Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers. For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

1. Three Ways To Reach New Car
Buyers Using Social Media
September 2013
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@rallyverse

2. Social media has
dramatically changed the
way consumers shop for
cars.

3. Rallyverse Confidential — Do Not
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The challenge for today’s
car dealerships is creating
conversations that set the
stage for future purchases.

4. How does a smart
dealership do that?
To be successful, dealers
need to do more than just
post deals.

5. Dealers need to communicate
directly with customers and
respond to concerns—all with
a real, human voice.
Here are a few ways to build
relationships on social media
and bring more customers to
your door.

6. Engage with
customers through
good and bad.

7. The first step is to join the
conversation, even on just
one platform, like Twitter or
Facebook…
Start extending your current
activities to this new
medium.

8. Tweet congrats to local
youth sports teams.
Follow local radio/ TV
stations.
Respond to
compliments with a
quick ―Thanks!‖

9. Utilize Instagram or Pinterest
to get people to take photos of
themselves behind the wheels
of your vehicles.
Get your customers engaged!
(But don’t ignore negative
comments…)

10. Post Third-Party Content

11. Whether it's Car and
Driver, Automobile Magazine
or the local paper, third-party
content will garner as much
attention, respect, and
engagement from followers as
original content.

12. But be careful not to lose your
voice with someone else’s
content.
You still need to add your
perspective and point of view to
a third-party story or video.

13. Successful marketers present the
shared story as only a slice of the
big picture
Adding the ―how‖ or "why" shows
that this makes a difference for the
reader and showcases your
dealership as a trusted source of
information.

14. Seek Out Leads

15. In a three-day span…
It was found that more than 1,700
potential leads for purchases were
found on Twitter…
Often mentioning specific brands
like Jeep, Audi, Honda, and BMW.

16. Keep an eye on tweets in which
users ask for recommendations or
vehicles on sale.
If you don't have the time, utilize a
service to find them for you.
Ignore this, and turn your backs on
countless new customers.

17. Technology can help you manage
all these social media
conversations in one place!
Your dealership network may
already have a platform you can
use – there are plenty of tools you
can explore.
But, of course….

18. Rallyverse can help .

19. Thank You
info@rallyverse.com
@rallyverse