Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site. Topics we’ll cover: - Introduction to Google Analytics for nonprofits - How to use web analytics to understand the performance of your website - How to measure progress toward organizational goals - How to turn your accumulated data into actual site improvements Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps The 2011 MyCharityConnects webinar series is generously supported by Direct Energy. Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.