The magazine cover uses bright, contrasting colors like red, yellow, black and white to attract a younger demographic. A fun photograph of the featured band The Wombats is used as the main image to appeal to younger/teenage readers. The magazine masthead is prominently displayed in the top left corner following the Guttenberg design principle to make the magazine instantly recognizable.

1. Masthead Comment on how the design of the magazine cover attracts the target audience: Colour
Located in the top left corner, which is unlike most other The main colour scheme is red, yellow, black and white and
mainstream magazines. This creates quite an informal style, possibly all of these colours contrast with each other effectively,
aimed at a younger demographic. which allows certain information to stand out to the
Bright vibrant colour, with a bold, black and white border. This reader.The fact that a wide variety of colours has been used
would be the first thing the reader would see, making it instantly create quite an informal look, as the colours are very bright
recognisable. Also, this is the only text in the colour red, therefore and playful, this would attract a younger demographic.
further emphasising it.
Main image Typefaces
A long shot image of the featured band has been used as the main The font used on the cover has been kept consistent
image, to clearly show each member. Direct mode of address, has throughout, which is very bold and clear to read, this
also been used by the member in the middle, which may engage creates quite a formal look, which would possibly appeal to
younger readers, it also implies that he is the lead member. an older demographic.
The image is quite fun looking and the photograph does not look However, within the main cover line, the word ‘the’ has
staged or posed in any way, this effectively conveys an informal been positioned on a slant, which establishes an informal
look, this would appeal to a younger/teenage demographic, as these look and links well to the photograph, which is also quite
are the type of people who would listen to this band. playful.
Model credit Photography Lighting
The model credit has been incorporated with the main cover line. The lighting within main image is quite dark and muted,
This is likely because the band is quite well known and the magazine which certain colours being highlighted on their clothes,
will want to emphasize this in order to attract fans of theirs and which effectively contrasts with the text used. However, it
make it known that they are on the cover. is clear the faces of the band members have illuminated to
look brighter; this is to make it clear to the target audience
who is on the cover, therefore effectively attracting people
Cover lines interested in ‘The Wombats’.
The cover lines included on this cover all relate to an artist or band
for all different age demographics, therefore appealing to a wider
audience. There is also a cover line at the top of the page, which
mentions Glastonbury festival, and has been highlighted by a yellow Design Principles Used?
background to contrast with the bold, black text. This specific cover
The Guttenberg design principle has been applied to
line would definitely attract a lot of people as it is a very mainstream
this front cover as the magazines masthead is
event, which lots of different people attend.
positioned in the primary optical area, meaning it
the first thing the reader will see, which makes the
Main cover line magazine instantly recognisable. The rule of thirds
The main cover line is located in the centre of the page and is a House Style has been applied to this cover image as there is
vibrant yellow colour, which instantly stands out to the reader, The majority of the text has been highlighted in a vibrant blue colour, contrasted with white something going on in every section of the image
which again highlights the fact that this mainstream band are on the text, this is because the main image is quite dark due to what the band members are and there is no blank space, this makes the image
cover. Within the main cover line, the word ‘the’ has been coloured wearing, therefore without it the text would be quite difficult to understand. This element exciting and eye catching.
white, whereas ‘Wombats’ is an eye-catching yellow, which instantly has also been added to emphasise other bands that have been featured within the
creates a contrast. The font used is clear and bold, this again is quite magazine, this would attract people who are interested in them therefore attracting a
eye-catching. wider audience.