Would you like to deliver top-notch social media content? Then learn more about content ideas you can use to attract more customers and make them more engaged! 15 content ideas that are easy to implement will ensure you also grow your brand's awareness and customer loyalty. Plus, check the real examples from various brands inside.

1. 15 Content
Ideas for
Social Media
to Use in 2022
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2. Did you know that over a half of the
population - exactly 58,4% - uses social
media? And that’s 4.62 billion people!
Based on age groups and sex, some users can prefer Facebook,
Instagram, Twitter, or other networks. Anyway, any of the existing
networks can be a great way to connect with your customers.

3. According to Marketing Insider Group, we
can highlight four main reasons why
companies run social media:
Receive more attention and grow brand awareness,
Communicate authority,
Share the brand's personality,
Encourage interaction and start an instant conversation.
Today, you will share 15 content ideas for social media that can help you reach
your goals.

4. 1. Your blog posts
Companies with blogs get 67% more leads per month.
So, having a blog is essential. It can not only attract
prospects but also become a base for your social media
content.
This way, promote your articles on your accounts.
Create a catchy post encouraging your audience to read
the article. Add a descriptive picture to the post.
That’s, perhaps, the easiest way to fill the gap in your
social media content plan.

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2. Industry news
Nowadays, content should be useful and informative.
It should bring value to online users. That’s why we
recommend you share current or essential industry
news.
This way, your account can become a source of valuable
information for your clients. Moreover, people eagerly
share this type of post.

6. 3. User-generated
content
Another type of post you can easily generate, yet it’s
super entertaining and essential. Firstly, you show
your constant contact with your customers and
interest in their opinion.
Secondly, you create a base for your brand
awareness growth.
Create a special hashtag and ask your followers to
mention your brand in a post, to find needed posts
easily.

7. 4. Social
causes
A huge part of buying
population - millennials and
Gen Z - look for more than
just a brand. Your
philosophy, goals, and
attitude to the world are
really vital for them.
This is why don’t forget to
show social causes you
support. Share what you do
for the community or
environment. Can your
audience also participate in
socially important matters?
Then say how they can do
this.

8. 5. Polls and questions
88% of marketers report that interactive
content stands them out from their competitors.
So, if you use content that allows you to connect
closer with your audience, it’s awesome.
Polls, questions, Q&As, and other interactions
help you build a closer bond with your customers.
Most social networks let you create this type of
content easily and share it with your followers.

9. 6. Less salesy
content
Of course, you use your
social accounts as one of
the sales channels. Yet,
sometimes it's better to
take a step back and
loosen your grip.
Refer to the golden 80/20 rule. That said, 80% of your posts should be
entertaining, educational, useful, etc., and only 20% promotional or selling.
With informational, educational, and other types of posts, you will build stronger
relations with consumers. So, they’ll have more loyalty and trust. That normally
leads to more purchases from the standing customers side.

10. 7. Company
videos
54% of users prefer to see
more video content from
the brands or businesses
they support. So, give the
audience what it wants.
Gladly, almost all platforms
allow to post videos and also
make stories and live videos.
What can you film?
Educational content, info
about new products,
tutorials, your life within
the company, etc.

11. 8. Special offers
Social media might be the best channel to tell people
about special offers you have. Create posters, take
pictures, or film short clips to show what discounts,
freebies, or special events you have.
Also, don’t forget to write down the rules of the offer so
that you avoid any misunderstandings. Moreover,
special promotions can help you grow your account if
you add conditions like “share our account, add a
hashtag, or leave comments under this post, etc.”

12. 9. Memes and GIFs
Don’t think you can’t use memes if you operate in some
“serious” industry. Often, this type of content
highlights the current situation and trends. So, new
customers can find out about your brand thanks to a
meme.
This way, look through trending GIFs or memes and use
them for your campaigns. Also, you can re-work them
and make your own so that they match your tone of
voice and purpose.

13. 10. Customer reviews
If you’ve been on the market for a couple of years, you should have some customer reviews. And they can also be a part of your
social media content strategy.
This type of content is extremely important, while 84% of users trust online reviews as much as friends. So, positive
testimonials can do a huge favor for your business.
Create cool designs, place a review, and share with your followers.

14. 11. Tutorials
Tutorials are another type of
post that is highly engaging.
Regardless of whether you
represent a make-up brand or
a car dealership, you can
always teach your customers.
Your team can make a video
or you can partner with an
influencer to film a tutorial.
Either way, it’s that type of
useful content your followers
will definitely enjoy.

15. Daniel Wellington
Christmas campaign
Pet Circle
National Pup Day
American Airlines
National Ugly Sweater Day
12. Holidays
We highly recommend you
prepare content for huge
holidays like Christmas,
Thanksgiving, Independence
Day, etc., to show you treat
your customers like family. If
you can give a bonus,
discount, or other incentives -
it would be awesome.
Also, you can use some niche
holidays to match your
business. For example, you
can celebrate National Puppy
Day if you own a pet shop.

16. 13. Your
company's life
In the past years, businesses have been trying to be more human. That means you
can show the “inner workings” of your company.
Share stories of your employees, show how you celebrate various events, or
demonstrate how you work on your products.

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14. Infographics
84% of Internet users who have checked
infographics consider them to be helpful.
So, why not use this content type in your
strategy?
They are highly informative, and users tend
to remember much more information when
shown in images.
The best platform to share infographics is
Pinterest. Yet, you can use LinkedIn or
Twitter for this goal.
Use of social media in the US by
generations
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18. 15. Events
Do you host an event or take part in any? Then share this on your social media networks. That shows that you are active in your
industry and also ready to meet your customers face-to-face.
The best places to share this information are Facebook and LinkedIn as they have special options for creating events.

19. Social media is a powerful tool when it
comes to customer acquisition and
retention.
It gives you broad opportunities how you can connect with your audience. Use these
social media content ideas to attract more customers to your business and them more
engaged.

20. Do you want to reach a wider audience?
Then choose Adsy as your guest posting service for publishing content on
popular sites with real traffic.
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