How the internet is changing garden retailing! Presentation given at GLEE 2014 in Birmingham. The presentation covers topics like e-commerce and smartphone opportunities for garden retailers. See www.gardenconnect.com for more information & tips.
Thinking outside the box on bricks and mortarStarTrack
What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.
How technology will change the way we shop?
Throughout history changes in technology have changed the way consumers interact with and buy products. Google Beacon, Amazon Go and the rise of IoT (Internet of Things) could have a large effect on the retail industry.
Back The Future: A Retail Transformation StrategyCapgemini
Julian Burnett Chief Information Officer - House of Fraser
The U.K. has given rise to some of the most powerful, long-lived and envied retail brands. But many must now strive to survive against the formidable pressure of market entrants – without the drag of aged stores, processes and systems.
Through technology enabled change and a refocusing upon the fundamentals of great retailing, the strong continue to hold their own and drive a differentiated proposition, leveraging insight to create unique experiences for customers. As House of Fraser embarks upon its own retail transformation, Julian Burnett, CIO and Capgemini alumni, reflects upon the priorities, challenges and approaches of the House of
Fraser Business Technology team and the central role that enterprise architecture plays in helping achieve business goals.
Online to offline (O2O) is a business strategy that attracts potential customers from online channels to make purchases offline in physical stores.
O2O commerce companies are employing various techniques to attract the potential customers from online into the store.
O2O commerce with proper strategy can make the purchasing at mall much more convenient and personalized that optimize customer experience and make them feel it’s so enjoyable to buy something.
The retail industry has shifted into this new concept of Online to Offline (O2O) in which online and offline channels share the same importance in achieving success.
It’s obvious that O2O business is now one of the most popular strategies throughout the retail industry and no one wants to be the outsider of this race.
The future lies in a convergence between online and offline sales.
A new business venture by AYS. O2O² drive sales traffic to merchants.
Merchants look to O2O² to enhance their branding, drive traffics to their online and physical stores, understand customer behavior so to better strategize their promotion and product offering.
Thinking outside the box on bricks and mortarStarTrack
What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.
How technology will change the way we shop?
Throughout history changes in technology have changed the way consumers interact with and buy products. Google Beacon, Amazon Go and the rise of IoT (Internet of Things) could have a large effect on the retail industry.
Back The Future: A Retail Transformation StrategyCapgemini
Julian Burnett Chief Information Officer - House of Fraser
The U.K. has given rise to some of the most powerful, long-lived and envied retail brands. But many must now strive to survive against the formidable pressure of market entrants – without the drag of aged stores, processes and systems.
Through technology enabled change and a refocusing upon the fundamentals of great retailing, the strong continue to hold their own and drive a differentiated proposition, leveraging insight to create unique experiences for customers. As House of Fraser embarks upon its own retail transformation, Julian Burnett, CIO and Capgemini alumni, reflects upon the priorities, challenges and approaches of the House of
Fraser Business Technology team and the central role that enterprise architecture plays in helping achieve business goals.
Online to offline (O2O) is a business strategy that attracts potential customers from online channels to make purchases offline in physical stores.
O2O commerce companies are employing various techniques to attract the potential customers from online into the store.
O2O commerce with proper strategy can make the purchasing at mall much more convenient and personalized that optimize customer experience and make them feel it’s so enjoyable to buy something.
The retail industry has shifted into this new concept of Online to Offline (O2O) in which online and offline channels share the same importance in achieving success.
It’s obvious that O2O business is now one of the most popular strategies throughout the retail industry and no one wants to be the outsider of this race.
The future lies in a convergence between online and offline sales.
A new business venture by AYS. O2O² drive sales traffic to merchants.
Merchants look to O2O² to enhance their branding, drive traffics to their online and physical stores, understand customer behavior so to better strategize their promotion and product offering.
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...sitecmy
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupDemac Media
Times are changing faster than ever, and with groundbreaking features like Apple Pay coming to Shopify this Fall are you prepared to make the most of it? Simply hitting enable in the dashboard is not going to cut it.
For July's eCommerce Toronto Meetup at Shopify's office in Toronto we discussed how online business owners can make the most of this roll out and how to improve customer engagement on a mobile device.
Who better to lead the Meetup on this topic than Demac Media's Director of Shopify Solutions, Jason Kemp. Jason joined us to discuss brand new mobile features like Apple Pay, and how merchants can make the most of them for the big Fall release. Jason also discussed the horizon in the mobile world to help online retailers be proactive rather than reactive!
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
At Verifone, we are committed to helping merchants grow. We've partnered with developers at Talech, Homebase, Ecwid, GiftFly and vPromos to share their stories on how they are leveraging the Verifone platform to help merchants grow and drive revenue.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
2018 SITEC EC CLASS - Introduction to E-Commerce 103: Understanding O2O by Ad...sitecmy
Online-to-Offline Commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to (but not the same as) the concepts of "clicks-to-bricks" or "click and mortar."
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupDemac Media
Times are changing faster than ever, and with groundbreaking features like Apple Pay coming to Shopify this Fall are you prepared to make the most of it? Simply hitting enable in the dashboard is not going to cut it.
For July's eCommerce Toronto Meetup at Shopify's office in Toronto we discussed how online business owners can make the most of this roll out and how to improve customer engagement on a mobile device.
Who better to lead the Meetup on this topic than Demac Media's Director of Shopify Solutions, Jason Kemp. Jason joined us to discuss brand new mobile features like Apple Pay, and how merchants can make the most of them for the big Fall release. Jason also discussed the horizon in the mobile world to help online retailers be proactive rather than reactive!
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
At Verifone, we are committed to helping merchants grow. We've partnered with developers at Talech, Homebase, Ecwid, GiftFly and vPromos to share their stories on how they are leveraging the Verifone platform to help merchants grow and drive revenue.
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
Research on Amazon's love for logistics:
i) Amazon's existing logistics network: Last Mile Delivery Network
ii) Amazon's aggressive expansion in logistics to become a 3PL leader
iii) Factors influencing Amazon's revenue
Está procurando uma grana extra? ou quer montar seu próprio negócio, agora você tem a oportunidade de sair do vermelho e obter uma renda extra mensalmente, tudo dependerá do como que deseja alcançar suas medas.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Bridging the gap between bricks and mortar and digitalStarTrack
Retailers are starting to close the gap between bricks and mortar and digital sales: the brigital divide. It's about letting the customer choose their preferred style of interaction and creating seamless pathways between these modes.
The E-commerce Revolution: How the Industry is Evolving and What the Future H...e27
The Tipping Point for the shift from physical to digital retail is occurring due to significant advantages e-commerce has over brick-and-mortar retail. But which e-commerce model will win in the long run? Ebay /Alibaba / Rakuten type marketplaces or a more controlled retail platform like Amazon, which also has a marketplace? Will the emerging “asset light” models, such as Instacart, PostMates, eBay Now, Uber(?), and Google Shopping Express, enable physical retailers to team up and provide instant gratification to beat the e-commerce giants? Let’s discuss the evolution and future of e-commerce – exciting times!
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Keynote presentation to Retail Week's Innovation in Payments Conference, London, September 2016.
Covers: Research on consumer attitudes to payments, main problems confronting multi-channel retail today, my views on likely success of Apple and Android Pay.
Customer Experience - Changing Shopping Experiences In India – End to End Bra...eTailing India
At the recently concluded eTailing India Expo 2017 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://etailingindiaexpo.com), leading thought leaders shared their perspective on “Technology Services for Retail &eCommerce”. This article summarizes the session for Customer Experience: Changing Shopping Experiences in India – End to End Brand Experience.
G V Creations believes that single product / category organizations can enhance Client loyalty by offering periodic delights to clients along the life cycle of the client. Hence all client owning organization need to move from share of “product” to share of customer’s wallet. This is possible by being in a position to offer a wide array of services.
Bridging The Gap Between Online and OfflineAgilOne
In this webinar, you’ll learn methods for merging the physical and digital identities of your customers for an accurate view of behavior across channels, what information is critical to enabling omni-channel success, and how to align marketing with consumer expectations throughout their lifecycle.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Similar to How the internet is changing garden retailing! (20)
2. WELCOME!
Who am I?
Where are we now?
E-commerce
Smartphones
Q&A
3. WHO AM I?
Very Dutch!
Founder of Garden Connect, 2002
Groups & independents
Interested in changing retailing
landscape
4. WHO IS GARDEN CONNECT?
Providing websites for 200+ garden
retailers
Webshops
E-mail marketing newsletters
(about 500.000 / week)
Social media
GardenDeal App
5. HERE WE ARE:
Your customers are online
The old days are long gone
The customer doesn’t understand a
barrier between offline & online
6. AND HERE ARE SOME FACTS:
UK shoppers spent £91bn online in
2013 and set to spend £107bn in 2014
So that’s + 16%
Mobile sales are up 138% on the year
“Garden product sales over the internet
to rise to £774m” in 2018 (that’s 2x
2014)
In other words: 15% in the industry will
be spent online
7. WHERE DO YOUR CUSTOMERS
… find information?
… compare products?
… get other peoples’ views?
… check availability?
… buy products?
8. SUMMARY:
The customer journey is changing
Your role is changing
The supply chain is changing
EVEN DONKEYS UNDERSTAND
DOING THE SAME OVER AND
OVER AGAIN DOESN’T
CHANGE THE RESULT!
9. Traditional sales (since 1000 bc) Internet sales (since 1995)
Offline retailers
(most garden
centers)
Online retailers
Store with
webshop
Webhop with
store
Offline Online
Most independent
garden centres
Thanks to Cor Molenaar!
10. OR ARE WE GOING TO BE LIKE:
TV
Radio
CD shops (HMV)
Photoshops (Jessops, Kodak)
Bookstores (Borders)
Videostores (Blockbuster)
Sport stores (JJB Sports)
Giftshops (Clinton Cards)
Fashion stores (Peacocks, Republic)
Website
e-mail
11. E-COMMERCE
TV
Radio
Defensive move or a great opportunity?
Do you want to sell or drive traffic to your
centre?
Are you offering a full productrange or only
a selection?
Is your price level equal as your centre or
are you going to price-dump products?
Website
e-mail
12. E-COMMERCE
TV
Radio
How do you deal with returns of garden
furniture from Edinburgh to Brighton?
Do you have knowledge about online
marketing?
Do you have time to update a webshop?
What’s the position of e-commerce in your
marketing mix?
Website
e-mail
13. Traditional sales (since 1000 bc) Internet sales (since 1995)
Offline retailers
(most garden
centers)
Online retailers
Store with
webshop
Webhop with
store
Offline Online
15. SMARTPHONES
TV
Radio
Almost 50% of the internet traffic is mobile
Most personal device
Responsive website
Direct connection with your customer!
Website
e-mail
Mobile sales are exploding – and where
are you?
18. OPPORTUNITIES
TV
Radio
Send a special coupon to customers on
their birthday
Use instore communication via
smartphones to show reviews of products
Push special promotions to customers
entering your garden centre
Website
e-mail
19. LUST BOT NOT LEAST
TV
Radio
Use your own strength and beat webshops
on their weaknesses!
Website
e-mail
Good afternoon
Welcome
The internet is influencing sales in the entire retail, not just garden centres
What’s happening and how can we adept?
Sunday afternoon so I won’t make it too heave
We’ll finish in about 30 minutes so you got plenty of time to look around at the show
Some trends and a lot of valuable practical information
Q&A after the presentation or at our stand
I’m very dutch, 31
Founder of Garden Connect
We work for several marketing groups, family owned groups and independents
We’re providing websites to about 200 garden retailers
We provide over 50 webshops
We provide website content and send newsletters to about 500,000 newsletters / week
Social media services
GardenDeal App, new innovation and a mobile based loyalty scheme which is future proof.
We’ll talk about mobile later on!
So let’s see where we are now:
Your customers are going online, younger ones and older ones
The internet is here to stay, so the old days won’t come back. Your older customer base is shrinking. I know two customers of ours who are checking the obituaries in the local newspapers to remove customers from their customer database. Akward isn’t it?
More important: customers are ignoring more and more the difference between online and offline. Offline orientation and online shopping are merging. So for example: you’re buying shoes in the high street but the store doesn’t have your size. You can order it instore, pay like a normale purchase but it will be delivered within 24 hours as with online orders.
This is how train stations look nowadays
Facts
Online sales in the UK will pass the 100 billion pounds – that’s a lot of money!
+16% year on year compared to 2013
Smartphone based sales are up 138%
Hortweek published a survey saying online sales in our industry will double the upcoming 4 years. Earlier this week we received reports from the Dutch trade organisation saying online sales in NL in the industry are up 3%% compared to 2013.
So to summarize: within 4 years 15% will be spent online. If you looked at he Market Analysis from the HTA you’ve noticed the market isn’t growing, so the online sales are reducing the offline sales.
Back to the first point: the UK are the world champions of online sales! The amount of money spent online per consumer is the highest of the world! After 1966 you finally did it again!
So if you ask yourself a few questions you realise the internet should be in yourmarketing strategie.
Or is your strategie to target customers via yellow pages?
So to summarize:
The customer journey is changing
Your role is changing as you don’t have the monopoly on knowledge anymore. Knowledge is in your hands with your smartphone!
The supply chain is changing as retailers don’t have a monopoly on sales anymore. Amazon is selling with stores and manufactures can communicate directly with customers, passing the retailers.
So let’s visualize what we should do.
So let’s assume you want to go ahead and start your own journey, what do we have to ask:
Yeoman General Purpose Shear
So if you take a look at this chart again, we should move to the middle to make money again.
If you stay on the left you can still survive but only if you have a very specialized centre. If you’re selling 1001 pond products which are hard to find and have dedicated staff who knows a lot about pond products you can survice. It’s hard but doable. Think about a tie shop in London selling 5,000 ties. That sort of specialization.
Every retailer should lvoe smartphones as they are you way into your customers mind.
Give me your smartphone and I tell you who you are. It’s all I need!
Of course your website should be responsive as a starting point
Smartphones allow you to establish a direct connection with your customers
Mobile sales are +138% this year – how much did you do via mobile phones?
Let’s see how customers use their smartphone stores to see the opportunities
Check those facts
Reviews generate sales, make them visible on your own website to get custoemrs and to keep them within your own control.
Online is growing and will grow, but there are plenty of opportunities for you!
We’re introducing the garden deal app at GLEE so be sure to popin for a demonstration!