Learn how to generate traffic to your WordPress sites with both strategic and

1. SOCIAL MEDIA +
WORDPRESS
Integrating Social Media Plugins and Tools with WordPress
to increase brand awareness and website traffic
Noel Saw, Co-organizer
SoCal WordPress &
Santa Monica WordPress Meetup Groups,
WPVerse.com
© Noel Saw - All Rights Reserved | noel@wpverse.com | @wpverse | noelsaw.com/+

2. Best Practices
• Content, Content, Content
• Did I mention (good) content Is king?
• Usual checklist:
• Are the home page and navigation bar easy to understand?
• And does your search box work as it should?
• Does your site load quickly – target 5 to 7 seconds
• Make sure you can see results of campaigns
• Recommended plugins: Google Analyticator, XML-Sitemaps, and
All-in-One SEO

3. Best Practices (Cont’d)
• Use SEO services: ScribeSEO, WooRank
• Using aggregator service like Pixelpipe to post across
Twitter, Facebook, and Linkedin

4. Traffic Sources
Feb. 2010 / TechCrunch

5. Traffic Sources (Cont’d)
Dec. 2010 / TechCrunch

6. Traffic Sources (Cont’d)
Remember, the chart numbers are mainstream demographics –
consider your target market. For example tech savy users might have
higher usage of Twitter than the general public.
• Don’t forget – there’s also:
• Linkedin
• Viral:
• Word of mouth
• Email
• Meetup groups!
• Local Review Sites
• Blogroll (link trade)
• Organic search engine traffic
• Advertising

7. The New Google+ system
• What’s Google+1 and What’s Google+ ?
• Google+ is a social network hybrid like Twitter & FB combined
• Google+1 button is similar to Facebook’s Like button
• The +1 button is shorthand for “this is pretty cool” or
“you should check this out.”
• Your +1 selections show up in your Google+ social network profile
under “+1’s” on the main navigation
• Think of it as a sort of a universal bookmarking tool that you can retrieve
from multiple devices. A “Delicious” app in the making.
• Add Google+1 button to sidebar widget
• “Google +1” plugin widget
• Or “Add Twitter, Facebook Like, Google plus one Social share” plugin

8. Post/Page sharing tools
• Why do you want your readers to share posts or pages?
• Facebook like/share or Tweet the post/page
• Recommended plugins for inline content sharing:
• Sharedaddy (also part of Jetpack – does not include Linkedin)
• Share and Follow
• Alternative method is to have a sidebar or an overlay at
the bottom of your page
• Sidebar: “Add Twitter, Facebook Like, Google plus one Social
share”
• Bottom: “WP Social Toolbar” by Daddy Design

9. Social Profile Links
• Some themes incorporate a row or column of social
network profile icons like Platform Pro at the top of the site
• Or add to widget area with “Social Profiles Sidebar
Widget” plugin
• You’ll will probably need to tweak CSS to match the theme
• Use “My Custom CSS” plugin to modify CSS so theme
and plugin upgrades are not lost.

10. How to use Twitter
• Did you register your Twitter name?
• What do you use Twitter for?
• Scheduling Twitter feeds for free with Timely.is
• Make friends who will re-tweet you to amplify
• Recommended plugin:
• Twitter Goodies Widget
• Is Twitter overrated? You decide – depending on your
demographics.
• Use Klout to get an estimate on someone’s popularity

11. Facebook & FB fan page
• Possibly #1 driver of traffic depending on your
demographics
• Create a Facebook fan page
• Use Networked Blogs service to automatically pull in new
blog titles and links into your personal or fan page

12. Free Tools to Schedule Tweets
• Timely.is – built in analytics
• Hoot suite - limited free
• Pixelpipe - pushes across many networks except Google+
for now. Even has IM robot to let you IM updates!
• Unfortunately there is no official Google+ API so
aggregator services are not supporting it yet

13. Going Local
• “Yelp It” plugin shows your business rating and link
• Also add your business profile to Google Places
somewhere on your site like the widget area

14. Recommended Plugins/Services –
Stuff I’ve personally used and like:
• Google +1” plugin
• Google Analyticator
• Sharedaddy plugin
• Share and Follow plugin
• Twitter Goodies plugin
• All-in-One SEO plugin
• “Yelp it” plugin
• Pixelpipe service
• WooRank service
• Networked Blogs service
• Timely.is service
• Klout service

15. Thank you!
If you’d like to contact me
noel@wpverse.com
@wpverse
noelsaw.com/+
I am available for custom development
and/or one one training sessions
Please do not distribute without permission
© Copyright 2011 Noel Saw - All Rights Reserved

16. Bonus material
• Web Design / User Experience Guiding Principles:
• http://goo.gl/TUrI
• Understand the problem / Don’t hurt anyone / Make Things Simple
& Intuitive / Acknowledge the user is not like you / Have Empathy
• Google’s 8 Pillars of Innovation
• http://goo.gl/q1vCd
• 7 Essentials of a Customer-centric Business:
• http://goo.gl/puwT9
• Predictable / Efficient / Convenient / Personal / Advocacy / Affirming