Social Media Overview for WordPress


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Learn how to generate traffic to your WordPress sites with both strategic and

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Social Media Overview for WordPress

  1. 1. SOCIAL MEDIA +WORDPRESSIntegrating Social Media Plugins and Tools with WordPressto increase brand awareness and website trafficNoel Saw, Co-organizerSoCal WordPress &Santa Monica WordPress Meetup Groups,© Noel Saw - All Rights Reserved | | @wpverse |
  2. 2. Best Practices•  Content, Content, Content•  Did I mention (good) content Is king?•  Usual checklist: •  Are the home page and navigation bar easy to understand? •  And does your search box work as it should? •  Does your site load quickly – target 5 to 7 seconds•  Make sure you can see results of campaigns •  Recommended plugins: Google Analyticator, XML-Sitemaps, and All-in-One SEO
  3. 3. Best Practices (Cont’d)•  Use SEO services: ScribeSEO, WooRank•  Using aggregator service like Pixelpipe to post across Twitter, Facebook, and Linkedin
  4. 4. Traffic SourcesFeb. 2010 / TechCrunch
  5. 5. Traffic Sources (Cont’d)Dec. 2010 / TechCrunch
  6. 6. Traffic Sources (Cont’d)Remember, the chart numbers are mainstream demographics –consider your target market. For example tech savy users might havehigher usage of Twitter than the general public.•  Don’t forget – there’s also: •  Linkedin •  Viral: •  Word of mouth •  Email •  Meetup groups! •  Local Review Sites •  Blogroll (link trade) •  Organic search engine traffic •  Advertising
  7. 7. The New Google+ system•  What’s Google+1 and What’s Google+ ?•  Google+ is a social network hybrid like Twitter & FB combined•  Google+1 button is similar to Facebook’s Like button •  The +1 button is shorthand for “this is pretty cool” or “you should check this out.” •  Your +1 selections show up in your Google+ social network profile under “+1’s” on the main navigation •  Think of it as a sort of a universal bookmarking tool that you can retrieve from multiple devices. A “Delicious” app in the making.•  Add Google+1 button to sidebar widget •  “Google +1” plugin widget •  Or “Add Twitter, Facebook Like, Google plus one Social share” plugin
  8. 8. Post/Page sharing tools•  Why do you want your readers to share posts or pages? •  Facebook like/share or Tweet the post/page•  Recommended plugins for inline content sharing: •  Sharedaddy (also part of Jetpack – does not include Linkedin) •  Share and Follow•  Alternative method is to have a sidebar or an overlay at the bottom of your page •  Sidebar: “Add Twitter, Facebook Like, Google plus one Social share” •  Bottom: “WP Social Toolbar” by Daddy Design
  9. 9. Social Profile Links•  Some themes incorporate a row or column of social network profile icons like Platform Pro at the top of the site•  Or add to widget area with “Social Profiles Sidebar Widget” plugin•  You’ll will probably need to tweak CSS to match the theme•  Use “My Custom CSS” plugin to modify CSS so theme and plugin upgrades are not lost.
  10. 10. How to use Twitter•  Did you register your Twitter name?•  What do you use Twitter for?•  Scheduling Twitter feeds for free with•  Make friends who will re-tweet you to amplify•  Recommended plugin: •  Twitter Goodies Widget•  Is Twitter overrated? You decide – depending on your demographics.•  Use Klout to get an estimate on someone’s popularity
  11. 11. Facebook & FB fan page•  Possibly #1 driver of traffic depending on your demographics•  Create a Facebook fan page•  Use Networked Blogs service to automatically pull in new blog titles and links into your personal or fan page
  12. 12. Free Tools to Schedule Tweets• – built in analytics•  Hoot suite - limited free•  Pixelpipe - pushes across many networks except Google+ for now. Even has IM robot to let you IM updates!•  Unfortunately there is no official Google+ API so aggregator services are not supporting it yet
  13. 13. Going Local•  “Yelp It” plugin shows your business rating and link•  Also add your business profile to Google Places somewhere on your site like the widget area
  14. 14. Recommended Plugins/Services –Stuff I’ve personally used and like:•  Google +1” plugin•  Google Analyticator•  Sharedaddy plugin•  Share and Follow plugin•  Twitter Goodies plugin•  All-in-One SEO plugin•  “Yelp it” plugin•  Pixelpipe service•  WooRank service•  Networked Blogs service• service•  Klout service
  15. 15. Thank you!If you’d like to contact me @wpverse am available for custom developmentand/or one one training sessionsPlease do not distribute without permission© Copyright 2011 Noel Saw - All Rights Reserved
  16. 16. Bonus material•  Web Design / User Experience Guiding Principles: • •  Understand the problem / Don’t hurt anyone / Make Things Simple & Intuitive / Acknowledge the user is not like you / Have Empathy•  Google’s 8 Pillars of Innovation ••  7 Essentials of a Customer-centric Business: • •  Predictable / Efficient / Convenient / Personal / Advocacy / Affirming