Four Ways to Reach
Home Buyers Using
Social Media
September 2013
www.rallyverse.com
@rallyverse
We don’t have to tell you that
the last decade has been a
roller coaster ride for the real
estate industry.
Things have pi...
Rallyverse Confidential — Do Not
Distribute
3
Newspaper and TV ads are
slowly disappearing and
are being viewed as
especia...
Buyers – and
increasingly, agents — are
glued to
Facebook, Twitter, and other
social channels for research
and advice.
A recent study noted that 79%
of agents who used social
media as a sales tool
outperformed those who
weren’t…
And more tha...
So how to best use social
media to fuel your
business?
Here are four things to
keep in mind when
establishing your social
...
Use the Right Social
Media Platform for
Your Message
Social media is best tackled
with a multi-pronged
strategy.
Exploit each social
platform’s angles and
features uniquely.
For example...
Facebook: Spotlight new
releases
Instagram: Showcase gorgeous
exteriors
Pinterest: Focus on interiors
Twitt...
But consistency is key!
If you don’t have the time or
resources to run 4-5 social
media pages with different
content on ea...
Local, Local, Local
A steady stream of hyperlocal
news flashes and comments =
―We really get this area, so we
get you.‖
There is more to buyin...
Call out residents of specific
neighborhoods:
―A great new pizza place is opening
nearby…‖
―A yoga class is seeking new
me...
It’s crucial to showcase localized
industry data that could be key to
someone seeking a new place to
buy or rent.
This dat...
Establish Trust
Rallyverse Confidential — Do Not
Distribute
16
Sharing content from outside
sources can be just as
effective as original c...
But the human voice can’t
disappear completely —
social media is still all about
people.
Successful marketers present the
...
A recent California Associations of
Realtors study showed that 67% of
agents using social media said
they use it to keep i...
Actively Seek Leads
Social media is a great source for
sales leads. How?
Search on hashtags for your
city, with terms like
#realestate, #house...
Social media is growing into a
more valuable, cost-effective tool
to bring home-buyers to your
door.
The minutes spent dev...
Technology can help you manage
all these social media
conversations in one place!
Your business may already have a
platfor...
Rallyverse can help .
Thank You
info@rallyverse.com
@rallyverse
Upcoming SlideShare
Loading in …5
×

Four Ways To Reach Home Buyers Using Social Media

2,187 views

Published on

Home buyers are increasingly conducting their real estate and purchase research online and in social channels. How should real estate agents and brokers plan to reach potential buyers to drive purchases in social media? We've got four strategies here.

For more details on our content marketing platform that helps marketers of all sizes share great content on social media and beyond, contact us at info@rallyverse.com.

Published in: Business, Technology
  • Be the first to comment

Four Ways To Reach Home Buyers Using Social Media

  1. 1. Four Ways to Reach Home Buyers Using Social Media September 2013 www.rallyverse.com @rallyverse
  2. 2. We don’t have to tell you that the last decade has been a roller coaster ride for the real estate industry. Things have picked up since the economic meltdown of 2008, but it’s still hard out there.
  3. 3. Rallyverse Confidential — Do Not Distribute 3 Newspaper and TV ads are slowly disappearing and are being viewed as especially prehistoric to the 25-40 crowd – a crucial demographic for the industry.
  4. 4. Buyers – and increasingly, agents — are glued to Facebook, Twitter, and other social channels for research and advice.
  5. 5. A recent study noted that 79% of agents who used social media as a sales tool outperformed those who weren’t… And more than 40% of the agents surveyed said they have closed between two and five deals, as a direct result of
  6. 6. So how to best use social media to fuel your business? Here are four things to keep in mind when establishing your social media strategy:
  7. 7. Use the Right Social Media Platform for Your Message
  8. 8. Social media is best tackled with a multi-pronged strategy. Exploit each social platform’s angles and features uniquely.
  9. 9. For example... Facebook: Spotlight new releases Instagram: Showcase gorgeous exteriors Pinterest: Focus on interiors Twitter: Monitor local trends and updates
  10. 10. But consistency is key! If you don’t have the time or resources to run 4-5 social media pages with different content on each, a consistently updated one with all of the above is the next best thing.
  11. 11. Local, Local, Local
  12. 12. A steady stream of hyperlocal news flashes and comments = ―We really get this area, so we get you.‖ There is more to buying a house than the house; restaurants, cafes, schools, an d businesses all play a role in the decision.
  13. 13. Call out residents of specific neighborhoods: ―A great new pizza place is opening nearby…‖ ―A yoga class is seeking new members…‖ ―A new open mic poetry night is having its first show…‖
  14. 14. It’s crucial to showcase localized industry data that could be key to someone seeking a new place to buy or rent. This data can include where the highest or lowest rent can be found, current mortgage rates, highly rated
  15. 15. Establish Trust
  16. 16. Rallyverse Confidential — Do Not Distribute 16 Sharing content from outside sources can be just as effective as original content. Whether it’s Realty Times, or the local paper, outside content will garner as much attention, and engagement as original content.
  17. 17. But the human voice can’t disappear completely — social media is still all about people. Successful marketers present the shared story along with a point of view that establishes their perspective. And builds trust.
  18. 18. A recent California Associations of Realtors study showed that 67% of agents using social media said they use it to keep in touch with clients. Making yourself open and communicative on social media goes a long way in establishing trust and faith.
  19. 19. Actively Seek Leads
  20. 20. Social media is a great source for sales leads. How? Search on hashtags for your city, with terms like #realestate, #househunting Ignore these conversations and you could be turning your back on new customers.
  21. 21. Social media is growing into a more valuable, cost-effective tool to bring home-buyers to your door. The minutes spent developing your skills there ultimately may become the most valuable investment you can make to succeed in real estate.
  22. 22. Technology can help you manage all these social media conversations in one place! Your business may already have a platform you can use – there are plenty of tools you can explore. But, of course….
  23. 23. Rallyverse can help .
  24. 24. Thank You info@rallyverse.com @rallyverse

×