Are you horrified by the state of other companies’ web sites? Do you scrunch your face in disgust when reading others’ tweets? Are you aghast at the look of your partners’ blogs? Well pass the Grey Poupon and have Jeeves open up a bottle of something expensive and old — you may be a content marketing snob. How do you know if you’re a snob? We’d like to politely share a set of potential symptoms and gentle reminders for how you can go from Upper-Class Twit Of The Year to Working-Class Hero.

1. December, 2014
Gentle Reminders:
Are You A
Content Marketing
Snob?

2. Are you horrified by the
state of other companies’
web sites?
Do you scrunch your face
in disgust when reading
others’ tweets?
Are you aghast at the look
of your partners’ blogs?

3. You may be a
Content Marketing snob.

4. How do you know if you’re
a snob?
We’d like to politely share a set of
potential symptoms and gentle
reminders for how you can go
from Upper-Class Twit Of The
Year to Working-Class Hero.

5. (1)“Only longform content counts.”

6. Do you believe that the length and
depth of the content you create is a
clear signal of its quality?
And you wouldn’t be caught dead using
signposts or subheaders to help your
readers along?

7. Gentle reminder:
Your audience is likely
consuming your content on a
mobile device. Make your point
quickly and efficiently.

8. (2)“I couldn’t possibly post
third-party content.”

9. Can you not stomach
the thought of
sharing a link to a
web page or video
that you didn’t
painstakingly create
yourself?

10. Gentle reminder:
Talking only about yourself and
your own content is boring. 50%
of the content shared by big
brands comes from third parties.

11. (3)“I only respond to influencers.”

12. Do you avoid
responding to
comments from
people with low
follower counts? Or
people who don't
work at the right
company?.

13. Gentle reminder:
Don’t judge a reply
by the number of its
followers — judge it
by its thoughtfulness
and wit.

14. (4)“Listicles are only for SEO farms.”

15. Do you avoid slideshows,
easy-to-consume lists or
big subheadings? If you’re
making a point, you’re
doing it in carefully
rendered prose, the
denser the better?

16. Gentle reminder:
There’s a reason that
listicles are popular
— they’re easy to
consume.

17. (5)“Write it ourselves?
You can’t afford an agency.”

18. Are you horrified by all those
homespun blog posts that
you’ve seen on competitors’
web sites?
Are they an indication that
someone doesn’t have the
budget to pay for quality
content?

19. Gentle reminder:
Some of your most valuable
insights can come from the
folks sitting right next to you.
You should be collaborating
with your agency.

20. Thank You.
We are Rallyverse.
Made in NYC.
Founded 2012.
Follow us @rallyverse
1201 Broadway, Suite 301, New York, NY
rallyverse.com