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Raleigh Workshop: Google 101 For Nonprofits

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Raleigh/Non-Profit Workshop . Google for Nonprofits: Overview of free digital programs and tools for nonprofit organizations
Featuring: Mike Heslin (Google)

Published in: Technology, News & Politics
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Raleigh Workshop: Google 101 For Nonprofits

  1. 101 Tips and tools for nonprofits Mike Heslin U.S. Community Affairs February 19, 2009
  2. Why we’re here <ul><li>Google’s mission </li></ul><ul><li>Access </li></ul><ul><li>Commitment </li></ul><ul><li>Collaboration </li></ul>
  3. Agenda <ul><li>Philanthropy at Google </li></ul><ul><li>Google for Non-profits </li></ul><ul><ul><li>Increase awareness </li></ul></ul><ul><ul><li>Collaborate </li></ul></ul><ul><ul><li>Stay informed </li></ul></ul>
  4. Philanthropy
  5. Google.org <ul><li>RE<C </li></ul><ul><li>RechargeIT </li></ul><ul><li>Predict & Prevent </li></ul><ul><li>Inform & Empower </li></ul><ul><li>SMEs </li></ul>http://www.google.org Philanthropy at Google
  6. Employee Initiatives <ul><li>Gift matching </li></ul><ul><li>Self-powered commuters </li></ul><ul><li>20% projects </li></ul><ul><li>GoogleServe </li></ul>Philanthropy at Google
  7. Increase awareness
  8. Your message everywhere <ul><li>Get your brand and message out where users are </li></ul><ul><li>Bring back traffic and dollars to you </li></ul>Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness
  9. Google Grants <ul><li>Place your nonprofit ad next to Google search results </li></ul><ul><li>Extend your message to target audiences </li></ul><ul><li>Recruit members, donors, and subscribers </li></ul><ul><li>Track performance </li></ul>http://www.google.com/grants Increase awareness “ Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.” - AdoptADoctor.org
  10. Google Grants Application Increase awareness
  11. Increase contributions with Google Checkout <ul><li>Place a donate button on your website or YouTube channel </li></ul><ul><li>Free donation processing for Google Grants recipients </li></ul><ul><li>Make it easy for contributors to give again </li></ul>Increase awareness
  12. YouTube Grants <ul><li>Broadcast your cause </li></ul><ul><li>Create a custom YouTube channel </li></ul><ul><li>Recruit members, donors, and subscribers </li></ul>http://www.youtube.com/nonprofits Increase awareness
  13. Donate button
  14. Organize on the Ground: Google Maps Increase awareness
  15. Visualize your cause: Google Earth <ul><li>Create an immersive experience that showcases your work </li></ul><ul><li>Connect your message to its geographic context </li></ul><ul><li>Work with an incredible Outreach team dedicated to nonprofits </li></ul>http://www.google.com/earth/outreach Increase awareness
  16. Publish instantly <ul><li>Publish updates and commentary with minimal hassle </li></ul><ul><li>Exercise thought leadership and build community </li></ul><ul><li>Upload photos and embed video </li></ul>Increase awareness
  17. Stay in touch every day: Personalized Homepages <ul><li>Users put your interactive gadget on their personalized Google homepages </li></ul><ul><li>You interact with them every time they log on </li></ul>Increase awareness
  18. Drive traffic to your site One click from your site to iGoogle Many clicks from your gadget to your website Increase awareness
  19. Subscribed Links <ul><li>Subscribed Links are like Sponsored Links, except… </li></ul><ul><li>Users subscribe to your results </li></ul><ul><li>They turn to you as a trusted source for all of their searches </li></ul>Increase awareness
  20. Google Groups <ul><li>Discussion groups </li></ul><ul><li>Web pages </li></ul><ul><li>File upload </li></ul><ul><li>Mailing lists </li></ul><ul><li>E-mail newsletters </li></ul>Increase awareness Subscribe to our newsletter
  21. Did they get the message? Google Analytics <ul><li>Detailed metrics: </li></ul><ul><ul><li>Who’s coming to your site </li></ul></ul><ul><ul><li>How many </li></ul></ul><ul><ul><li>Where they’re from </li></ul></ul><ul><ul><li>What they spend time on </li></ul></ul><ul><ul><li>What languages they speak </li></ul></ul><ul><li>… and lots more </li></ul>Increase awareness
  22. In conclusion: Your message everywhere <ul><li>Get your brand and message out where users are </li></ul><ul><li>Bring back traffic and dollars to you </li></ul>Google Grants Google Checkout for Nonprofits YouTube Grants Google Maps + Earth Blogger iGoogle Subscribed Links Google Groups Analytics Increase awareness
  23. Collaborate
  24. Everyone on the same page <ul><li>Real-time collaboration </li></ul><ul><li>Any time, anywhere access </li></ul><ul><li>Customized for your brand and your domain </li></ul><ul><li>Added value and ROI </li></ul>Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate
  25. Google Apps for Nonprofits <ul><li>Software that enables collaboration </li></ul><ul><li>All documents, calendars, and e-mail stored online so everyone goes to one document </li></ul><ul><li>E-mail addresses can be maintained </li></ul><ul><li>24/7 phone support </li></ul>http://www.google.com/a/npo Collaborate
  26. Collaborating like it’s 1999: Pain and frustration Collaborate Rachel John Bob Sally Version 1.1 Version 1.2 Version 1.3 Version 1.4 Revision 1.0 John Bob Sally Version 2.1 Version 2.2 Version 2.3 Revision 2.0 ???
  27. Host your documents online Collaborate
  28. Real collaboration Gmail Make e-mail a usable information tool Talk Instant communication within and outside your org Calendar Personal, shared, and public calendars Documents Simple real-time document collaboration from anywhere More to come… Additional offerings in the future. Collaborate
  29. Gmail: Make sense of your e-mail Collaborate
  30. <ul><li>How does it work? </li></ul><ul><li>See shared and public calendar information all in one place, right alongside your schedule </li></ul><ul><li>Set up automatic event reminders, including mobile phone notifications, and instantly bring up anything on your calendar with the built-in search tool </li></ul>Google Calendar: Shared calendars made easy Collaborate
  31. <ul><li>How does it work? </li></ul><ul><li>Import your existing documents and spreadsheets or create new ones from scratch </li></ul><ul><li>Share and edit your documents and spreadsheets from anywhere online </li></ul><ul><li>Invite people to your documents and spreadsheets and make changes together at the same time </li></ul>Google Docs: One document in one place Collaborate
  32. Forms: Reach out to audiences large and small Collaborate 1. Create 3. Analyze 2. Distribute
  33. Moderator: Let the cream rise to the top <ul><li>Solicit questions or ideas on any topic </li></ul><ul><li>Participants vote “yes,” “no,” or “meh” on all posts </li></ul><ul><li>Posts ranked by popularity </li></ul>Collaborate http://moderator.appspot.com
  34. Administrator Console <ul><li>Manage user accounts and mailing lists </li></ul><ul><li>Choose which services your users can access </li></ul><ul><li>Customize your domain with logo and colors </li></ul><ul><li>Monitor usage of services by your user base </li></ul>Collaborate
  35. <ul><li>Case Study: Washington, DC </li></ul><ul><li>38,000 employees to Gmail and Apps </li></ul><ul><li>Voluntary migration among employees </li></ul><ul><li>Fall 2008 job fair </li></ul>Return On Investment Collaborate &quot;Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed ? It's a win-win for me.&quot; Vivek Kundra CTO, District of Columbia
  36. In conclusion: Everyone on the same page <ul><li>Real-time collaboration </li></ul><ul><li>Any time, anywhere access </li></ul><ul><li>Customized for your brand and your domain </li></ul><ul><li>Added value and ROI </li></ul>Google Apps for Nonprofits Gmail Calendar Documents Spreadsheets Presentations Forms Moderator Administrator Console Collaborate
  37. In conclusion: Everyone on the same page Collaborate [email_address]

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