Ideas for GivingTuesday


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Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.

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Ideas for GivingTuesday

  1. 1. #GivingTuesdayCa Ideas for Your Charity
  2. 2. Today’s Presenter Kirstin Beardsley Charity Engagement @ CanadaHelps
  3. 3. About CanadaHelps CanadaHelps is a registered charity that provides secure, low-cost, and easy-to-use online fundraising solutions to Canadian charities. CanadaHelps is a founding partner in bringing GivingTuesday to Canada! WELCOME TO GIVING MADE SIMPLE!
  4. 4. #GivingTuesdayCa Overview
  5. 5. What is GivingTuesday? “We have two days that are good for the economy. Now we have a day that is good for the community too.” #GivingTuesdayCa December 2, 2014
  6. 6. • 1,300+ Canadian GivingTuesday partners, and over 10,000 partners worldwide • More than a million Canadians were engaged with the GivingTuesday message through partners, traditional media, social media • Significant increases in giving: Blackbaud, CanadaHelps, and Mobile Giving Foundation reported significant increases in charitable donations Highlights from 2013
  7. 7. Highlights from 2013 • Corporate Canada supports GivingTuesday: CIBC, Interac, Deloitte, Newfoundland Power, Tim Hortons, Canadian Tire, PayPal Canada and more! • Celebrities endorsed GivingTuesday (let’s see more Canadian celebs this year!): Ellen Degeneres, Heidi Klum, Barbra Streisand, Kourtney Kardashian, Jennifer Lopez, Bill Gates… and many more. • Cities of Norfolk County (ON), Guelph, and Calgary endorsed GivingTuesday
  8. 8. Media Support of GivingTuesday • GivingTuesday received media pickup with the following outlets: • CTV News • The Globe and Mail • Canada AM • Global News • CBC Radio • Ottawa Citizen • Metro News • National Post • Yahoo News • Huffington Post Canada • • 2013 GivingTuesday Media Partners: Twitter, The Walrus, Savvy Mom
  9. 9. Get Involved in GivingTuesday! 1. Become a GivingTuesday partner at 2. Launch a GivingTuesday campaign 3. Share your involvement and join the conversation #GivingTuesdayCA
  10. 10. What Does GivingTuesday Offer? • The chance to tell giving stories and bring attention to philanthropic commitments. • The strength of an international “umbrella” and unified message that upholds and supports many individual campaigns and messages. #GivingTuesdayCa harnesses the power of a collective voice to make a difference.
  11. 11. Why is GivingTuesday Powerful? • A new narrative around giving and volunteerism. • The synergies in leveraging collective relationships, media partners and communication assets. • A powerful “hook” to rally major social media, outdoor media, traditional media partners to help us “tell the story” about the power of giving. • A comprehensive messaging platform and coordinated communication strategy that will support all participants. • For individuals, it is an opportunity to be part of a global celebration of generosity. #GivingTuesdayCa is something that everyone can share with friends, family and colleagues.
  12. 12. GivingTuesday Canada Founding Partners
  13. 13. #GivingTuesdayCa Participation Ideas
  14. 14. Fundraising
  15. 15. Ask for Donations Use the #GivingTuesdayCa movement as a way to kick-off your year-end fundraising appeals
  16. 16. CREATE A SPECIFIC #GivingTuesdayCa CUSTOM DONATE NOW PAGE • CanadaHelps Custom Donate Now pages can be created for specific funds or campaigns. • Create a specific #GivingTuesdayCa page and solicit donations on December 2nd.
  17. 17. • Create a dialogue with your community about how they give gifts and give back at this time of the year • Create a gift catalogue for your charity and promote the giving of meaningful gifts • Encourage donations in honour of others • Encourage people to “give the gift of giving” with CanadaHelps Charity Gift Cards Promote Charitable Gifts for the Holidays
  18. 18. HEIFER INTERNATIONAL • Created an infographic that highlighted the power of shopping dollars when used for altruistic purposes • “Does it surprise you that 79% of Americans polled would rather have a donation made in their name rather than a gift they know they'll never use? That's nearly 80 percent of your shopping list!” • Created an online savings calculator that helped people figure out how much they saved on Black Friday & Cyber Monday…then encouraged people to put those savings towards Heifer International • Engagement methods: PR, email, social media
  19. 19. Corporate Partnerships
  20. 20. FIND A MATCHING PARTNER • Find a local company that would like to get involved in #GivingTuesdayCa • Ask them to match donations made to your organization on December 2nd • Promote the match to your donors and let them know that their donations can have a greater impact if they give on #GivingTuesdayCa • A matching appeal is a great way to leverage existing/planned donations
  21. 21. Alzheimer Society of Nova Scotia & Deloitte Deloitte matched up to $5,000 in donations from individuals, allowing the Alzheimer Society of Nova Scotia to raise over $10k!
  22. 22. Awareness Raising through Social Media
  23. 23. USE TWITTER & OTHER SOCIAL MEDIA Use the #GivingTuesdayCa hashtag to join the larger GivingTuesday conversation
  24. 24. SHARE GIVING STORIES • Ask your supporters to send in a photo or short video about why they give • Give them a simple statement to complete such as “I give because…” or “I give back by…” to make it easy for them to get involved • On December 2, post the contributions to your social media channels
  25. 25. #Unselfie Unselfies are personal images posted on social feeds that showcase generosity
  26. 26. American Red Cross #GiveWithMeaning
  27. 27. GIVE KIDS THE WORLD VILLAGE • Rolled out a social media and email campaign two weeks prior asking their Facebook and Twitter followers to make a donation • Changed their cover photos on Facebook and Twitter with creative from their #GivingTuesday campaign • Fortunate enough to have an anonymous donor match donations up to $10,000 • The matching donation really encouraged people to donate and created a sense of urgency • Garnered 121 new donors, and the average donation was $124 • Lessons learned: start earlier, and engage fans more
  28. 28. Donor or Volunteer Recognition
  29. 29. SAY THANKS • Use #GivingTuesdayCa as an opportunity to give back to your supporters and thank them! • Show how much your organization appreciates its volunteers, donors, and sponsors by making a short video Example: thways-education-thank-video • Take some photos of your team with signs saying “Thank you” and post them to Facebook or Pinterest
  30. 30. Support Your Mission & Take Direct Action
  31. 31. Art à la carte Art à la carte launched a Letters of Hope campaign, asking community members to write letters of encouragement and support to long- term patients.
  32. 32. “You provide a great service. Small organizations like ours benefit tremendously, keeping our overhead low & spending more on good works!” -Better Day Alliance - UrbanPromise Vancouver - ABC Life Literacy Canada FONDATION CENTRE ACTION Promoted their annual spring Wheelchair Basketball Tournament by enrolling teams for 2014 and establishing new employee donation matching programs
  33. 33. Young Detroit Builders Young Detroit Builders partnered with local business to create teams to winterize 20 homes in Detroit’s North End
  34. 34. Promote a Culture of Generosity
  35. 35. The City of Calgary made a proclamation to officially declare December 3rd, 2013 “GivingTuesday” Get your city involved for 2014!
  36. 36. The University of Guelph hosted a Giving Fair to introduce students to opportunities to give back in the community.
  37. 37. • Use #GivingTuesdayCa as an opportunity to shift the conversation away from giving funds and promote different ways to support your organization: • Skilled volunteering • Raising awareness for your organization • Fundraising • Forwarding your newsletter • Sharing your Facebook page • Retweeting • Donating goods Promote Other Ways of Giving
  38. 38. LET #GivingTuesdayCa HELP YOU! • Resources on • Partner Toolkit • Case Studies • Intro to Social Media Guide • Facebook Best Practices • Corporate Engagement Guide • Blog posts • Download logos and graphic assets Join the GivingTuesday Canada mailing list!
  39. 39. Upcoming Webinars Partnering with businesses for GivingTuesday • July 29th @ 2pm Eastern Sign up for the GivingTuesday mailing list to learn more about upcoming webinars that will help your charity make the most of GivingTuesday!