The document discusses opportunities for scaling ecommerce businesses globally and locally. It provides statistics on Chinese consumers buying overseas products and the sales of Chinese sellers in Europe and the US. The document outlines strategies for sellers and brands to sell cross-border including partnering with local logistics partners and keeping inventory in target destinations. It also discusses opportunities for retailers with stores to go omnichannel and cross-border through marketplaces, partnerships, and consistent branding. The document is a presentation from Vinculum Group on these strategies.

1. © Vinculum Group 2017 – Confidential.
ANZ | Hong Kong | India | Indonesia | Malaysia | Philippines | Singapore | Thailand | UAE | UK | USA
Scaling your eCommerce business – Local&GlobalOpportunities

2. © Vinculum Group 2017 – Confidential.
Slide No. 2
 Opportunities for Sellers and Online Brands
Scaling your eCommerce business – Local & Global Opportunities

3. © Vinculum Group 2017 – Confidential.
Slide No. 3
Some Stats on Chinese Consumers Buying Overseas Products
Chinese consumers
bought US$ 85B
products from overseas

4. © Vinculum Group 2017 – Confidential.
Slide No. 4
 The sales of Chinese Sellers in Europe and US
is a much bigger figure. Chinese sellers have
perfected the process of selling on
marketplaces in Europe and US and shipping
from China.
And Chinese Sellers selling cross border

5. © Vinculum Group 2017 – Confidential.
Slide No. 5
Indian Brands are selling on marketplaces already….
& Many more..
MARKETPLACES
MULTI CHANNEL
BRANDS
& Many more..
Product
Listing
1
Orders
received
2
Orders
fulfillment
3
& Many more..
ORDER
FULFILLMENT
PARTNERS
CUSTOMERS ACROSS
INDIA

6. © Vinculum Group 2017 – Confidential.
Slide No. 6
There is a fascinating opportunity to sell on marketplaces globally….
& Many more..
MARKETPLACES
MULTI CHANNEL
BRANDS
& Many more..
Product
Listing
1
Orders
received
2
Orders
fulfillment
3
& Many more..
CROSS BORDER
DELIVERY/ORDER
FULFILLMENT
PARTNERS
CUSTOMERS ACROSS
THE WORLD

7. © Vinculum Group 2017 – Confidential.
Slide No. 7
Sellers/ Brands Selling Cross Border
Partnerships with local 3PLs like DTDC for deliveries and
working with cross-border platforms for international
shipping, custom handling
Keep Inventory in target destination. Work
with Cross Border platforms.

8. © Vinculum Group 2017 – Confidential.
Slide No. 8
Use Case: Reach customers across geographies

9. © Vinculum Group 2017 – Confidential.
Slide No. 9
 Opportunities for Sellers and Online Brands
 Brick n Mortar Retailers
Scaling your eCommerce business – Local & Global Opportunities

10. © Vinculum Group 2017 – Confidential.
Slide No. 10
Omni Channel Retailing + Sell on Marketplaces
Wildcraft, a leading Indian outdoor clothing and equipment company partnered with Vinculum to scale up their online operations and
provide an Omni Channel experience to their customers.

11. © Vinculum Group 2017 – Confidential.
Slide No. 11
South East Asia- Omni Channel Retailing
Technology helped Popular
book stores to:
 Enable selling online
 Omni Channel experience for
customers across all sales
channels

12. © Vinculum Group 2017 – Confidential.
Slide No. 12
SM Retail partnered with Lazada, one of the leading online marketplaces and SM Malls to grow
and make fulfilment and transaction easier and cost effective for businesses and customers
Partnering with eCommerce Marketplaces & Retailers
Delivery
Option 2
Order Placed
Delivery
Option 1
Delivery
Option 3
SM Retail Stores / SM Malls

13. © Vinculum Group 2017 – Confidential.
Slide No. 13
Retailers with Stores – Going Cross Border
Establish a Strong Product Market Fit.
Build a network of partners. Sell on Marketplaces and own webstore.
Use the partner network of marketplaces and 3PLs to build
common brand promise and consistency of experience to
customers.
Manage Shipping costs. Offer Shipping Options. Express Delivery
for higher costs.
Make your products, content available across devices.
Make it a delight to shop in your stores. Take Continuous feedback and
improve Customer Service.

14. © Vinculum Group 2017 – Confidential.
Slide No. 14
Challenges
 Selling and managing inventory across orders
from different channels
 Listing your products on multiple marketplaces
 Onboarding process
 Managing Shipping Costs
 Manage reconciliations, receiving payments
 Consistent experience across channels and
markets
 Pulling traffic to your site. Managing your media
spend for best results.

15. © Vinculum Group 2017 – Confidential.
Slide No. 15
The future is here.
Grow Globally !

16. © Vinculum Group 2017 – Confidential.
Slide No. 16
Vinculum Products
Connectors Connectors
Integrated Suite of Products on SaaS
Merchandising Management Multi Channel Sales Order Management Warehouse Management and Returns
Product Information
Management
SIM – Real Time view of
Inventory Across Channels
Seller Panel and
Analytics
Integrations to help you sell and fulfill across channels
CRM/ trouble ticketing system
Web-stores Marketplaces 3PLs
& Many More

17. © Vinculum Group 2017 – Confidential.

18. © Vinculum Group 2017 – Confidential.
Slide No. 18
Company Overview
We are a Global Software Company Enabling the eCommerce Ecosystem
About Vinculum
Backed By
Vin eRetail Vin MDM
Suite of Software Products enabling Multi Channel Retailing
Product Suite
Domain Focus
Retail eCommerce Supply Chain LogisticsCPG
Company Overview
O2O Suite

19. © Vinculum Group 2017 – Confidential.
Slide No. 19
Online Brands Setting up Stores
Selling internationally on marketplaces
Setting up Pan India Stores
Collaborate with marketplaces/ Retailers

20. © Vinculum Group 2017 – Confidential.
Slide No. 20
Nykaa is a leading online beauty retailer – with over 400 brands and an impressive range of 40,000 products
 Nykaa is growing its presence offline – a strategy it kicked off when it launched its first offline store in New Delhi in 2014
O-O the other way
Customer

21. © Vinculum Group 2017 – Confidential.
Slide No. 21
Happilyunmarried.com sells fun and quirky creative products in categories such as apparels, home accessories and bags amongst
others. It also offers a range of grooming products for men called Ustraa.
They expanded their reach and now operates 112 offline brand stores to reach a new set of customers who may not be buying online.
Use Case: Online to Offline Transformation

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Slide No. 22
Use Case: eTailer Transforming Its Business
“We have recently tied up with Souk.com in the UAE and will be targeting Saudi Arabia and Egypt in the next four months. In next six months,
we are looking at entering seven more countries in Middle East and few countries in South East Asia,” said Behal, who started PrettySecrets as
an online brand in 2012.

23. © Vinculum Group 2017 – Confidential.
Slide No. 23
Use Case: eCommerce Orders Fulfillment

24. © Vinculum Group 2017 – Confidential.
Slide No. 24
Use Case: Fulfilment across multiple locations
Tolexo, one of the largest marketplaces for business goods and supplies in Asia partnered with Vinculum to fulfill eCommerce
orders easily and manage multiple warehouses and vendors across locations to grow their business faster