What's the biggest change in content marketing over the past 3 years? Probably the fact that, today, content marketing isn't just the responsibility of the marketing department. Instead, we see clients with roles in sales, HR and the C-Suite all embracing content marketing as part of their responsibilities.

1. Content Marketing
is everyone’s
job now.
November, 2014

2. What’s the biggest
change we’ve seen in
content marketing
over the past three
years?

3. Content marketing isn’t just
the marketing team’s job.

4. Instead, we see teams
across the entire
enterprise executing
content marketing
initiatives.

5. Like who?
Let’s take a look.

6. (T1he Mar)ketin g Team

7. The marketing team has been
doing content marketing since
before it was called content
marketing.

8. Only instead of brochures and
web sites they’re now tasked with
managing blogs, social media
accounts, content hubs, and
campaign microsites.
They’re busy.

9. (2The) Sale s Team

10. The days of cold-calling
are over.
Buyers gather 70%+
percent of their
information before
they ever talk to a
salesperson.

11. Salespeople who want to succeed
need to connect with prospects on
social media channels.
And offer them valuable content
and information – not the hard
sell.

12. (3Huma)n Res ources

13. Candidates are smart
about learning about
prospective
employers before
and during the job
application process.

14. To land the best
employees, the HR
team needs to tell
great stories about
people, products and
culture (on LinkedIn
and elsewhere).

15. (4Custom)er Su pport

16. Today’s customers
expect more from
customer service
than a pdf of a user
manual.

17. They want videos,
how-to guides, and
tutorials.
And if you can get
them interested in
learning more about
other products? All
the better.

18. (5)The C-Suite

19. How do we know what a
company values and believes?
Listen to management.

20. It’s expected that your
CEO and other leaders
have an active social
media presence.
Why? To tell the
company’s story and
engage with the world.

21. So if
content marketing is
everyone’s job, what
does that mean?

22. More opportunities
for your brand to
tell your story….

23. So long as you have
the right team,
strategy and tools.

24. Dashboard to
create and
distribute
content to
social media.
can help.

25. Thank You.
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