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Three Ways To Reach New Car
Buyers Using Social Media
September 2013
www.rallyverse.com
@rallyverse
Social media has
dramatically changed the
way consumers shop for
cars.
Rallyverse Confidential — Do Not
Distribute
3
The challenge for today’s
car dealerships is creating
conversations that set...
How does a smart
dealership do that?
To be successful, dealers
need to do more than just
post deals.
Dealers need to communicate
directly with customers and
respond to concerns—all with
a real, human voice.
Here are a few w...
Engage with
customers through
good and bad.
The first step is to join the
conversation, even on just
one platform, like Twitter or
Facebook…
Start extending your curr...
Tweet congrats to local
youth sports teams.
Follow local radio/ TV
stations.
Respond to
compliments with a
quick ―Thanks!‖
Utilize Instagram or Pinterest
to get people to take photos of
themselves behind the wheels
of your vehicles.
Get your cus...
Post Third-Party Content
Whether it's Car and
Driver, Automobile Magazine
or the local paper, third-party
content will garner as much
attention, re...
But be careful not to lose your
voice with someone else’s
content.
You still need to add your
perspective and point of vie...
Successful marketers present the
shared story as only a slice of the
big picture
Adding the ―how‖ or "why" shows
that this...
Seek Out Leads
In a three-day span…
It was found that more than 1,700
potential leads for purchases were
found on Twitter…
Often mentioni...
Keep an eye on tweets in which
users ask for recommendations or
vehicles on sale.
If you don't have the time, utilize a
se...
Technology can help you manage
all these social media
conversations in one place!
Your dealership network may
already have...
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse
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Three Ways To Reach New Car Buyers Using Social Media

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Car shoppers are spending more and more time researching their purchases on social media. How should automotive brands and car dealerships think about marketing to socially connected consumers? We offer three tips for how to engage prospective car buyers.

For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Published in: Technology, Business
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Three Ways To Reach New Car Buyers Using Social Media

  1. 1. Three Ways To Reach New Car Buyers Using Social Media September 2013 www.rallyverse.com @rallyverse
  2. 2. Social media has dramatically changed the way consumers shop for cars.
  3. 3. Rallyverse Confidential — Do Not Distribute 3 The challenge for today’s car dealerships is creating conversations that set the stage for future purchases.
  4. 4. How does a smart dealership do that? To be successful, dealers need to do more than just post deals.
  5. 5. Dealers need to communicate directly with customers and respond to concerns—all with a real, human voice. Here are a few ways to build relationships on social media and bring more customers to your door.
  6. 6. Engage with customers through good and bad.
  7. 7. The first step is to join the conversation, even on just one platform, like Twitter or Facebook… Start extending your current activities to this new medium.
  8. 8. Tweet congrats to local youth sports teams. Follow local radio/ TV stations. Respond to compliments with a quick ―Thanks!‖
  9. 9. Utilize Instagram or Pinterest to get people to take photos of themselves behind the wheels of your vehicles. Get your customers engaged! (But don’t ignore negative comments…)
  10. 10. Post Third-Party Content
  11. 11. Whether it's Car and Driver, Automobile Magazine or the local paper, third-party content will garner as much attention, respect, and engagement from followers as original content.
  12. 12. But be careful not to lose your voice with someone else’s content. You still need to add your perspective and point of view to a third-party story or video.
  13. 13. Successful marketers present the shared story as only a slice of the big picture Adding the ―how‖ or "why" shows that this makes a difference for the reader and showcases your dealership as a trusted source of information.
  14. 14. Seek Out Leads
  15. 15. In a three-day span… It was found that more than 1,700 potential leads for purchases were found on Twitter… Often mentioning specific brands like Jeep, Audi, Honda, and BMW.
  16. 16. Keep an eye on tweets in which users ask for recommendations or vehicles on sale. If you don't have the time, utilize a service to find them for you. Ignore this, and turn your backs on countless new customers.
  17. 17. Technology can help you manage all these social media conversations in one place! Your dealership network may already have a platform you can use – there are plenty of tools you can explore. But, of course….
  18. 18. Rallyverse can help .
  19. 19. Thank You info@rallyverse.com @rallyverse

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