What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.

1. Thinking outside
the box on bricks
and mortar

2. In this omnichannel world,
retail is evolving and becoming
more experiential by the day.

3. Customers enjoy – and are coming to expect
– a seamless, immersive experience where
digital interactions make in-store shopping
easier, or simply more delightful.
+

4. Let’s look at the latest
trends and innovations
changing the face of retail

5. In the UK, grocery chain Asda has opened an unmanned
store for Click & Collect. Customers retrieve their order
from a locker, which they open using a QR code on their
phone. Any time, day or night.*
*http://www.asda.com/click-and-collect/
AsdaClick & Collect 24/7What: Who:

6. Click & Collect 24/7What:
It's all about convenience for customers. Busy shoppers
want to be able to collect their shopping when it suits.
Why:

7. In partnership with Shoes of Prey, US superstore Nordstrom
is bringing the digital in-store. Customers use touch-screen
tablets to design a 3D version of their ideal shoe.
Once ordered, the shoes get made off-site.
NordstromAugmented realityWhat: Who:

8. +
Augmented realityWhat:What:
Customers are calling the shots these days. They want
greater control and a more immersive purchasing experience.
Why:

9. What: Virtual fitting rooms Who: Burberry
Burberry was a very glamorous trailblazer in turning the
fitting room into an immersive, interactive space. Using
RFID e-tags, customers could see extra information about
products on a 'magic mirror' in a change room.

10. What: Virtual fitting rooms
By providing extra product or manufacturing information
at this critical point in the purchase journey, customers
become more engaged and are more likely to buy.
Why:

11. newsfeed
new in!!
TargetWhat: Who:In-store beacons
Via a newsfeed-like stream, Target shoppers in the US
can be alerted to hyper-local content, including new
products, offers and services.

12. Why:
What: In-store beacons
Beacons are a great way to interact with in-store shoppers,
pushing highly targeted and relevant content to engaged users.

13. What: Mobile commerce Who: JCPenney
JCPenney is using smartphone strategies to make the
shopping process more streamlined than ever. Take
visual search – a customer can whip out their phone,
snap a pic of a product they want, and get the same or
similar items live on the JCPenney App, ready to buy.

14. 2018
$626B
2015
What: Mobile commerce
*https://www.internetretailer.com/2014/03/10/mobile-commerce-will-be-nearly-half-e-commerce-2018, accessed August 2015.
It's predicted that consumer spending via mobile
commerce will grow to $626 billion by 2018*. Any tactic to
make the mobile path to purchase easier will soon pay off.
Why:

15. Check out this new
Anna Sui jumpsuit. It
would look amazing on
you, so I've popped it in
your cart. xxx Gilt
Thanks! I love it.
What: Online concierge services Who: Gilt
Gilt is an online store with a High St feel. Gilt Concierges are
highly trained customer service representatives who act as
personal shoppers, personal stylists, and professional fashion
problem solvers for the highest tier of Gilt VIPs.

16. You might
love this
What: Online concierge services
Many shoppers love going in-store for the pampered,
personal service they receive. This takes it into the digital
realm, bringing bring the 'in-store' feeling into the online world.

17. Find out more about how StarTrack can
help your retail business.
Call 13 2345
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