Google+

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Google+

  1. 1. Kerri Peterson
  2. 2. What is Google+ • Social networking site owned and operated by Google • Social layer across the services • Allows users to get personalized information of their interests • Google+ has: – Home profile page – Sparks – Hangouts – Photos – circles
  3. 3. What Makes Google+ Unique • Everything you need in one place • LOTS of control • “Twitter on steroids” • Has an affect on Google search • Group video chat
  4. 4. History of Google+ • June 28, 2011 invitation only field-test – Suspended due to insane demand • September 20, 2011 opened to everyone 18+ • January 26, 2012 opened to everyone 13+ in most countries • 90 days after launch 50 million active users – It took Facebook 1,325 days to reach that • October 29, 2013 540 million active users
  5. 5. Opportunities & Threats • Opportunities – Brand equity because it is the first social media site to integrate your daily tools – Allows businesses to reach their targeted consumers – Allows users to receive the information they WANT • Threats – Facebook, blogs, news sources – People may think it is “too involved” with their other sites
  6. 6. • Create your target audience • Keep on top of “What’s Hot” • Claim Authorship • Use hangouts, hastags and mentions to spark engagement
  7. 7. Advertising/Marketing Opportunites • Provides a way for businesses to communicate with their target audience • Audience segmentation through communities • Innovative way to connect with local communities • It is growing and growing fast
  8. 8. Businesses Using Google+ Well • Toyota • Dell – Post videos with the company president – Post about industry news, different technology trainings and fun facts from Dell – They use Hangouts to video with their current customers and potential customers
  9. 9. Future Marketing Impact • Google+ allows their users to send information and advertisements to incredibly targeted audiences • Companies will be able to use Google+ analytics to see what people are searching for a better way to reach their consumers • Google+ will continue eveloving and become more and more personalized

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