In planning your social and content marketing strategy, what's the right mix of first-party and third-party content? How often should you post purely promotional messages?
While plenty of people will tell you that it "depends," we're willing to commit to a specific ratio: 30/ 60/ 10. It's how we run our social media and content marketing, and we think it's a good way for you to run yours as well.
What’s Your Curated Content?
Links to content created by others
that’s relevant to your brand, your
industry and your community.
Your Curated Content should always
contain more than a link – it needs
your POV and commentary.
Why spend so much time on
Your Curated Content?
How does Curated Content
make a difference for your
Because it allows you to engage your
community in the most relevant topic
(That topic might not be you, but that
doesn’t mean you shouldn’t chime in.)
Because you have too many
composer windows to fill.
(Especially on high-frequency social
Why so little promotional
Isn’t the point of all of this
motivating customer actions
Because too much selling on social is
(Too much selling could cause you to
Because your users don’t log in
looking for deals.
(Your sales messages need to be
mixed with things that inform and