Slides from webinar discussing mobile wallet marketing, how it works, real world case studies and how to incorporate it into your business plan.
Using Apple Passbook and Google Wallet as the drop-in manager for mobile wallet passes instead of creating and distributing an app is a more economical method, leverages existing technology and offers small to mid size businesses the opportunity to focus on the campaign and not the technology. Discusses compatibility with iBeacons and geo-fencing notifications.
5 Simple Tools for Mobile
Webinar - 17 March 2015
MOBILESAVINGS #targetyourcustomer | AtlasRewards #physicalmeetsdigital
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The MobileSavings.net platform,
developed by Atlas Rewards,
enables small business owners to
communicate and engage current
and potential customers via
Real time connections can be
triggered via iBeacon, geo-fencing
(GPS location) or push notifications
for updates to installed drop-ins.
5 SIMPLE TOOLS - Effective Marketing with Mobile Wallets
Download Materials - End of Webinar
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What is a Mobile Wallet?
Big Budget Case Studies
Create a Pass in Less Than 5 Minutes
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(TWO HUNDRED MILLION)
Number of people in US who own smartphones
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US Retail mCommerce
2013 — $14.5 Billion spent
2017 — $30 Billion projected
• Personal assistants
• Use on the rise
• Mobile payments increase
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What do consumers want from digital wallet drop-ins?
57% Loyalty cards, points, rewards
56% Coupons, discounts, promotions
50% Product Information
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WHAT IS A MOBILE WALLET?
Quickly learn the basics
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Key Things to Remember
About Mobile Wallets in General
All passes in one place, just like your wallet or
Works from lock screen of device - no more
fumbling to open an app at airplane gate or
when trying to pay for coffee
General info, event tickets, loyalty passes,
boarding passes, coupons
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USE WALLETS FOR…
Lunch menu pop-up @
8th tee, direct dial
using phone app @
9th tee. Pick up lunch
at the turn.
Send push messages
with location and
before each weekly
Inventory control -
notify @ new
merchandise arrival, as
well as seasonal close-
outs and sales
and stage location or
Daily specials, special
events notifications to
regular customers -
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WAIT, THERE’S MORE!
Mobile wallets are not just for the retail and hospitality industries
Applications & ' (
United, Southwest and Virgin
are among the many carriers
offering Passbook and iBeacon
services to those with tickets
Conferences and shared office
centers use mobile wallets and
beacons to direct attendees or
assign meeting room space
Instant product look-up and
availability. Macy’s uses for
smart dressing room installation
to include size options
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DUDE, WHERE’S MY MOBILE WALLET?
In less than five minutes, your completed mobile wallet campaign is live!
iOS users, the Passbook icon opens your mobile wallet on iPhone.
GOOGLE WALLET & OTHERS
Android and Windows phone users, your wallet app may not be factory
installed, and may require downloading from the Play Store or other location.
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Front and back features of drop-in mobile wallet pass
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REAL WORLD CASE STUDIES
How Big Companies Use Mobile Wallets
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#1 Market Share in Mensʼ Apparel Specialty Space
BRANDS: Menʼs Wearhouse, Jos. A Banks, K&G
Superstores, Mooreʼs Clothing for Men
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Recently published data on latest Passbook drop-in campaign
Early adopter of Apple Passbook
Delivered 55 email campaigns with
“Save to Phone” option enabled
for Google Wallet and Apple
December - Launched multi-
channel mobile holiday campaign
with integrated social, mobile,
web, and email promotion
Expects 7 ﬁgure
sales results from
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• “Working with a third-party mobile wallet provider means
the marketing department can create and launch campaigns
on its own”
• Mobile offers outperform traditional 10x
• App also links with Passbook so offers and loyalty points
pop up on a smartphone's screen when someone is near a
• 166 percent increase in coupon redemptions compared to
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Mobile Wallet Drop-Ins ~ Men’s Wearhouse
Men’s Wearhouse sees marked increase in engagement with
customers by using mobile wallet drop-ins to engage and
communicate at the right time and place.
Expects to see 7 ﬁgure sales resulting from Passbook and
Google Wallet this year.
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Worldʼs Largest Retailer of
Fragrances & Beauty
No. 106 in the Internet Retailer
1,700 Stores Worldwide
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80% of customers who put their Beauty Insider
card in Passbook are what Sephora considers
active customers, those who have made at least
one purchase in the last year.
Passbook users spend two times more annually
and purchase twice as frequently as the average
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SEPHORA was an original Passbook adopter - September 2012
Mobile Gift Card Opens
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A few facts about SEPHORA and its customer base
Customers are women who have shown historically
that they adopt technology where it is useful
Passbook enables Sephora to keep its Beauty
Insider program top of mind with its iPhone-toting
Passbook users are among Sephora’s best
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Mobile Wallet Drop-Ins ~ SEPHORA
SEPHORA finds an increase in spending - both levels and
frequency - by customers who engage and communicate via
their mobile wallet drop-ins.
Keeping cards in the phone instead of in the wallet is the
best way to stay in the mind of the customer.
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The world’s most recognized mermaid excels at mobile.
Starbucks was able to generate a staggering $1 billion in
revenue from smartphone transactions used at sales terminals
in its stores in 2013 largely due to the fanatical loyalty of its
Now, that’s a lot of coffee, no matter how you pour it.
“With more than 11 percent of transactions a week now
happening with a mobile device in our stores, and nearly 10
million customers currently using our mobile app, we’re thrilled
to make the digital experience even easier and more rewarding
for our customers and partners,” said Adam Brotman, chief digital
officer for Starbucks.
Thrilled probably doesn’t begin to describe it.
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STARBUCKS MAKES IT EASY.
That mermaid sells a LOT of coffee to a LOT of people.
The buzzwords for Starbucks’ Q1 analyst call was certainly digital,
mobile apps, loyalty and mobile payments — with an emphasis on
the “seismic shift” in customer behavior.
This translates to easier use by customers at every level - not
just to pay but to manage their rewards balances, find store
locations, or (starting this week) have the ability to tip their barista
- right from their mobile device.
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Mobile Wallet Drop-Ins ~ Starbucks Coffee
Starbucks simplifies customer interactions via their mobile app,
integrated with Apple Passbook, and reports that 10 million
customers generate 5 million weekly transactions .
Starbucks has been successful because it "looked beyond
the transaction to understand the customer experience.".
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THE USUAL SUSPECTS
Many of the large chains and box stores are successfully using mobile wallet drop-ins.
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SIMPLE BACKEND TOOLS
Easy to use admin area designed for speedy creation and deployment.
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Easily Create a New Campaign
Fill in a few simple ﬁelds to let the world know
about your offer, select a color combination
and give your campaign a name.
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Additional Info Fields
Add some helpful information to the back of
the drop-in, encouraging customers to call
you or get a map of your location directly
from the back of the pass*.
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Add location notiﬁcations using geo-
fencing or iBeacons to communicate
with your customers when they
arrive at a designated GPS location
or come within range of your
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In less than five minutes, your completed mobile wallet campaign is live!
Colorful graphics and optional bar code create an eye-catching and engaging
opportunity to communicate with customers.
MORE INFORMATION LINK
The back of the pass contains the additional fields, along with the phone, map
or dynamic web links, enabling instant communication in both directions.
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Merchant Landing Page
Choose to post new announcements, links to
active drop-ins, and general information for
customers. Select from more than a thousand
images in our graphics library or use your own.
For users with an existing website, the Merchant
Landing Page is a great extension for social
media, SEO and local search backlinks.
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Michael Maloney, Hazel Fruitman and Kim Stuart are the co-founders of
Atlas Rewards, and the creators of the MobileSavings.net platform.
Cross platform experience.
Their combined experience spans a diversity of mediums,including
satellite and radio communications, internet marketing and affiliate
programs, streaming media solutions and online transaction processing.
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STATS & FIGURES
AtlasRewards and MOBILESAVINGS logos and all associated designs are marks of Atlas Rewards Corp. All other registered trademarks or images are property of their respective owners.