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Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks


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Hunter Weeks' presentation from Power to the Pixel's Cross-Media Film Forum in London, October 2009.

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Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks

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  3. 3. Brands & Partnerships<br />by @hunterweeks<br />
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  5. 5. IZZE<br />First recognizable sponsor for 10 MPH.<br />Dean Kamen event. Met Lance Gentry. <br />Free product. Credibility.<br />Relationship leads to cash opportunity – 10 Yards.<br />IZZE now owned by Pepsi.<br />
  6. 6. Quiznos<br />
  7. 7. youtube<br />10 MPH trailer on YouTube in 2005<br />Created partnership account<br />Teamed up with OurStage<br />10 MPH full version up January 2008<br />10 Yards on YouTube – last month<br />
  8. 8. smartwool<br />First partnered with us on 10 MPH; mostly product sponsorship. Distribution side.<br />Followed progress of 10 MPH.<br />Launching bike clothing line.<br />Biggest cash sponsor on Ride the Divide.<br />
  9. 9. How to get a brand on board.<br />Think partnership. Which companies or organizations are trying to reach a similar audience? You need to be able to prove that your movie speaks to the same demographic that they are spending millions of dollars trying to reach. <br />
  10. 10. How to get a brand on board.<br />Find your person. Google search for the VP or Director of Marketing or a PR person. Often you can find a good person&apos;s contact info on a press release. PR people know how valuable it can be to hook up with a movie. Also, think about LinkedIn, Facebook, Twitter, and other social networking tools. <br />
  11. 11. How to get a brand on board.<br />Meet in person. Try to arrange a meeting in person. Most major metropolitan cities have many major brands with corporate headquarters. I&apos;ve had the most success with companies based in the Denver area where I live. 
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  12. 12. How to get a brand on board.<br />Distribution vs. Product Placement. You&apos;ll have much better luck getting money if you convey how many impressions the brand or product will get through your distribution efforts. Think website, &apos;presented by&apos; message, trailer, film festivals, screenings, theatrical tour, press releases, DVD extras, your interviews, social networking. Just like you are with your film. Get them eyeballs. 
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  13. 13. How to get a brand on board.<br />Make pitch short, sweet, & simple. The first way to not get a deal is to burn yourself out on creating a pitch document. Keep it short (1-2 pages) and make it look great. <br />
  14. 14. How to get a brand on board.<br />Follow up...more than once. The people you are pitching are busy and unless you keep after them, you&apos;ll soon be forgotten. It&apos;s a sales process. <br />
  15. 15. How to get a brand on board.<br />Think about online video. Marketers are really struggling because conventional advertising is failing them. TV ads don&apos;t work, so everyone is looking online for ways to capture their audiences. Why not create exclusive content (a series or just a clip or two) that coincides with the release of your film? <br />
  16. 16. Convergence of brands & film <br />Brands love idea of transmedia storytelling.<br />Things have gotten noisy (content explosion).<br />Consumers consumption habits are evolving.<br />Channels with lots of eye balls still exist.<br />Revenue models are changing, along with value perception of content.<br />Storytellers today are now also marketers.<br />
  17. 17.<br /><br /><ul><li>Interesting full screen display. Very high quality documentary production.
  18. 18. - The video is also on YouTube.
  19. 19. - Great use of share, comments, subscribe.
  20. 20. - Lots of twittering on this campaign; definitely a viral story (with supporting ad buys most likely).
  21. 21. Controversial campaign. Documentary-style taste test in 3rd world countries.
  22. 22. - Display on website is simple, well-designs, and large video area.</li></li></ul><li><br /><br /><ul><li>Cool style and branding that taps into hipster audience.-Many outlets for serialized content.</li></ul>-Brands have all kinds of opportunities for exposure through content and portal.<br />- Sobe just abandoned thrillicious campaign where it had been building big social media membership and value. They’ve moved from a campaign to a centralized strategy to build and connect main social media locales. - Check out old YouTube channel to see more of their online content:<br />
  23. 23.<br /><br /><ul><li>Integration of video content (with good story focus) into main nav of website. Sleek navigation, large flash presentation of video.
  24. 24. - More and more brands are finding ways to integrate content onto their sites & some of these are partnering with documentary films & filmmakers (especially in extreme sports).
  25. 25. Specialized Bicycles just launched a video content site.
  26. 26. Hiring producers around the world to supply content.</li></ul>- Notice all the categories of content at top that tie into their various types of products.<br />
  27. 27.<br /><br /><ul><li>Annual film.-Partner with brands on distribution.</li></ul>-Significant theatrical tour.<br /><ul><li>Content plays on major brand partners’ websites.
  28. 28. Helly Hansen, Solomon, etc.-Annual film + tour.</li></li></ul><li><br />
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  30. 30. Ride the Divide<br />