Recording - http://youtu.be/m3D7Q9r2RdE
In November 2011 Google+ launched their Pages feature for brands and organizations. Are you wondering what all the buzz is about? Is it worthwhile to invest the time and develop a presence on Google+? Are you missing out if you don’t create a page? Join us for this webinar as we go through the essential information your charity needs to know about Google+ so that you can make an informed decision about whether or not it is the right platform and tool for you.
2. reminders
You can hear us, but we can’t hear you
Slides will be available on www.mycharityconnects.org
For the best webinar experience, close all other
applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
4. What is CanadaHelps?
A public charitable foundation that provides accessible and affordable
online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
MyCharityConnects is a initiative of CanadaHelps.
7. Who?
The Creators: Google Inc.
The Users: Anyone with a Gmail account
What?
Google’s newest social networking initiative
Features include hangouts, circles, sparks, +1
button, and much more
When?
Beta phase launched on June 28, 2011
(invitation-only)
Opened to the public on September 20, 2011
(still in beta)
Brand Pages launched on November 7, 2011
Where?
Web: plus.google.com
Mobile: Android, Blackberry, and iPhone apps
Why?
It’s growing fast:
Over 90 billion users in a little over 6 months
Powered by one of the world’s largest
technology companies
Still in its beta testing phase - new additions
and improvements are constantly being made
A social networking experience that combines
popular and easy-to-recognize features from
Facebook, Twitter, and LinkedIn with unique
features
12. Circles
• Choose who can see
your Google+ profile
or page
• Just drag and drop
one or more
people/pages into a
circle
Circles
13. Circles
• Similar to Facebook lists
• Choose what you share with
each circle (more privacy than
Facebook, Twitter, LinkedIn, and
other social networks)
• Great way to target messages at
specific audiences
• Provide different information to
donors, clients, volunteers,
sponsors, etc.
14. Hangouts
• Video chat for up to 10
users
• Open to anyone in a
specific circle
• Easy to use – just start or
join a hangout
15. Hangouts on Air
• Create, host, live
stream (via YouTube),
and record a webcast.
• Have audiences across
the country watch live
announcements on
your YouTube
channel.
16. Hangouts with Extras
Features include:
• Screensharing – share what’s on your screen with
everyone in the hangout
• Sketchpad – draw or doodle collectively during a
hangout
• GoogleDocs – collaborate on a GoogleDoc while in a
hangout
• Name your hangouts
• Create public hangouts that anyone can join –
great for making a new announcement
17. What’s Hot
• Collection of interesting posts on
Google+
• Usually consists of posts with a
high number of shares and/or +1s
• Create posts that have a high
sharing rate to show up on the
“What’s Hot” page and increase
viewership outside your circles
18. Sparks
• Find topics that you want
updates on (i.e.
• Articles are not just from
Google+ but all over the
Internet
• Save the searches for
frequent and easy access
Sparks
19. +1
Add the +1 button to
your website or blog
alongside your other
social sharing buttons
even if you don’t
create a Google+ page
• Similar to the “like”
feature on Facebook
• Automatically
appears on brand
pages
• Allows users to
share content with
their circles
• Users can curate
content by
activating a +1 tab
on their profile
21. What You Can Do
• Share information –
news, updates,
promotions, links,
images, etc.
• “Hangout” with key
audiences
• Use the +1 button to
promote your
organization and
increase visibility
24. Ripples
• Visual analytics that
allow you to see public
‘shares’ of your content.
• Use Ripples to find
influencers interested in
your organization/cause
and add them to your
circles.
26. free online resources
Information about technology
and social media
Webinars
Past webinar slides
Learning opportunities
Events across the country
www.mycharityconnects.org
27. Upcoming Webinars
• February 1 - What You Need To Know about Google+
• February 15 - Introduction to TechSoup Canada's Online Donations
Program
• February 29 - Get Social with your Peer-to-Peer Fundraising Events
• March 14 - Essential Facebook Tips for Your Charity
• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and
Collaboration
• April 11 - The Rules Around Tools
• April 25 - Essential Twitter Tips for Your Charity
• May 9 - Preparing for a Website Redesign
• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online
Communications
www.mycharityconnects.org