A Group project done @loyola on marketing trends.

1. Presented by :
Pravesh Shah 13-co-235
Salman Ayoob 13-co-222
AbhishekVerma 13-co-528

2. What is MarketingTrend ?
 Market trends are the upward or downward movement of a market, during
a period of time.
PAST PRESENT FUTURE

3. PAST :
1. Promotional Gifts :
Promotional gifts are a fantastic example of a marketing
technique that has likely been around since not too
much longer after the discovery of the concept of trade.
2. Coupons :
The ability to send mailers to very specific locations, down
to the zip code or neighborhood, allows many service
companies to identify and target their best potential
customers.

4. 3. Jingles / Slogans –
The power of jingles, pitches, and slogans hasn’t
diminished over time because they rely on human
psychology and our shared capacity for language,
rather than some fancy marketing trick. Catchy,
memorable phrases have a way of sticking in peoples’
minds. I catch myself singing jingles all the time and
not just current ones, either.

5. PRESENT :
1. Flyers
This is the carpet-bombing method of cheap advertising.
You find an area that you would like to do business in and
you distribute flyers to all the mailboxes within reach.
Your flyer should be brief and to the point, highlighting
the services you offer and providing contact information.
Offering a free appraisal, coupon or discount never hurts

6. 2. Posters
Most supermarkets, public spaces and malls offer free bulletin
board space for announcements and advertisements. This is a hit or
miss method, but you should try to make your poster reasonably
visible and have removable tabs that the customers can present for
a discount. If there is one area that is producing the majority of
your leads, you can better target your campaign (flyers, ads in
papers catering to those areas, cold calling, etc.)

7. 3.Value Additions:
This is one of the most powerful selling points for any
product or service. On the surface, value additions are very
similar to coupons and free appraisals, but they are aimed
at increasing customer satisfaction and widening the gap
between you and competition.
Common value additions include guarantees, discounts for
repeat customers, point cards and referrals rewards. Often
the deciding factor for a person picking between one of
two similar shops is whether he or she has a point card or
preferred customer card.

8. 4. Referral Networks:
Referral networks are invaluable to a business.This
does not only mean customer referrals, which are
encouraged though discounts or other rewards per
referral.This includes business-to-business referrals. If
you have ever found yourself saying, "we don't do/sell
that here, but X down the street does," you should
make certain that you are getting a referral in return.

9. 5. Follow-Up:
Advertising can help you get a job, but what you do
after a job can often be a much stronger marketing
tool. Follow-up questionnaires are one of the best
sources of feedback for how your ad campaign is
going. Why did the customer choose your business?
Where did he or she hear about it? Which other
companies had he or she considered?What was the
customer most satisfied with? What was least
satisfying? Also, if your job involves going to the
customer, make sure to slip a flyer into the nearby
mailboxes, as people of similar needs and interests
tend to live in the same area.

10. 6. Cold Calling :
Unpleasant?Yes. Important?Yes.Cold calling, whether
it is over the phone or door to door, is a baptism of fire
for many small businesses. Cold calling forces you to
sell yourself as well as your business. If people can't
buy you, the person talking to them, then they won't
buy anything from you. Over the phone you don't
have the benefit of a smile or face-to-face
conversation – a phone is a license for people to be as
caustic and abrupt as possible (we are all guilty of this
at one time or another).

11. 7. The Internet:
It is dishonest to pretend that the Internet is a cohesive whole for
marketing – like a community hall you can put up a poster in or a
section of the highway were you can buy billboard space.
However, it is difficult to overstate the importance the Internet
has on marketing.The previous methods of marketing have not
changed in the last 50 years.The Internet has been born and
evolved rapidly during that same time frame.
Add to this a social media presence (Facebook page,Twitter
account) and the need for good SEO, and it can appear
overwhelming. However, the technology has evolved to the point
whereWordpress – just one example of a free HTML editor – can
meet all these needs.

12. FUTURE :
1) Mobile is going to become the center of marketing.
 From cell phones to smartphones,
 Tablets to wearable gadgets,
 The evolution of mobile devices is one of the prime factors influencing the
marketing world.
 As the focus is shifting to smaller screens
 personalized relationship with their customers by leveraging the power of
mobile.

13. 2) Social Media will become the next Internet :
Social Media will become an integral part of marketing
Social has the full potential to become not just one of the channels
but the channel.

14. 3) Real-time data will rule :
Improve the efficiency of advertising
The demand for real time information and capabilities will go up.

15. 4) Apps introduction will be the idea of marketing as a
service :
Help you on your daily run or an app where you
catch virtual butterflies
 Interact with the consumer
Apps may work better for brands which are more
transactional, such as Starbucks

16. 5)Viral advertising will become a new way of
grabbing attention :

17. 6) Mobile money is becoming the norm :
Cash less transaction
Tension free
Proper Account

18. 7) Instant messaging is a new tool for getting closer to
the customer:
Brands are communicating directly with the
customer on a one-to-one basis.
 Challenge would be the consumer doesn’t want to
receive spam every day