248094 part 2

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  • We use twitter to drive to FB and Blog
  • Real voice, address concerns, etc.
  • I was in Disney this weekend, and our customers and fans ran the page for us, did contests, prmoted specials, etc.
  • Branding tfd employees video
  • We do this cross channel too, website, newsletter, etc! The more transparant we are, the more we open ourselves up to consumers as real, the more they respond.
  • January fiascoHowards market
  • United breaks guitarsYou will bet skewered.Brands better button up CS, product, brand image must match up!January snow, changes to food.
  • United breaks guitarsYou will bet skewered.Brands better button up CS, product, brand image must match up!January snow, changes to food.
  • The Fresh Diet Vs Yelp!
  • Engage with./..
  • 248094 part 2

    1. 1.
    2. 2. Building Traffic – Fans and Likes<br />Ad.ly network allows you to buy paid tweets from celebrities<br />Gained 400 fans in one day<br />
    3. 3. Building Traffic – Fans and Likes<br />Tie ins with other sites drove major traffic and likes<br />We did this one in conjunction with a freebie every day.<br />
    4. 4. Building Traffic – Fans and Likes<br />Tie ins with other sites drove major traffic and likes<br />We did this one in conjunction with a freebie every day.<br />
    5. 5. Building Traffic – Fans and Likes<br />Paid tweets from Heidi Montag promoting a contest drove fans and contest entries<br />
    6. 6. Building Traffic – Fans and Likes<br />Using the @ sign drives traffic<br />This post ran on TFD and Holly Madison’s FB page at the same time<br />
    7. 7. Social Media Law # 3 <br />Brand + time + channels = advocates. <br />Consumers spending time in multi channels breeds customers more likely to become brand advocates and influencers. <br />This is the new multichannel marketing model for the 21st century. <br />Social media creates brand advocates and turns peers into your best salespeople.<br />
    8. 8. Engagement, our customer take over<br />In a social media driven world – people buy from their peers!<br />
    9. 9. Engagement our customers take over<br />In Orlando<br />Customers ran contests, promoted specials answered CS Q’s<br />Our customers would walk through fire due to the trust we have built.<br />We ask people from FB to do interviews, show up at events, etc… even be on TV.<br />
    10. 10. Customers take over<br />Fresh never frozen<br />
    11. 11. Social Media Law # 4 <br />The exponential search factor. <br />Social media increases your search engine rankings, and when combined with your website drives additional traffic via organic search.<br />
    12. 12. Social Media Law # 5 <br />The new-fangled customer service factor. <br />Consumers choose their contact preferences. <br />Brands not having multiple channels for customer service risk losing customers. <br />Consumers expect instant gratification and social media delivers.<br />
    13. 13. Facebook as a customer service tool<br />Our Sales and CS people inhabit our page<br />Customer service is no longer limited to the call center!!!<br />When questions get asked, we answer ASAP<br />Speed and agility in a social media world<br />If we don’t answer fast enough, we get grief<br />
    14. 14. Facebook as a Customer Service tool<br />When issues come up we must address them with speed, agility and accuracy, otherwise we will get skewered<br />
    15. 15. Facebook as a Customer Service tool<br />When issues come up we must address them with speed, agility and accuracy, otherwise we will get skewered<br />We took a beating due to the snow in the NE<br />
    16. 16. Social Media Law # 6 <br />The behind the scenes factor.<br />People don’t buy from brands - they buy from people. <br />Social media puts a human face on the faceless corporate entity. <br />The biggest opportunity around social media is to allow people to connect with your employees as peers.<br />
    17. 17. The days of “big anonymous corp.” are over!<br />
    18. 18. Bio’s of our employees bring customers closer to the company<br />
    19. 19. Build involvement and trust<br />Be Transparent<br />Go behind the scenes<br />
    20. 20. Bringing our customers closer<br />Image done by one of our customers of our CEO Zalmi Duchman.<br />He is officially Zman or Zuperman to our fans<br />
    21. 21. Again, we do a lot of video<br />
    22. 22. Social Media Law # 7 <br />Trust is the new black. <br />The aforementioned laws allow consumers to build or rebuild trust if done correctly. <br />Social media harkens back to the days of the corner store where consumers and brands had a cordial relationship. <br />Social media builds relationships over time.<br />
    23. 23. Trust? Our involvement devices<br />Delivery fairies<br />Fearless FB leader<br />Overgiving<br />We let our customers run and judge contests<br />Brand everybody<br />Make fun of ourselves<br />Have all get involved in company<br />Ask questions, involve customers (bag, slogans)<br />
    24. 24. Building Trust – Random Freebies<br />Every day we give food away randomly on FB. <br />Other times we just give it away for no reason<br />Is it expensive? Sure, but the rewards are enormous<br />People are always promoting us to our friends<br />Another way we seed the market and drive positive reviews<br />
    25. 25. Build involvement and trust<br />
    26. 26. Give to get – Random Freebies<br />
    27. 27. Social Media Law # 8 <br />The online reputation factor. <br />Whether you like it or not consumers are talking about your brand. <br />Social media is the great neutralizer. <br />It allows your company to seek out negatives and turn them into positives via reputation management and communications.<br />
    28. 28. Rep is everything<br />
    29. 29. Rep is everything<br />
    30. 30. Social Media Law # 9 <br />The time spent factor. <br />Customers are not always ready to buy. <br />Social media’s eight other immutable laws prepares customers over time. <br />
    31. 31. Social Media Law # 9 <br />Engagement + time + trust = revenue.<br />When we run sales on FB sales come!<br />Use promo codes to track<br />Customers do the selling for us.<br />Must try this!<br />
    32. 32. Get a copy…<br />Drop me a business card and I will send you a copy of this preso!<br />Feel free to pass it along too!<br />
    33. 33. Thank You!How to reach me…jimdirect@aol.com @gilbertdirect561-302-1719Don’t forget linked in!<br />

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