Looking for places to sell your products? Take a look at some of the world's leading eCommerce marketplaces.

1. Global
marketplaces
where can I sell?
ebay amazon
Alibaba
Etsy

2. Most retailers know and use familiar
marketplaces such as eBay and Amazon.
ebay
amazon

3. But there are actually hundreds of different
marketplaces you can sell products on
around the world.

4. Let's take a look at
some online marketplaces

5. Main markets*
Germany
12%
Rest of
world
26%
UK
15%
USA
47%
• B2B & B2C site selling
consumer products
• The popular choice for
Australian retailers
• 157 million active user
accounts
• Over US$80 billion in
goods sold in 2014*
• Local sites in over
30 countries
*Revenue per country, from Statista.com as of September 2015.*The Economist, 3 September 2015, 'EBay: 20 years of trading'
ebay

6. Main markets
Rest of
world
17%
North
America
62%
UK
7.3%
Germany
13.4%
• B2C site selling mostly
books and electronics
• Net sales in 2014 of nearly
US$90 billion
• Local online marketplaces
in 10 countries
• Offers options for
customer assistance if
you don't speak the
local language
amazon
*
*Figures based on sales 2014, sourced from Statista.com, Reuters and The Guardian

7. Canada
3.2%
Rest of
world
26.9%
UK
4.8%
USA
65.1%
• B2C site selling
handmade and vintage
items
• 30 million buyers and
creative businesses
• US$0.20 four-month
listing price for products
• Etsy takes a 3.5%
commission on the sale
price
Etsy
*Based on number of unique visitors, figures from Alexa.com as of September 2015.
Main markets*

8. Main markets
Australia
3.8%
India
1.9%
NZ
82%
Rest of
world
11.9%
• More popular than eBay
in New Zealand
• Around 3.7 million
members
• Australian sellers must
have a New Zealand
bank account
• 5th
most popular site in
New Zealand
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

9. Hong
Kong
0.8%
USA
1%
China
95.5%
• B2C site selling
consumer products
• Owned by Alibaba
Group
• Spin off from Taobao,
a succesful C2C site
• 7th
most popular site
in China
• Australia Post manages
a Tmall page
TMALL.COM
Main markets*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

10. Main markets
• B2C site selling
consumer products
• More revenue than
eBay in 2014 at over
US$18.5 billion
• One of the largest B2C
platforms in China by
volume
• Smaller than Tmall,
but growing
Rest of
World
1.8%
USA
2.5%
China
95.7%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

11. Main markets
• B2B2C site selling
consumer products
• US$5.66 billion in sales
in 2014
• 7th
most popular site
in Japan
• Rakuten.com is gaining
popularity in the US
(842nd
most popular site)
RakutenR
South
Korea
1.2%
China
1.8%
Japan
94.3%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

12. Main markets
Gmarket
• B2C site selling
consumer products
• 11th
most popular site
in Korea
• Owned by eBay Inc
• Nearly 50% of sales
happen on mobile
• Also popular in Hong
Kong and Taiwan
USA
1.2%
China
1.9%
South
Korea
93.1%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

13. Main markets
• B2C site selling
consumer products
• 10th
most popular site
in Korea
• Launched a Malaysian
site in April 2015
(11street.my), which
has grown rapidly and
is now in the top 40 sites
Rest of
World
0.9%
USA
0.5%
South
Korea
98.6%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

14. Main markets
LAZADA•COM
• B2C site selling
consumer products
• Aims to be the
'Amazon.com of
Southeast Asia' with 6
local sites in the region
• More than 8.7 million
unique visitors per
month
• Gross merchandising
volume of US$384
million in 2014
Philippines
1.8%
Thailand
2.5%
Rest of
World
67.9%
Indonesia
27.8%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

15. Main markets
• B2C site selling
consumer products
• 7 localised online
marketplaces in 5
countries
• Joint venture with eBay
• #1 shopping site in
Singapore
Singapore
8.9%
Indonesia
10.8%
Rest of
World
15.8%
South
Korea
64.5%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

16. Main markets
Rest of
world
3.6%
USA
0.6%
India
95.8%
• Main competitors are
Flipkart and Amazon
India
• 40 million registered
users, and 17.9 million
visitors in May 2015
• Claims to deliver
products in around 5000
towns and cities in India
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

17. Alibaba
Main markets
Alibaba
• B2B site selling consumer
products
• Annually there are around
334 million active buyers
and 8.5 million sellers
• Over 50% sales on mobile
• Building a large logistics
network in China and
forging partnerships
across Asia
• Estimated sales in 2014
of US$420 billion
Rest of
World
14%
China
86%
*
*Based on annual revenue in 2014, figures from Statista.com

18. Main markets
1688.com
• B2B selling consumer
products
• Mostly used by
wholesalers
• Great for high volume
Australian businesses,
such as wineries
• Owned by Alibaba Group
Japan
1.8%
Taiwan
2.3%
Rest of
World
12.7%
China
83.2%
*
*Based on number of unique visitors, figures from Alexa.com as of September 2015.

19. The sheer number of marketplaces
is overwhelming.
So how do you choose?

20. Considerations:
Are your
products
right for the
market?
Can you
provide
customer
support?
Are you
targeting a
specific
market?

21. Australia Post and StarTrack already help customers
get products into marketplaces around the world.
And our experts in eCommerce are ready to help.
https://auspost.tmall.hk
TMALL.COM

22. Expanding overseas?
Call StarTrack today on 13 2345
A business of Australia Post