Using Social Media

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Using Social Media

  1. 1. Social MediaIATSEApril 2012
  2. 2. • Defining web terminology• Overview of online tools to help us in our daily tasks• Marketing 101• Hands-on exercise• Leave with several ideas of how you can use social mediaSession Objectives
  3. 3. • Define Terminology • Web 2.0 • The Cloud • Social Media • RSS feeds • Tags• Your experiences• It’s all about sharingWhat is Social Media
  4. 4. • Getting involved and to influence• Current campaign – digital piracy• Immediate distribution of information – Egypt organized protests online.• Appreciating members – creates better relationship with members/locals• More transparency & awareness – leads to trustSocial Media and IATSE
  5. 5. • Facebook: www.facebook.com/iatse • Many people on Facebook, easy to create a sense of “community,” share photos• Twitter: www.twitter.com/iatse • Be directly involved with member conversation • Show some personality• Flickr: www.flickr.com/groups/iatse • Community sharing of photos• Youtube, Google+, PinterestSocial Media and IATSE
  6. 6. • Power of Images • Photo sharing – Flickr • Presentation sharing • - SlideShare • Video – YouTube, Animoto• Blogs • Blogger • WordpressExamples
  7. 7. • Social Networking• Facebook • Wide-spread use makes it easy to participate • Easy to useFacebook
  8. 8. • Create a professional-only profile • Reduce irrelevant personal information • Be careful about the “friends” you add • What are you sharing?• Facebook • Set up account • Privacy settings • Add comments on the wallFacebook
  9. 9. • Twitter • Think short answers • Quick, unstructured, sharing of ideas, comments or links • Not for in-depth, threaded, detailed conversations• What can you do with Twitter • Reminders • Updates, schedule changes • Reference to further informationTwitter
  10. 10. • File sharing • Dropbox• Web Office applications • Microsoft 365 • Google Docs• Web Conferencing • GoToMeeting • WebEx • SkypeIncreasing Productivity
  11. 11. • Purpose • Name recognition, visibility, presence • Relationship building • Spreading the news • Determine the influencers • Improving business processes• Benefits • Saving money on marketing • Reach large numbers of prospectsUsing Social Media
  12. 12. • To be successful • Significant investment in time • Human resources needed • Establish goals • Planning • Integration with other organizational activities • Identify target marketsInvestment
  13. 13. • DragonFly Model • Focus • Grab Attention • Engage • Take Action The Dragonfly Effect, Quick Effective Powerful Ways to Use Social Media to Drive Social Change A. Smith & J. Aaker http://www.dragonflyeffect.com/blog/model/DragonFly Model
  14. 14. • Community does not maintain itself• Skill in facilitating online discussion• Frequent monitoring and check-in• Content creation on a regular basis• Life cycle of a projectMaintain Presence
  15. 15. • What media are your prospects already using?• Demographic information about your audience • Quantcast.com • Alexa.com• Geographical information • Twitter users: http://search.twitter.com/advanced • LinkedIn users: www.linkedin.com/search • Facebook users: SearchMarketing 101 – Audience
  16. 16. • Professional appearance• Communicating values• Emotional appeal• Testimonials• 5 seconds to interest your readerMarketing 101 Continued
  17. 17. • Tell a story• Good content shares or solves, not sell • Think of content as a social object that can be taken, retold, and shared by others• The lines between marketing, public relations and member services are blurringContent
  18. 18. • Mindset to engage audience • Transparency • Sharing • Loosen control • Trust• Create a culture of organizingCulture
  19. 19. • DO • Use common sense • Update consistently • Show your personality • Type like you would write • Log on to your account and experiment• DON’T • “Rage” • Use excessive shorthands • Type all capital lettersDo’s and Don’ts
  20. 20. All Caps is Internet Yelling

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