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Social Sins 5


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Connecting e-sommerce and social media

Published in: Marketing
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Social Sins 5

  1. 1. v v
  2. 2. 2 01 #tbt - throwback Thursday 02 03 fails&learnings pillars of s-commerce Table of contents 04 05 confessions of an insider Q&A's
  3. 3. v v 01 #tbt - throwback thursday
  4. 4. S-commerce = ability to purchase a product from a third- party company within the native social media experience. #tbt – throwback thursday 4
  5. 5. “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” - Seth Godin #tbt – throwback thursday 5
  6. 6. The term SC introduced by YAHOO E-commerce started to actually become business practices. New technologies become ubiquitous – Twitter, smartphones – customer’s changing behavior and build communities to interact and share information Pinterest booms, Its image-based design with easy click-throughs to sources makes it perfect for showcasing products. Soc. media platforms have integrated click-to-buy features that allow retailers and manufacturers to sell directly to consumers within social platforms. Craving pizza? Just Tweet a pizza emoji. Wish the watch in your Instagram feed were on your wrist? Just click on the brand’s profile link to buy #tbt – throwback thursday 6 2005 2009 2013 201720112008 Social Commerce 1.0 Social Commerce 2.0
  7. 7. v v 02 pillars of s-commerce
  8. 8. Pillars of s-commerce 8 Visibility & proximity, because social media is perfect to extend the reach of your offers and allows you to shorten the distance between your products and your potential customers.
  9. 9. Pillars of s-commerce 9 Contextualization, because it is all about reaching the right customer at the right place and the right moment.
  10. 10. Pillars of s-commerce 10 Recommendation, because there are numerous social platforms to help you choose your next purchase.
  11. 11. Pillars of s-commerce 11 Customer care, because social media is where people ask for help or complain about their shopping experiences.
  12. 12. Pinterest 12
  13. 13. F-commerce 13
  14. 14. Instagram 14
  15. 15. v v 03 fails&learnings
  16. 16. Fails&Learnings 16 Twitter Button - why it failed? • perceived more as an expressive platform, rather than a commerce platform. • less visual than Pinterest and Instagram; users might be on Twitter more to “learn” than to “look.”
  17. 17. Fails&Learnings 17
  18. 18. Fails&Learnings 18 Click-to-buy In the past 4 years delivery has grown by 69 million orders
  19. 19. v v 04 confessions of an insider
  20. 20. Confessions of an insider Inbound marketing = technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
  21. 21. Confessions of an insider Coupon codes Links to exclusive offers Limited-time deals 21 In addition to deals, you can post photos of your products, testimonials from happy customers, and even links to your new blog posts. 
 Posting links to your blog is useful since it moves customers off of a social media site and onto your site, where they can buy.
  22. 22. Confessions of an insider 22