3. Skyline: The content information going across the
Masthead: It is bold
top of the magazine in one long line, in this case a
and appealing. The
freebie and a club guide.
same color is used
throughout the
cover. It is really
effective because it Main Image:
shows the Draws the target
distinction. audience to the
magazine as well
Pull quote: A as Calvin Harris
quote that Calvin fans.
Harris said in the
interview about
the magazine, this
will fascinate the Barcode: This shows
target audience that all the
who like Calvin information of the
Harris. magazine is in it.
Lead Article: Is
Calvin Harris a well Main selling cover lines: Other articles that are in
known person who the issue, competition holiday and summer
would draw the raving guide are all included in here.
target audience in.

4. Central image is large and the
main focus of the magazine.
Masthead is red and
The way that main subject is
white. Colour has
looking down and smirking
connotation with
shows power and authority.
Charismas as well as
The fact that he is dressed in
snow on the top.
black and white shows his
Exaggeration on the
good and bad sides.
other part of the mast
head, “massive The use of the bauballs and
Christmas double issue”. angles writing shows that
the magazine is intended
The Font size over here
for a casual audience. The
is large which gives it a
cover uses red, white and
distinctive feature. The
black which are all colours
words portray Simon
which stand out and
Cowell as the grinch
attract the consumer. The
which is a Christmas
red also represent the
film. All the writing is
Christmas season.
appearing on the left
side which makes the
main focus the front the The barcode shows this
picture. magazine is for sale. It is
placed in the bottom
The front cover advertises corner of the cover so the
articles about specific bands attention is not distracted
and artists for example “Blur” from the central image or
and “Biffy Clyro”. This will masthead.
directly attract a specific target
who would want to read about The text is displayed using several types of different fonts. It uses black
there favourite bands. capitals for the majority f the test an only one section has used lower case
letters. The font sizes entice the reader into reading closer into the magazine
because the sub headings cant be read that easily from distance.

6. The NME contents page is The magazine contents page
cleverly designed so that the shows different pictures and
main focus is on the main captions of the pages, this shows
subject the magazine portraying the reader a more visual effect of
is in the centre of the page. what is inside the magazine and
Within the contents page down the main subject of the magazine
that they are trying to portray is in
the side its easy to locate and not
the centre of the contents page
a complicated design so its easy drawing attention with the
to read and find the page you backgrounds of two different
want to see first. There is also shades of green. Separating it
different subheading showing from the rest of the magazine
other features the magazine contents.
wants to put forward for example The masthead for the contents
the ‘news’ and ‘reviews’ these are page shows NME again in red
all added for the reader. which stands out from the
magazine green colored theme
By using buzz words the lure and is matching the magazine
words such as ‘everything’ and front cover masthead. The red
‘you’ ‘need’ shows that this color is a very bright red so is very
content page involves the eye catching. NME this week
audience it involves you. This is shows that this is the new
including the audience of NME contents of news and information
every time and constantly that week is brand new
information this is a huge
including them in the magazine.
attraction.
The main article in the magazine
NME has added new subscription to the contents page to immediately try and
uses many buzz words to involve
lure the audience into signing up for the magazine. It is in a completely
the reader “ Everything you
different colour text to the rest of the magazine making it stand out as one of
need to hear this year”. the first things the audience sees. The light text against the dark background
creates impact to stand out.

7. As most magazines use on there The actual contents page has its own
content page the “MOJO” logo is in subheading putting the magazine
clear sight but instead of using the into different genre’s and categories
word ‘contents’ they have used to meet its audience expectations.
there magazine name. This is to ‘What does on one of the subheading
demonstrate what is inside MOJO this shows the pages of what's new
which is an unusual thing for a and the new information. This gives
magazine to have. The “MOJO” the audience a chance to find things
label is written in black to contrast easier and quick find which part of
to the light grey background. the magazine they want to go to, not
only that it gives each categories and
The magazine layout is very simple theme which makes the audience
and clear to understand and locate look into other parts of the magazine
instead of buzzing with colors as well.
images and ideas. The layout has The use of photo contrast with the
the contents on the right hand side black and white themed contents
for different subheadings for page . The colorful pictures all
different interests. The pictures are variation in sizes is the first things
all in a collection over lapping on that draws your eyes towards the
the left hand side. Finally the page. There are a variety of different
people working at the magazine images from photos to cartoons to
opinion and feedback. This clear album covers, all with captions and
cut design layout makes it easier page numbers. This is a visual
for the audience and clear of what technique the magazine uses to
they are looking for. draw the readers attention. There
are other photos on the page of
The people who look at the magazines input to the magazine, includes the some of the people who work within
audience in the magazine more and the use of pictures gives the audience the magazine and their opinion and
a visual inclusion into the magazine by seeing pictures it makes it a much feedback about the issue of MOJO
more realistic approach to include the audience in the magazine. that week.

9. This magazines main image takes up all the place on double page spreadsheet.
Although usually in other magazine follow the same trend of putting the image on
the left hand side of the page and the remaining article on the right hand side.
These tactics looks more like a poster rather than a double page spreadsheet of a
magazine.
The candor of the
font is used to good
effect by making it
aboveboard to read
and easily
identifiable on the
page amongst the
busy background
picture. Because it is
planted in the
middle of the
page, readers that
are just snapping Instead of an article this page is more like a small morsel of
through the information. There are acutely few words designed on this double
magazine can get page spreadsheet making it facile and easy to take in. This works
there eye caught and because some readers may not want to read the whole article about
take an interest. “Mumford and sons” but will show some enthusiasm to his page
because of its integrity.

10. When I come to this double page spreadsheet, Lily Allan has been portrayed as the
main thing and the most manifest and note worthy on this page. Her casual clothes
and dark eye shadow emulate her personality and he title of the article. Her posture
is very erratic and forward, also associating with the title of the article, the posture
could also be implying that she doesn’t really give a damn about redemption people
are proposing on her.
The groove that the title of the
article is written in very alluring.
Each letter in the design of letter
in a newspaper. But there is a
difference each letter is in a
different size, making it stand out
and idiosyncratic. It also shows
the anarchistic attitude that the
magazine often portrays in other
articles. The title of the articles
takes up more of an area than the
image an the article itself does.
This implies that the magazine is
trying to grapple the eye of the
reader that is maybe just The colours on this double page spreadsheet are used
snapping through the magazine. in good effect. Her red shirt seize out amongst the
plain white and black that is used on the rest of the
double page spreadsheet. This helps to motivate and
invite them to read the article.