Even in a world of fast-moving trends and real-time updates there's room for more timeless content in your overall content marketing mix. In this presentation, we offer an overview of evergreen content: what it is, how you make it, and how you share it.

1. What Is Evergreen
Content?
And Why Is It The Gift That Keeps
On Giving?
May 2014
www.rallyverse.com
@rallyverse

2. Even in a world of real-
time trends and fast-
moving social
conversations, not every
topic discussed is a new
one.

3. Topics and trends ebb and
flow throughout from day
to day, week to week,
month to month.

4. And some topics surface
again and again.
And again.
And again.

5. How do you incorporate that
insight into your content
strategy?

6. With a healthy supply of
Evergreen
Content.

7. What Is Evergreen
Content?

8. Evergreen content
is content that
never goes out of
style.

9. That is, evergreen content is
not specifically tied to an event
or trigger.
Like a product launch, partner
announcement, or seasonal
event.

10. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
How do you know if content is
evergreen or not when you’re
creating it?
Can you imagine sharing it
today and also in two months?
If so, it’s evergreen.

11. What Are Some Types Of
Evergreen Content?

12. Product and Feature
Descriptions:
Explanations of what your
product/ service is and how it
works make for great
evergreen content.

13. Explanatory Brand
Journalism:
Define or explain and industry
term or concept.
(Like what we’re doing here.)

14. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
How do you know if a subject
deserves the evergreen
content treatment?
Does someone new to or
outside of your industry know
what it is? No? Then you’re
good!

15. How Do You Use
Evergreen Content?

16. Evergreen content should be a
component of your content
strategy
(But not the whole thing. That
would be boring.)

17. Use evergreen content to
supplement your other content
(curated, promotional, timely)
and provide a steady source of
useful information.

18. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
How much evergreen content
should you share?
If you’re following the 30/ 60/
10 rule, it should be included in
your 30 percent of Owned
Content.

19. Why Is Evergreen Content
Good For Your Marketing?

20. Evergreen content is the
gift that keeps on giving.

21. Why?
Because you can post again
and again and again – and get
more mileage out of your
content assets.

22. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
How much reposting is too
much reposting?
Not more than once per day,
but so long as your content is
still relevant (and you post
other things as well), your
audience will still want it.

23. How Do You Know When
To Post Evergreen
Content?

24. The trick to making evergreen
content work for your business
is making sure it’s relevant.

25. That is, you need to figure
out when your evergreen
content connects with the
topics that your audience is
talking about.

26. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
How do you know when your
evergreen content connects to
trending topics?
Well….

27. Don’t worry:
Rallyverse can help .

28. Thank You
info@rallyverse.com
@rallyverse