Wave goodbye to Facebook and Instagram, say hello to Weibo and Youku. Learning about local social media are essential to marketing your business in China.

1. TOP 5 TIPS &
TOP 5 PLATFORMS
SOCIAL MEDIA IN CHINA
TOP 5 TIPS &
TOP 5 PLATFORMS

2. The 2014 China-Australia Free Trade Agreement
is opening the door for more Australian businesses
to tap into the Chinese market.

3. China has a middle class of more than 630 MILLION -
making it the largest consumer market in the world.
It’s a lucrative market to tap into.

4. Almost half of the country's 1.39 BILLION people are
using social media.
How do you reach
this massive market?

5. Getting exposure on social media in China isn’t easy.
There’s huge competition - both from other brands
and the steady stream of breaking news.
How do you
cut through?

6. TIPS
TOP 5 TIPS FOR SOCIAL MEDIA
MARKETING IN CHINA
TOP 5 TIPS FOR SOCIAL MEDIA
MARKETING IN CHINA

7. Do your research
to find your
target markets.
In China, there’s no Facebook, Twitter, YouTube,
Google+ or Instagram. Instead, social media is
fragmented, localised... and very, very large.
TIP # 1TIP # 1
Social media in China is one-of-a-kind

8. To open a corporate account on Chinese social media
platforms, you need to register your business
with the Chinese government.
TIP # 2TIP # 2
You need to follow the rules

9. Drawing upon the this tradition Chinese consumers
are more likely to buy products that have been
endorsed by friends.
Guanxi is about
forming & honouring
trusted relationships
TIP # 3TIP # 3
Guanxi is social media’s secret weapon

10. TIP # 4TIP # 4
Identify the influencers
Key opinion leaders (KOLs) play a large role in swaying
public opinion. So do micro influencers.
Seek out KOLs to
promote your brand

11. Know when to engage the experts
TIP # 5
Australian companies like AUSRecent help local brands
implement a social media strategy in China.
Gaining exposure is
hard work and requires
ongoing commitment
TIP # 5

12. TOP PLATFORMS
TOP 5 SOCIAL MEDIA
PLATFORMS IN CHINA
TOP 5 SOCIAL MEDIA
PLATFORMS IN CHINA

13. #1 Weibo
Weibo is the favourite space for most brands. Here, you
can promote events and online stores through video,
live broadcast and celebrity interviews.
247 MILLION
monthly average users
Similar to Twitter
& Facebook
Users are in higher income
brackets, and 82% have
shopped online
#1 Weibo

14. #2 WeChat
On WeChat, brands can set up a service account to engage
with customers through paid ads and targeted marketing.
600 MILLION
monthly average users
Similar to WhatsApp
& Skype
Users see updates
from friends and brands
#2 WeChat

15. #3 Youku
On Youku, brands can reach a vast audience with video-based
advertising, an official brand channel or banner ads.
500 MILLION
monthly average users
Users watch videos
Similar to YouTube
#3 Youku

16. Similar to YouTube
#4 Tencent Video
This video channel is linked with WeChat. So, if a brand
wants to promote a video through WeChat, it must
be uploaded here first.
318 MILLION
monthly average users
Users watch videos
#4 Tencent Video

17. #5 Qzone
On Qzone, brands can promote products on fan pages,
buy ad links, write original content and create photo albums.
654 MILLION
monthly average users
Similar to Facebook,
Tumblr & Twitter.
Users share blogs, photos,
music and videos
#5 Qzone

18. what about QQ?
829 MILLION
monthly average users
Users are mostly
rural kids without
spending power
QQ is the ‘granddaddy’ of Chinese social media, so why
isn’t QQ on our list? It’s users are mostly rural kids without
much spending power - making it less valuable to marketers
What about QQ?

19. StarTrack has a range of products and services
designed to help retailers expand their business into
China. To find out more, send us an enquiry or call 13 23 45
EXPANDING
INTO CHINA?
EXPANDING
INTO CHINA?