How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do’s and don’ts.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
More DISRUPTION on https://www.techingrocery.com
The supermarket is dead, long life to the supermarket!
While I was waiting the digital new upcoming innovations, I really thought that the supermarket was dead! But in reality, supermarket is moving faster than expected! Many consumers love having groceries delivered to their door, but there is still a huge number of shoppers that love going to the store and personally select their products. It is clear that the “digitization” of the store is becoming a key issue in many sectors of distribution and the Grocery retail is not being outdone. Several technologies and techniques are promising in the context of “digitization” of supermarkets, provided they are well controlled. Bellow, find the Techingrocery selection of the 15 most disruptive innovation to change the face of supermarkets as we know!
Full article on https://www.techingrocery.com/publicity/15-digital-innovations-in-grocery-you-must-be-aware-in-2016/
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do’s and don’ts.
Introducing Affiliate Marketing Mastermind. Inside this eBook, you will discover the topics about how does affiliate marketing work, understanding your chosen program, different affiliate programs, other affiliate methods network, style affiliate programs, different commission structures, promoting your chosen product and do's and don'ts.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
Three Necessary tools for high Affiliate Marketers
Your Own Website, Incentives, Link Popularity, it is something to bring on the table when you have a meeting with Affiliate Marketers.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
'Game-changers' provides highlights on how CIOs are shaping the digital agenda of orgs & taking advantage of technologies to drive better business outcomes.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Presentation delivered during the Introductory Course to Big Data in Agriculture. 29/11/2013, NCSR Demokritos, Athens, Greece.
The presentation is heavily based on the report titled “Big Data Now: 2012 Edition", by O’Reilly Media, Inc.
More info about the event: http://wiki.agroknow.gr/agroknow/index.php/Athens_Green_Hackathon_2013
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Three Necessary tools for high Affiliate Marketers
Your Own Website, Incentives, Link Popularity, it is something to bring on the table when you have a meeting with Affiliate Marketers.
Data & trends 2014 the digital games industry in review joost van dreunenMary Chan
Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
Profitability of Accessibility WordPress Accessibility Day 2020Sumner M. Davenport
Can creating or remediating WordPress sites to include Accessibility increase clients and web designers profits?
Can you measure how much money businesses are losing out on because of a non-Accessible website?
Can profits be lost by designers who are not including Accessibility in their services?
The answer to all of the above is “Yes.”
'Game-changers' provides highlights on how CIOs are shaping the digital agenda of orgs & taking advantage of technologies to drive better business outcomes.
RockYou's Raymond Chan gave an informative presentation about OpenSocial at the Girls in Tech Developer Summit November 19, 2008 in San Francisco. Raymond gave a short history of OpenSocial and a lot of detailed information on coding for OpenSocial.
Presentation delivered during the Introductory Course to Big Data in Agriculture. 29/11/2013, NCSR Demokritos, Athens, Greece.
The presentation is heavily based on the report titled “Big Data Now: 2012 Edition", by O’Reilly Media, Inc.
More info about the event: http://wiki.agroknow.gr/agroknow/index.php/Athens_Green_Hackathon_2013
Mobile Business Applications can be devloped on a low budget and its value to business is increasing every day.
Best Business Apps is the lading mobile application developer in Australia.
Contact us now on 1300 655 517.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
The best of retail. How can offline shopping compete with online one? A deep dive into the retail industry and how brick & mortar stores are now using technology to create a better shopping experience for their customers when browsing or checking-out.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Thinking outside the box on bricks and mortarStarTrack
What do you think the world's leading retailers are doing to keep up in an always-on consumer environment? See how five well-known brands have integrated technology into the retail experience.
Here's what retail will look like by 2025, as retailers blend digital and physical in a new construct that enables a seamless, personalized, distinctive and sustainable shopping experience.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
Similar to signmesh snapshot - quick look into the fashion industry (20)
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore the evolving trends in banking. Consumers’ values and expectations of their bank are evolving, stemming from a new generation of buyers and the rise of disruptive fintechs helping people to reimagine how banking could - and should - be.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - tech of tomorrow (that’s already here) signmesh
Explore the best of technology. See what kind of new tech advancements are already up and running in industries such as: beauty, fashion, entertainment, food & nutrition, automotive, health and cities & living.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - the best of NBA leaguesignmesh
Explore the best of NBA. NBA is one of the most successful sports leagues across the world. In this report, we take a closer look at what NBA is doing to maintain leader status and stay relevant with their audience.
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Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The best of brands creating sensory experiences. How are brands moving from communication marketing into experiential marketing by appealing to the senses? We explore best brand examples according to industries.
signmesh snapshot - top 10 of January 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The best of stand up brands. How are brands taking a stand for causes and their core values to win over the next generation of consumers? A deep dive into consumers’ changing expectations of brands, and how some are already making a stand and bringing social consciousness into their communication strategies.
signmesh snapshot - top 10 of November 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of October 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
"Netflix of Radio” delivers audio content on demand. A collection of signs and cases relating to audio content and how it is evolving with changing consumer behaviors and technologies.
signmesh snapshot - top 10 of September 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
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Best of the changing content marketing landscape. A collection of signs and cases relating to content marketing and how it is evolving with the changing consumer behaviors and technologies.
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Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
signmesh snapshot - quick look into the fashion industry
1. snapshot
quick look into the
fashion industry
How is the fashion industry trying to catch up with ever
growing consumer demands? A collection of signs and cases
relating to fashion - brick and mortar, trying and buying
experience.
SIGNMESH.COMSNAPSHOTJANUARY2017
3. introduction
signmesh® is the latest tool inspiring the
world's smartest and most innovative
companies, to better understand today and
more effectively shape tomorrow.
In this snapshot we explore the world of
fashion, and how experiences across stores,
trying and buying clothes are changing
based on advancing technology and
growing expectations.
INTRODUCTION
The fashion industry is transforming. Once an un-
reachable guild, digitalization together with consumer
behaviors of see now, buy now, wear now is spurring
even fashion’s major brands to move with the times.
— new brick & mortar
How are real outlets adjusting to ever-growing need
for experiences in-store? What kind of solutions do
retailers offer to make the still popular offline
shopping more enjoyable?
— new trying
How are retailers embracing shopper’s needs for
seamless and instantaneous shopping experience
and mobile phone companionship at this step of the
customer journey?
— new buying
How are retailers embracing technology to make
buying easier? What kind of new shopping &
payment methods are being introduced by fashion
leaders?
4. new
brick & mortar
How are real outlets adjusting to ever-
growing need for experiences in-
store? What kind of solutions do
retailers offer to make the still popular
offline shopping more enjoyable?
1
5. STATISTICS
85% 48%
of consumers agree they will use
stores increasingly as showrooms
rather than purchase destinations
80%
of consumers still prefer to shop at
physical stories versus online
And by the way, stores can save up
to 80% by opening a pop-up shop
instead of a traditional brick &
mortar store.
what is
happening
Sources: Digital Shopper Relevance Report, The State of retail 2015, Navigating the New Digital Divide
6. how do
other’s do it?
How are retailers embracing shopper’s enthusiasm towards
experiences in-store?
SNAPSHOT
7. VISUALSTORYTELLING
a new
experimental
store by Dr.
Martens
The new Dr. Martens flagship store
will be a 4000 square foot store
spread across two floors. The
customers will have chance of
customizing their old or new Dr.
Martens shoes at this location. The
space will have limited-edition
designs, special artwork, GIF photo
booth and customers can take a VR
tour of brands factory in the UK
through Oculus devices.
The store has teamed up with online
radio specialist Mixcloud, and will
serve as live music venue.
Source: http://signme.sh/ZLo_J_BTX
8. VISUALSTORYTELLING
interactive,
personalized
shopping
experience
The Fluid Expert Personal Shopper,
which is available to North Face
customers in stores, harnesses IBM
Watson’s artificially intelligent
language processing. The customers
will be asked a series of questions
related to their needs, as well as their
requirements. IBM’s Watson is
interpreting the answers and will
lead the shopper to products that
meet their individual needs.
Source: http://signme.sh/YrxXEy6wK
9. VISUALSTORYTELLING
store of the future
by Farfetch
Farfetch's customers can log-in to
their Farfetch accounts and start
pulling RFID enabled items from the
racks. Due to the sensory
technology, items will be
automatically added to the
customer’s Farfetch Wishlist. Other
innovations include allowing Sales
Representatives to pull the data of
customers in-store from their
Farfetch accounts, helping them to
better tailor the experience in-store
to each specific customer.
Source: http://signme.sh/Gwl6DCucX
10. VISUALSTORYTELLING
fashion retailer
opens atelier
& Other Stories, an H&M-owned
fashion retailer that launched in 2013,
opened its third atelier in L.A. after
Stockholm and Paris.
The new atelier focuses on pieces
and collections that reflect the West
Coast with going-out looks,
athleisure and bohemian designs.
L.A. was chosen to be the location as
the city's style mixes and matches
with the other two collections.
Shoppers can mix all three lines and
create their unique looks.
Source: http://signme.sh/yQaO3nSCF
11. VISUALSTORYTELLING
tech-enabled
fashion store
Reformation, a fashion brand, is
redesigning its store inspired by
brands from Silicon Valley like Apple
and Tesla.
The new Reformation store will offer
its customers an efficient experience
by digitalizing the shopping
atmosphere with touchscreen
monitors and smart dressing rooms.
This way, the store wants to move
away from a “self-service cafeteria”
feel and messy, badly lighted,
unarranged assortments and
dressing rooms.
Source: http://signme.sh/C35cokW4b
12. VISUALSTORYTELLING
Alexa in retail
In Germany, pants label Alberto is
testing Alexa in its concept store to
talk with customers.
Programmed for “smart
conversations”, Alexa is answering
questions about the current
collection, styles, and the company’s
history.
Alexa is not replacing the human
personnel, it is used to underline
clothing brand Alberto’s innovative
mindset.
Source: http://signme.sh/C35cokW4b
13. new
trying
How are retailers embracing shopper’s
needs for seamless and instantaneous
shopping experience and mobile phone
companionship at this step of the customer
journey?
2
14. STATISTICS
69% 60%
of people who search on their
smartphone for something nearby
visit a related business within a day
87%
of of smartphone owners turn to
mobile search first in a moment of
need
of customers think brands need to
put more effort into providing a
consistent omnichannel experience
what is
happening
Sources: Think with Google, Kampyle
15. how do
other’s do it?
How are retailers embracing shopper’s enthusiasm towards
omnichannel shopping experience?
SNAPSHOT
16. say goodbye to
dressing room
lines with GAP’s
new app
This pilot app, named
DressingRoom, intends to make the
shopping experience easier and
faster for customer. It allows the user
to ‘try on’ clothes using augmented
reality, saving them time waiting in
line for crowded dressing rooms.
GAP aims to solve the well known
fitting problem by investing efforts in
a more precise consumer experience
in terms of sizing and materials.
SHOPPINGEXPERIENCE
Source: http://signme.sh/8rUzfeJSt
17. VISUALSTORYTELLING
try runway looks
on your mobile
Glamour and YouCam makeup app
have collaborated to let you virtually
try New York Fashion Week top
trends at home - both makeup and
outfits.
Glamour has hand-picked
seven looks that have been available
via YouCam Makeup’s augmented
reality platform, which
leveraged facial recognition
technology.
Source: http://signme.sh/HM82tQefK
18. VISUALSTORYTELLING
AR instead of
dressing room
Mountain Dew launches its new
wearable tech clothing line with the
help of augmented reality.
The brand partnered with street-
ware brand VFiles to create Camp
Out, a flashy wearable tech
collection that includes everything
from parkas with built-in speakers to
hats with cameras. Potential
customers are able to try on the new
gear as part of an immersive
augmented-reality experience called
CamoFlector. It superimposes the
clothes on top of viewers with
augmented reality.
Source: http://signme.sh/mUJRzUW8l
19. VISUALSTORYTELLING
digital mirror
helps shoppers
decide
MemoMi’s smart MemoryMirror is
combining aspects of online
shopping with visits to offline, brick-
and-mortar stores. The mirrors,
which placed out on the selling floor,
take 360-degree videos and photos
of shoppers in new outfits. This lets
the consumer browse different
captured views and do a side-by-side
comparison of the chosen outfits to
see what looks best. They can
furthermore email to friends or post
their images to social media, in order
to get feedback.
Source: http://signme.sh/pnE-1YO5m
20. new
buying
How are retailers embracing technology to
make buying easier? What kind of new
shopping & payment methods are being
introduced by fashion leaders?
3
21. STATISTICS
80% 18%
f population are Über Digitals. These
shoppers often use smartphones
and tablets when shopping
52%
of shoppers are now digital
shoppers who regularly buy (from
browsing to purchasing) through
digital means
of Millennials and mass affluents
consider themselves to be among
the first to try new paying
technologies
what is
happening
Sources: Cisco’s Digital Shopping Behavior in an ‘Internet of Everything’ World Report, Accenture’s Digital Payments Survey
22. how do
other’s do it?
How are retailers making use of new digital technologies to
answer to the mobile customer? How are buying patterns
changing?
SNAPSHOT
23. shop in virtual
reality with a
360° view at Ted
Baker
Keeping up with the Bakers is the
latest social initiative from the Ted
Baker, seeking to immerse customers
in a 360 VR user experience.
Scenarios featuring the ‘The Baker
Family’ photographed with a 360°
cam can be explored, with the
models wearing the latest
collections. Customers can click to
add each or all items to their e-
basket.
SHOPPINGEXPERIENCE
Source: http://signme.sh/C1snoYBYH
24. enabling payment
possibilities via
WhatsApp
Using WhatsApp, the Net-a-Porter
group is looking to integrate a
payment capacity into the interface
of the app, allowing their customers
to flexibly purchase products whilst
chatting to their sales
representatives.
This could be particularly popular
with customers making larger
payments who wish to use a more
private communication and payment
method.
TOPTENOFFLINETRENDS
Source: http://signme.sh/iYMxMOjxT
25. BRANDEXPOSURE
see now, buy now
from the catwalk
at Paris Fashion
Week
H&M Studio will offer a “see now,
buy now” concept, making the
pieces of its 2017 spring collection
instantly shoppable.
Everything will be available to
customers immediately after the
label’s show which will be live
streamed on its website.
Tommy Hilfiger, Tom Ford, Ralph
Lauren, Burberry, Topshop are just a
handful of others also moving into
fashion immediacy.
Source: http://signme.sh/ETkBz7H0k
26. BRANDEXPOSURE
Adidas' sweater-
to-go
In the Bikini Berlin mall, customers
can have their personalized sweater
produced in Adidas’ pop-up-store.
Called “Knit for You”, the store allows
customers to design their own
pullover and have it made from
merino wool in a few hours.
The customer is involved in every
step of the production. Body scans
measure the customer’s size in a first
step. Then, the customer chooses his
individual product design for which
there is a “Creators Space” available
that can project patterns directly on
the customer’s body.
Source: http://signme.sh/X7odAdnsz
Source: http://signme.sh/T_wGPOXVa
27. BRANDEXPOSURE
Dior uses WeChat
to sell handbags
The major luxury designer has
launched a limited edition purse
exclusively through China's popular
social network.
Dior launched its boutique shop on
WeChat and released an
advertisement about the limited
edition bag on its official WeChat
account before promoting the
information through WeChat
Moments. The limited edition purse
is made of leather and is called the
"Lady Dior Small China Valentine"
and retails for 28,000 yuan (about
$4,200). On its first day of sales, the
bag sold out shortly after midnight.
Source: http://signme.sh/X7odAdnsz
Source: http://signme.sh/Zm5GJ2pAa
29. What can we learn from the fashion industry?
IMPLICATIONS
one-on-one experiences
Fashion is an industry where customers
have lots of expectations for. Retailers and
fashion companies are trying to re-create
one-to-one experiences and personal
stylist services and it is becoming easier
to do also thanks to the development of
technology.
show-rooming
Fashion retailers are starting to recognize
that customers now enter the offline store
with their mind often made up already
and the products perfectly chosen - all
thanks to online. They are changing their
retail spaces into technologically
advanced and useful spaces where
customers just love to spend time at.
frictionless journey
Fashion brands and retailers now are
trying to merge online and offline
shopping experiences to create a smooth
experience throughout the whole
customer journey - that is for all stages:
from online browsing to payment in store.
implications
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