4. Strap at top caters for change in audience habits.
Dates info is valid
Website nestled in “FREEVIEW” in red draws eye of older, loyal for. This magazine
masthead gives audience is published weekly
audience another
way to access the
Masthead extends
brand. This
beyond image and
encourages brand
has a shadow
loyalty
behind it, so it
stands out from
Simple, restrained the page
colour scheme
creates a high
quality product.
Red draws reader’s
eye as it stands out
Oldest brand on
from the white the market
All text except strap is in Trusted by a wide
lower case- grammatically audience
correct. More mature
mode of address. Produced by the
BBC

5. Three features Star’s eye is in centre of
arranged down the page, breaking the
side of page in rule of thirds, and part of
negative space his face is obscured.
next to star.
The star is famous
enough to attract
audiences even when he
Headings in bold, sub- is hidden from view.
headings same font, black
Main feature: “Doctor Caption anchored on
Who” is largest text on star’s lapel. Name of
page, anchoring the programme, day and
star. channel. Gives audience
easy access
“Is there life after...”
creates a story for the
Barcode, price, region.
audience to follow
Region is given because
times and programmes
change

7. Wide banner at top
SIX images gives
catches audience’s reader value for
eye on news stand money
as it is different to
other soap mags.
EIGHT colours make this
publication bright, cheap
Wide banner, “2 and cheerful.
weeks revealed”
implies value for
money Ripped paper makes this look
like it was constructed in a
rush- this news is fresh
Punctuation creates “organised chaos” by using
rhetorical questions boxes then manipulating
and excitement?! features and images so they
extend beyond the edge
All CANTED text is
tilted in the same
direction and to the
same degree.
Nothing is random.

8. Masthead is further Wide banner at top
down the page to catches audience’s
give extra space eye on news stand
for features. as it is different to
other soap mags.
“2 weeks revealed!”
Wide banner, “2
Only blue on page,
weeks revealed”
draws the eye.
and “20% off”
buttons also imply
value for money

9. Star’s head intersects and “Supplement of the year”
covers middle of masthead encourages audience to
trust this new brand
Holly Willoughby is an
aspirational figure for the
audience Headings and sub-
headings in upper case
serif to separate this
Masthead is lower- case,
magazine from other free
looks hand written or like
tabloid supplements
it’s been written in lipstick
to appeal to a young
female audience “Saturday Night Diva”
overlaps star so she is
clearly anchored
Masthead reaches beyond
the edges of the page to
Star is clearly displaying
create a lively “organised
dress, make up and
chaos”
accessories to create a
need for material goods
in the audience
“Fabulous” implies a
glamorous lifestyle
Three colour scheme
creates a controlled
house style that implies
high quality