, black and white is a clear organisation, not too
typical colour scheme cluttered or messy