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Lost in the sea of social media?

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Lost in the sea of social media? Workshop designed and presented by Ute Gass

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Lost in the sea of social media?

  1. 1. Designed by Ute Gass Copy Right Reserved
  2. 2. COURSE CONTENT: We Are Going To Cover A Lot… 1. Overview : Objectives, Content, Community, Technology and ROI tools. 2. Getting started: The Process 3. Search Engine Optimisation 4. Content Creation 5. Creating extraordinary LinkedIN profiles, Facebook fanpages, Twitter profiles and You Tube channels 6. Integrating Social Media into the recruitment process 7. Building and managing Talent Communities and Networks 8. Mobile 9. Reputation Management 10. Time Management 11. ROI 12. Social media plan - template Designed by Ute Gass
  3. 3. W M Designed by Ute Gass
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  10. 10. YOU ARE NOT A JOB BOARD Designed by Ute Gass
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  12. 12. It’s about RELATIONSHIPS •CONNECTIONS DO NOT LEAD TO RELATIONSHIPS •BUILDING RELATIONSHIPS BY CONNECTING DO Designed by Ute Gass
  13. 13. PROCESS •TARGET AUDIENCE •OBJECTIVES •SEO •CONTENT • PROFILES / PAGES • AD CAMPAIGNS •INTEGRATION •CULTURE CHANGE •CAPACITY •MEASUREMENT •EXPERIMENT Designed by Ute Gass
  14. 14. The (unspoken) Social Media Process TARGET AUDIENCE Designed by Ute Gass
  15. 15. SEGMENT TARGET AUDIENCE Silent Majority Vocal Majority Social Majority • Joins but rarely participates • Reads/watches/listens to UGC • Lowest level of social influence • Joins and actively participates • Shares UGC and commentary • Medium level of social influence • Builds/moderates community • Creates and aggregates UGC • Highest level of social influence Designed by Ute Gass
  16. 16. Source: ©2010 MarketingSherpa Designed by Ute Gass Social Marketing Benchmark Survey
  17. 17. GOALS = • Establish a relationship with the RIGHT person in advance of a hiring need to reduce time of hire and costs. AND/OR •Find partners • Build brand • Reduce customer support costs Designed by Ute Gass
  18. 18. Google's intent is to create the world's best information-rich artificially intelligent system. WHAT DOES LOVE ? Keyword Glossary Building Links that matter Content Conversation http://www.googlekeywordtool.com/ Designed by Ute Gass
  19. 19. CONTENT is King Designed by Ute Gass
  20. 20. • Fresh content with relevance • Content is more than just information • Content objects are critical hubs of conversation …they are social objects that get consumed, shared and manipulated by the viewing audience. Designed by Ute Gass
  21. 21. CONTENT How to tell a great story — 9 simple steps! 1. Look at some Examples 2. Choose a meaningful subject. 3. Create a keyword list 4. Use an authentic voice. 5. Be concise. 6. Include a striking image 7. Space your paragraphs 8. Add tags so people will find your story. 9. Explore other media types. Designed by Ute Gass
  22. 22. RESOURCES technorati.com Boardtracker.com Google/alerts Tweetdeck Designed by Ute Gass
  23. 23. CONVERSATION IS QUEEN Designed by Ute Gass
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  26. 26. Blogs • The NEW company web site • Authentic • First person • Insightful Designed by Ute Gass
  27. 27. TOTAL LINKEDIN USERS IN SOUTH AFRICA 1 099 134 83% Designed by Ute Gass
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  29. 29. Skills and Expertise Profile completeness Designed by Ute Gass
  30. 30. LinkedIn • Personal profile • Groups • Events • Companies Designed by Ute Gass
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  32. 32. Optimize LinkedIN company page 1. Activate status updates by adding admins - including yourself! 2. Commit to posting a status update twice a day 3. Add your blog RSS to your page to auto-populate your blog's content. 4. Create a helpful "Company Overview" description, with the most important info at the top 5.Opt-in to "show news" about your company 6. Add "Company Specialties" (or keywords) to help your company get found for specific terms 7.Link to a landing page on your Overview Page. 8. List one of your products or services in the "Products" section, and explain why it's valuable 9. Add "banners" to your Product Page and link to special interior pages of your website 10. Add a video to your Product Page. Designed by Ute Gass
  33. 33. Facebook wants to create the world’s best information-rich, socially-based system. Designed by Ute Gass
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  38. 38. EdgeRank Checker affinity (popularity) time decay (timely) weight (relevance) Designed by Ute Gass
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  40. 40. FACEBOOK Key strategy to getting more ‘Likes’ and connecting with your audience is to provide helpful information Designed by Ute Gass
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  42. 42. FACEBOOK Advertising Campaign Designed by Ute Gass
  43. 43. Demographic data for Likes is only available when your Page has at least 30 Likes. https://www.facebook.com/ads/manage/camp aigns/ Designed by Ute Gass
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  46. 46. Twitter • Profiles • Search • Post • Engage http://www.twitjobsearch.com/ Designed by Ute Gass
  47. 47. HANDY TOOLS Designed by Ute Gass
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  50. 50. MORE TRAFFIC TO WEBSITE = LEAD CONVERSATION BLOG FB LinkedIN TWITTER Designed by Ute Gass
  51. 51. Create Promote Measure Designed by Ute Gass
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  53. 53. More Africans have access to mobile phones than to clean drinking water. NIELSEN Designed by Ute Gass
  54. 54. “mobile” refers to the user, and not the device or the application. People, not things. Designed by Ute Gass
  55. 55. QR CODE Designed by Ute Gass
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  57. 57. TEXT MESSAGING IS PMEosRt VacAceSssIiVbleE mobile technology globally •4 x more people use SMS than e-mail • 11 % of South Africans use their mobiles to go online • Consumers aged 25-34 are the heaviest users • 69%of consumers prefer sending texts to calling • 85 %of mobile subscribers • Mobile phone use has gone from 17% of adults in 2000 to 76% in 2010. • Half of all users of Facebook in South Africa access the site via their mobiles. Designed by Ute Gass
  58. 58. Mobile By 2013, mobile phones will overtake PCs as the most common Web access device worldwide GARTNER • Mobile web site optimization • Be where your audience is • Social media is the answer Designed by Ute Gass
  59. 59. MOBILE ACCESS Planned or not, mobile traffic is being directed to your career site. Are they finding a dead end? Designed by Ute Gass
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  62. 62. The benefits of building a talent community •Qualified candidates at your fingertips •Less dependence on expensive, ineffective job boards •Less money spent on job advertisements •Increased interaction with potential candidates in order to help them understand what your organization does •Better quality of applicants to job openings •Creates a talent pipeline for future job openings •Attracts passive candidates Designed by Ute Gass
  63. 63. Time Management • Build it into your day – social media is a tool and a process • Content Planning • Social Media plan • Comments • Third party apps ie Hootsuite Tweetdeck Designed by Ute Gass
  64. 64. REPUTATION MANAGEMENT uses the tools of the Internet to monitor and analyse a brand’s reputation and to engage in conversation so as to influence its reputation. 1. monitoring the buzz – Google Alerts, Tweetdeck 2. analysing – what’s being said by whom 3. influencing – engaging in and leading the conversation Designed by Ute Gass
  65. 65. httDpes:i/g/newd wbyw Ut.es oGacsisalmediaexaminer.com
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  67. 67. ROI Return on Investment or Risk of Ignoring purchases value traffic branding awareness employees leads interest clicks or views time Klout What is measured is valued! Designed by Ute Gass
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