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Low or Zero budget Startup Product and Enterprise Marketing
This document outlines the journey of a product from its early days with low budget marketing like door-to-door sales and a pre-product website to building brand awareness through word of mouth, printed ads, and innovation awards. It discusses achieving a first customer base as people realized the product's value and were willing to pay for it, rebranding with a new logo and website, and growing a strong customer base through expo experiences, hundreds of customers by 2013, and differentiated marketing for enterprise customers.
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- 2. Aris Papagrigoriou. UX /Interaction / Interface Designer arispapag
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- 5. Low / Nobudget Marketing Door-to-door approach Pre-Product Website Strong Brand Smart Taglines Social Media
- 6. Tipping Point People actuallywant this
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- 8. First Customer Base PeopleRealised the Value Ready to PAY for it Paying Beta Testers
- 9. Brand Awareness Recognition Word ofMouth Printed Ads in Small Retail press Innovation Awards National / International Press
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- 12. Re-branding New Website Clear SimpleMessage Clear Benefits and Value
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- 15. Expo experience Face toFace Product Demo New Customers Covered Costs!
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- 17. Data Retail selling Points Valuabledata Enterprise Business Intelligence
- 18. Brand Differentiation Different audience.Different Brand Differentiated Marketing approach.
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