1. -The oldest TV magazine on the market. “Classy”
-Made by the BBC. (Institution)
-Most trusted brand.
-Top right hand corner, the date that the magazine is valid for. (Weekly)
-The strap at the top:- The magazine grows as the audience’s TV habits change.
(Proliferates)
-The word ‘Freeview’ is highlighted because the magazine is for people who have
freeview rather than Sky.
-The website is sitting on the magazine’s masthead.
-The website also gives the audience another way to access the brand. This
increases brand loyalty.
-The masthead is sitting over the picture, with a shadow behind it. This makes it
stand out at the news stand and from the page.
-A simple, restrained colour scheme to make it look like a high quality magazine.
-The text at the top is the only text that’s all in capitals. This is for a more mature
audience, wanting them to take their time reading.
-The features are arranged down the side of the page in negative space to
outline the star.
-The space between the features, the masthead and the side of the cover is
always the same. This makes it look more professional.
-Headings are always in bold, subheadings are always in the same font and black.
-Small caption anchored on the right side of the star’s lapel. Shows the name of a
program, date and channel it’s on, gives the audience easy access.
-Star’s eyes are in the centre of the page, breaking the rule of thirds, and part of
his face is obscured.
-The star is famous enough to still attract audiences even when part of his face is
hidden from view.
-The main feature: “Doctor Who?” is the largest text on the page, anchoring the
star. “Is there life after..” creates a story for the audience to follow. It also tells
who is taking over as The Doctor. “And his verdict on Matt Smith.”
-Barcode, price. Region is important because times and programmes change.
3. -The product has about SIXTEEN colours on the front cover alone. “Trashy”
This is used to draw people in to the bright, colourful, trashy
magazine.
-The date for how long the information is valid is placed over the
mast head in plain black text, on a bright background to make it
visible.
-The pricing is right by the mast head in four colours to make it stand
out. It’s on top of the picture to stand out on the news stand.
-The magazine website (at the bottom of the product), giving the
audience another way to access the brand.
-On the right side of the cover, the days of the week are colour
coded. This makes it easier for the audience to find each day of the
week quickly.
-The feature photos have been taken in character, mostly photo
shopping two people together to fit the story line.
-ALL CANTED text is tilted in the same direction and to the same
degree, creating organised chaos. Nothing here is random.
-The main feature's text has a glow around it, drawing attention to
it. The star photo also has the same glow, linking the two together.
4. Disposable media “Trashy”
with a value for
money.
EIGHT different
colours on this
publication making
it bright, cheap,
cheerful. Jumps out
at the news stand
to catch your eye.
The photos are
taken from the
shot, posed quickly
in character or Along the red box, it
photo shopped to lookes like the page has
create a story in a been ripped. This again
picture. gives the image of
disposable media.
ALL CANTED text is
tilted in the same
direction and to the
same degree.
Nothing is random.
Wide banner at the top catches the audience’s
Lots of rhetorical
eye on the news stand as it is different to other
questions and
soap magazines.
punctuation creates
Wide banner, “2 weeks revealed!” implies value
excitement?!
for money and appears on every issue.
