The document discusses trends in connected retail, including the rise of mobile shopping, click-and-collect services, and use of beacons and location data to personalize the customer experience. It notes that many high street shops are struggling while online shopping is growing rapidly. New technologies like beacons, virtual reality, and self-service options are aiming to better integrate physical and digital shopping. The future of retail is seen as highly "omnichannel", with the physical and online shopping experiences deeply intertwined through technology and data.

1. The Future of Connected Retail
Eva Pascoe
TheRetailPractice.com

2. What is The Retail Practice?
40+ years of Omni-channel experience
Data & Insight : First Why , than What & How
Content : Creative messaging to drive engagement
Tech : E-commerce+ In-store Tech

3. 40,000 empty shops (13% vacancy)
2012-13 Wipe Out High Street
2014 Phones4U & Rileys, Post Office
HS Footfall 8% down, Malls 3.9% up

4. 2014 MOBILE FIRST <50% mobile access
More time on devices > SLEEP (Aug 2014)
70% of customers
research on line before
buying

5. Future
High
Street
Challenge

6. 3 Trends shaping Omnichannel
• Shops - physical + digital theatres
(Westfield-isation )
• Mobile ON 16 hours per day
• Rise of Click-and-collect

7. Retail and Car Futures Merge
Online Shopping Trends
Tesco
35% of
online
shopping is
Click and
Collect
Forecast
for 2017
75%
Dark
Stores

8. Connected
Cath
Millenial
Milly
Digital Maturity Audit
Wired Will
Retired Bill
Career
Mum Kate

10. Tesco scores only 4.1% on innovation
Reason: Queues

11. Waitrose Express Shop
Just scan your milk bottle when done!
Washing
Machine
of 2014 !

12. Retail Bytes
Online Trends Grow -25% click & collect
14.5%
rise in UK Online
fashion , clothing
and footwear
10.7bln
Online fashion ,
clothing and
footwear spend
2013/14
17% of
all fashion ,
clothing and
footwear spend
2013/14

13. Virtual Shop
• River Island
• Zara
• Next
• FindMyCoat
• Share/Buy

14. Self-Service Jeans Shop Hointer

15. Mobile in Shops
• Mobile Pay->self-service
• RFID – identification
down to individual item
• Ship from store!
• Accurate replenishment
• Retail analytics

17. Ibeacon and personalisation
• Meadowhall
Ladies Night in the Mall
ibeacon sending personalised
offers
Cath Kidston, Hotel Chocolate,
Reiss
-Linked to Loyalty Points

18. House of Fraser –Ibeacons pilot

19. Facebook Buy Button
Similar to One Click
Functionality
Buy directly off the page
on Facebook
Future use of ibeacons

20. Where to ?

21. Barbican – ibeacon to offer info/deals

22. Map to ibeacon
Hyperlinking the
rooms
Saving Time
Saving Cash

23. Time+ Location-> Omnichannel

24. SHOP
20min

25. Virtual Shop
• River Island
• Zara
• Next
• FindMyCoat
• Share/Buy

27. VR in Shop 2.0
Oculus
• Topshop in your own
house?
• Retail In-store must
innovateto survive
In The Age of
Omnichannel

28. Digital Tornado
2015