Tools to help small to midsize associations and professional groups manage the world of social media in terms of their websites.

1. Integrating Social Media with
Your Website
New York State Conference of Bar Leaders
Spring Conference
Friday, April 15, 2011
New York City

2. Presented By
John McCarron, Owner, McCarron
Consulting Group and active member of
the Westchester County Bar Association
Barbara Beauchamp, Content Editor, New
York State Bar Association

3. Do I Really Need a Website?
Why can’’t I just replace my website with
an exciting new social media site, like a
Facebook page?
I have a LinkedIN Group –– isn’’t that
enough?
What if I tweet about it? Won’’t that spread
the word about my Bar?

4. Are Blogs the New Website?
Blog software can be a cost-effective way
to get a site online quickly and maintain it
without requiring significant technical help
A blog is not the same as a website
If you have a vibrant blog, think about
having your blog feed content to your
website using an RSS feed

5. What’’s an RSS Feed?
RSS = Really Simple Syndication
Electronic means of moving posts/content
from one electronic medium to another
RSS is a TYPE of content (other types are
files, HTML, etc.)
RSS readers allow you to aggregate
content from multiple sources into one
place
Can be an effective alternative to email

6. But We Have a GREAT Facebook Page!
You need both! Having a social media
presence is important –– but having a
website is essential
Think of your website as a hub with
various social media spokes coming from
the center
Integrate Facebook with your website

7. How Do I Do it All?
Cross-post events on your site AND your
Facebook, Twitter, LinkedIN, etc. sites
Point job seekers to your LinkedIN group
job postings
Add ““like”” and ““retweet”” and ““recommend””
buttons to your traditional web pages
Send out tweets when you update your
website with new content (ie: reports)

8. Link, Link, Link!
Always send out links with your tweets
Link from Facebook back to your website
Post discussion items on LinkedIN with
links back your website
Advanced users can connect their tweets,
LinkedIN discussions, etc. to their
websites to display for visitors

9. More on Connecting
Linking to members blogs or following their
tweets, etc. can be a benefit
Blog roll –– list of blogs of interest –– could
be members of your association, could be
blogs of legal interest, etc.
Link, friend, follow, etc. strategically for
optimum search engine placement boost

10. What Should I Worry About Next?
It’’s all about video
YouTube is one of more than 180 video-sharing
sites on the web
Low barriers to entry –– High def cameras
that upload instantly are under $300
Even cell-phone quality video is
considered acceptable online
Always, always focus on the MESSAGE!!

11. How to I Manage it All?
Use a social media management tool
Allow users to post once and feed all
social media outlets simultaneously
HootSuite is widely recommended
More than 600 offerings on the market
now, many of which are free
Enterprise level software also available for
those with significant resources

12. What is REALLY Important
It’’s about the content
It’’s not about the format
It’’s not about the distribution channel
It’’s about communicating important, timely
information to users in a way that is easy
for them to access, intuitive to use and
offers low financial and technical barriers
to entry

13. Thank You for Coming!
NYSBA
and the
New York State Conference of Bar Leaders