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What You Need to Know About Google+

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Recording - http://youtu.be/m3D7Q9r2RdE …

Recording - http://youtu.be/m3D7Q9r2RdE

In November 2011 Google+ launched their Pages feature for brands and organizations. Are you wondering what all the buzz is about? Is it worthwhile to invest the time and develop a presence on Google+? Are you missing out if you don’t create a page? Join us for this webinar as we go through the essential information your charity needs to know about Google+ so that you can make an informed decision about whether or not it is the right platform and tool for you.

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Transcript

  • 1. What You Need to KnowAbout Google+ February 1, 2012
  • 2. reminders You can hear us, but we can’t hear you Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 3. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
  • 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  • 5. THE GOOGLE+ PROJECT
  • 6. AgendaWhat is Google+? +You & Features Google+ for Your Organization About MyCharityConnectsQ&A
  • 7. Who? Where? The Creators: Google Inc. Web: plus.google.com The Users: Anyone with a Gmail account Mobile: Android, Blackberry, and iPhone apps What? Why?Google’s newest social networking initiative It’s growing fast: Over 90 billion users in a little over 6 monthsFeatures include hangouts, circles, sparks, +1 button, and much more Powered by one of the world’s largest technology companies When? Beta phase launched on June 28, 2011 Still in its beta testing phase - new additions (invitation-only) and improvements are constantly being madeOpened to the public on September 20, 2011 A social networking experience that combines (still in beta) popular and easy-to-recognize features from Facebook, Twitter, and LinkedIn with uniqueBrand Pages launched on November 7, 2011 features
  • 8. Google+ Demographics As of November 2011 Source: Flowtown (www.flowtown.com)
  • 9. Google+ Demographics 35% Source: Flowtown (www.flowtown.com)
  • 10. CirclesWhat’s Hot Hangouts +1 ButtonSparks Create a Page +You
  • 11. FEATURES
  • 12. CirclesCircles • Choose who can see your Google+ profile or page • Just drag and drop one or more people/pages into a circle
  • 13. Circles• Similar to Facebook lists• Choose what you share with each circle (more privacy than Facebook, Twitter, LinkedIn, and other social networks)• Great way to target messages at specific audiences• Provide different information to donors, clients, volunteers, sponsors, etc.
  • 14. Hangouts• Video chat for up to 10 users• Open to anyone in a specific circle• Easy to use – just start or join a hangout
  • 15. Hangouts on Air • Create, host, live stream (via YouTube), and record a webcast. • Have audiences across the country watch live announcements on your YouTube channel.
  • 16. Hangouts with Extras Features include: • Screensharing – share what’s on your screen with everyone in the hangout • Sketchpad – draw or doodle collectively during a hangout • GoogleDocs – collaborate on a GoogleDoc while in a hangout • Name your hangouts • Create public hangouts that anyone can join – great for making a new announcement
  • 17. What’s Hot• Collection of interesting posts on Google+• Usually consists of posts with a high number of shares and/or +1s• Create posts that have a high sharing rate to show up on the “What’s Hot” page and increase viewership outside your circles
  • 18. Sparks • Find topics that you want updates on (i.e. • Articles are not just from Google+ but all over the InternetSparks • Save the searches for frequent and easy access
  • 19. +1 • Similar to the “like” feature on Facebook • Automatically appears on brand pages • Allows users to share content withAdd the +1 button to their circlesyour website or blog • Users can curatealongside your other content bysocial sharing buttons activating a +1 tabeven if you don’t on their profilecreate a Google+ page
  • 20. GOOGLE+ FOR YOUR ORGANZATION
  • 21. What You Can Do • Share information – news, updates, promotions, links, images, etc. • “Hangout” with key audiences • Use the +1 button to promote your organization and increase visibility
  • 22. Nonprofits on Google+
  • 23. Statistics Source: Flowtown (www.flowtown.com)
  • 24. • Visual analytics that allow you to see public ‘shares’ of your content. • Use Ripples to find influencers interested in your organization/cause and add them to your circles.Ripples
  • 25. ABOUT MYCHARITYCONNECTS
  • 26. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  • 27. Upcoming Webinars www.mycharityconnects.org• February 1 - What You Need To Know about Google+• February 15 - Introduction to TechSoup Canadas Online Donations Program• February 29 - Get Social with your Peer-to-Peer Fundraising Events• March 14 - Essential Facebook Tips for Your Charity• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications
  • 28. for more great resources…
  • 29. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
  • 30. QUESTIONS?