The document discusses how online retail is growing and consumers are demanding more online options. It notes that Amazon is one of the top websites globally and that a significant portion of retail sales, up to 22% in the UK by 2016, will take place online. It also discusses how Irish consumers often purchase from UK retailers rather than Irish ones online. The document advocates that Irish retailers need an online presence to capture this online spending. It quotes Ben Dunne saying traditional retail models are too expensive and that power has shifted to consumers who demand more online and mobile options. The key takeaway is that the retail landscape is changing and retailers need technology to meet changing consumer demands or risk losing business to competitors.

1. Using the Online Channel to
reach new Customers
VisionID Retail Technology
City West, October 2013
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2. 4 Things You Never Knew About Online
Retail
• In terms of global website traffic, Amazon is
ranked #11, just behind Twitter
• It’s projected that by 2016, 22% of total retail
sales in the UK, will take place online*
• 20% of UK shoppers will buy all of their
Christmas gifts online this year!**
• 71% of products searched for in Ireland
returned only UK based retailers***
Source: * Economic Intelligence Unit
**emarketable.ie, *** Profiterio.com
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3. Are we getting our share in Ireland?
“The Digital Hub has projected that, by 2017,
the online consumptive economy will be valued
at €21 billion in Ireland. If the trend for
favouring overseas outlets for online purchases
continues, however, the revenue loss to the
domestic productive sectors will be immense.*”
* The Digital Hub Annual Report August 2012
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4. What does Ben Dunne think?
“Why bother with shops with expensive displays
and staff kitted out in uniforms and high-cost
refrigeration display units? The current retail
model is the most expensive way of doing it.”
– Ben Dunne: November 2012
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5. This is what Retailing looked like
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6. Power has shifted to the Shopper,
online and offline
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7. But at the end of the day the shopper
wants this
Without
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8. So how can you make your customers
happy?
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9. I’ve run out of milk!
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10. I want the best price: “Showrooming”
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11. I want to see “my” promotions?
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12. I’m ready to buy more!
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13. I want to buy meat online!
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14. I want my online shopping straight
away
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15. I want the delivery man to find my
house
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16. I never want to miss a delivery
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17. I want cheap efficient delivery
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18. Key Take Aways
• The retail landscape is changing
• Power has shifted towards a more demanding
consumer
• Technology is making it easier to respond to
these demands
• If you don’t do it your competitors will
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19. Carrickane Consulting
Graham Merriman
graham.merriman@carrickane.com
Office: +353 1 462 3146
Mobile: +353 85 836 4677
Twitter: @gpmerriman
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