What You Need to Know About Google+


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Recording - http://youtu.be/m3D7Q9r2RdE

In November 2011 Google+ launched their Pages feature for brands and organizations. Are you wondering what all the buzz is about? Is it worthwhile to invest the time and develop a presence on Google+? Are you missing out if you don’t create a page? Join us for this webinar as we go through the essential information your charity needs to know about Google+ so that you can make an informed decision about whether or not it is the right platform and tool for you.

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  • Thanks Direct Energy
  • What You Need to Know About Google+

    1. 1. What You Need to Know About Google+ February 1, 2012
    2. 2. reminders  You can hear us, but we can’t hear you  Slides will be available on www.mycharityconnects.org  For the best webinar experience, close all other applications  Turn up your computer’s volume  Have questions? Type questions in the Questions Log
    3. 3. today’s presenter Kara Golani Nonprofit Training Associate CanadaHelps
    4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
    6. 6. Agenda What is Google+? +You & Features Google+ for Your Organization About MyCharityConnects Q & A
    7. 7. Who? The Creators: Google Inc. The Users: Anyone with a Gmail account What? Google’s newest social networking initiative Features include hangouts, circles, sparks, +1 button, and much more When? Beta phase launched on June 28, 2011 (invitation-only) Opened to the public on September 20, 2011 (still in beta) Brand Pages launched on November 7, 2011 Where? Web: plus.google.com Mobile: Android, Blackberry, and iPhone apps Why? It’s growing fast: Over 90 billion users in a little over 6 months Powered by one of the world’s largest technology companies Still in its beta testing phase - new additions and improvements are constantly being made A social networking experience that combines popular and easy-to-recognize features from Facebook, Twitter, and LinkedIn with unique features
    8. 8. Source: Flowtown (www.flowtown.com) Google+ Demographics As of November 2011
    9. 9. Source: Flowtown (www.flowtown.com) Google+ Demographics 35%
    10. 10. +You Sparks Hangouts Create a Page Circles +1 Button What’s Hot
    11. 11. FEATURES
    12. 12. Circles • Choose who can see your Google+ profile or page • Just drag and drop one or more people/pages into a circle Circles
    13. 13. Circles • Similar to Facebook lists • Choose what you share with each circle (more privacy than Facebook, Twitter, LinkedIn, and other social networks) • Great way to target messages at specific audiences • Provide different information to donors, clients, volunteers, sponsors, etc.
    14. 14. Hangouts • Video chat for up to 10 users • Open to anyone in a specific circle • Easy to use – just start or join a hangout
    15. 15. Hangouts on Air • Create, host, live stream (via YouTube), and record a webcast. • Have audiences across the country watch live announcements on your YouTube channel.
    16. 16. Hangouts with Extras Features include: • Screensharing – share what’s on your screen with everyone in the hangout • Sketchpad – draw or doodle collectively during a hangout • GoogleDocs – collaborate on a GoogleDoc while in a hangout • Name your hangouts • Create public hangouts that anyone can join – great for making a new announcement
    17. 17. What’s Hot • Collection of interesting posts on Google+ • Usually consists of posts with a high number of shares and/or +1s • Create posts that have a high sharing rate to show up on the “What’s Hot” page and increase viewership outside your circles
    18. 18. Sparks • Find topics that you want updates on (i.e. • Articles are not just from Google+ but all over the Internet • Save the searches for frequent and easy access Sparks
    19. 19. +1 Add the +1 button to your website or blog alongside your other social sharing buttons even if you don’t create a Google+ page • Similar to the “like” feature on Facebook • Automatically appears on brand pages • Allows users to share content with their circles • Users can curate content by activating a +1 tab on their profile
    21. 21. What You Can Do • Share information – news, updates, promotions, links, images, etc. • “Hangout” with key audiences • Use the +1 button to promote your organization and increase visibility
    22. 22. Nonprofits on Google+
    23. 23. Source: Flowtown (www.flowtown.com) Statistics
    24. 24. Ripples • Visual analytics that allow you to see public ‘shares’ of your content. • Use Ripples to find influencers interested in your organization/cause and add them to your circles.
    26. 26. free online resources  Information about technology and social media  Webinars  Past webinar slides  Learning opportunities  Events across the country www.mycharityconnects.org
    27. 27. Upcoming Webinars • February 1 - What You Need To Know about Google+ • February 15 - Introduction to TechSoup Canada's Online Donations Program • February 29 - Get Social with your Peer-to-Peer Fundraising Events • March 14 - Essential Facebook Tips for Your Charity • March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration • April 11 - The Rules Around Tools • April 25 - Essential Twitter Tips for Your Charity • May 9 - Preparing for a Website Redesign • May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications www.mycharityconnects.org
    28. 28. for more great resources…
    29. 29. Keep in touch! info@canadahelps.org www.twitter.com/canadahelps www.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
    30. 30. QUESTIONS?