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Digital Journalism
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
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Digital Journalism
- 1. Digital Journalism Steve Buttry University of Colorado October 19, 2012 #cudigital
- 2. Read more aboutit • stevebuttry.wordpress.com • slideshare.net/stevebuttry • @stevebuttry • stephenbuttry@gmail.com
- 3. Plan for theday 1. How a digital newsroom works 2. Digital news strategy 3. Working digital-first 4. Digital tools for today’s journalists 5. Social media tools & techniques 6. Launching your career in digital journalism
- 4.
- 5. What’s important? • What’s happening now? • Engagement & collaboration • Unique content (enterprise, analysis) • Measuring performance • Strong values • Experimentation w/ tools & techniques • Workflow: process & standards
- 6. What’s happening now? • Livestreaming • Liveblogging • Live chats • Alerts • Feed tweets into site
- 8. Engagement & collaboration •Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms
- 11. Engagement & collaboration •Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms • Network w/ community blogs
- 12. Unique content • Commoditycontent has little value (curation can add value) • Databases (answerbases) have greater shelf life • Lead conversation around enterprise • Do what you do best & link to the rest (Jeff Jarvis)
- 14. Measuring performance • Metricshave always mattered • Understand what metrics say & what they don’t • Seek multiple metrics • Learn from metrics, but they don’t override values • Recognize flukes & don’t overreact
- 16. Some values don’tchange “Seek truth & report it.” – SPJ Code of Ethics
- 17. Digital-first values • Accuracy • Watchdog role • Truth • First Amendment • Attribution • Timeliness & • Transparency reflection • Identification • Civility & respect • Fairness • Diversity • Community • Skepticism
- 18. Can we raisestandards? • Does he-said-she-said story really seek & report truth? • Is the “view from nowhere” honest? • Dan Gillmor suggests replacing “objectivity” w/ transparency, fairness, accuracy, thoroughness
- 19.
- 20. Clay Shirky: “Nothingwill work, but everything might.”
- 22. John Paton: “Youdon’t tinker or tweak a broken model. You start again anew.”
- 23. Digital First principles •Digital First & print last • Put the digital people in charge • Engage the community • Core competencies: Local content & local sales • If it’s not core: reduce it, stop it, sell it or outsource it
- 24. Foundation to buildon: • Strong brands • Local content • Local sales force • Journalistic integrity
- 25. Engagement = value • Computers & archives for community use • Open news meetings • Blog network • Classes • Digital audience 5x print • From loss to profit
- 26. What engagement is Communityengagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 27. What engagement isn’t •Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
- 28. What engagement is Communityengagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
- 29. Avenues of Engagement • Social media • Content submissions • Blogs • Interactive content • Crowdsourcing • Voting, contests • Breaking news • Comments • Stories • Schools, groups • Events • Feedback • Curation • Print • Aggregation • Face to face
- 33. Jim Brady: “There's nosilver bullet. There's just shrapnel.”
- 36. Mobile Opportunity • 44%of U.S. adults have smartphones • 18% of U.S. adults have tablets (up 50% from summer 2011 to early 2012) Source: State of the News Media 2012
- 37. Mobile-first strategy • Text alerts • Email • Applications (phones & tablets) • Social media (tweets, check-ins, tips) • Location-based news, info & commerce • Easy-to-use mobile websites • Device-flexible (not device-agnostic) • Games (phones, iPads great for games)
- 38. Personal content • Births • Divorce • Youth milestones • Jobs, pets, holidays, fo • School od, interests, health • Graduation • Illness • College life • Empty nesters • Military service • Retirement • Weddings • Reunions • Parenthood • Obituaries
- 40. Life stories • Commissionedobits (journalist tells life story, paid by family) • Obituary, website, booklet, video • Not just obits: weddings, retirements, anniversaries, mil estones
- 41.
- 43. N2 lessons forDigital First • Jobs to be done = opportunities • “Good enough” opens doors to new avenues of excellence • Potential markets exceed what you can imagine (or what research can project) • “Beware the sucking sound of the core”
- 44.
- 45. Thinking digital-first • Storyis, as Jeff Jarvis says, a process, not a product • It’s great to be first w/ story or the idea, but otherwise link • Community = collaborators • Lots of RTs or a prominent link are better than front-page story • How can you use new tools to do better stories?
- 46. Working digital-first • Createcontent for digital platforms (web, email, SMS, social, mobile) • Produce print & broadcast products from content on digital platforms • Live coverage of events • Breaking news coverage • Engage community
- 47. Court reporter • Live-tweetfrom courtroom (narrative, not a transcript) • Feed tweets into liveblog • Big development: Text news alert to editor • Write summary or analysis story for web & print
- 50. Why to liveblog • Immediacy • News value • Storytelling • Traffic • Community engagement, loyalty • Interactivity • Saving time
- 51. Liveblog formats • Update(time-stamp, reverse-chron) in blog or story template • Use CoverItLive • Use ScribbleLive • Live-tweet (on Twitter or feeding blog) • Video stream (w/liveblog) • Raw, edited or moderated
- 52. Tips, techniques • Short, frequent takes • Space isn’t an issue; engagement is • Liveblog becomes notebook • Consider links, polls, photos, audio, video • Promote live & replays • Tweet links to liveblog & replay • OK to step away for question, video, etc.
- 53. Liveblog & printstory • Liveblog is notebook: cut, paste & edit • Note when you know you’ve written good lead or passage for story • Does summary (w/ web plug) work for print? • Plug “complete coverage” in liveblog
- 54. Liveblogging issues • Accuracy(stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials • Multi-tasking • Learning curve
- 55. Court reporter, notrial • Traditional rounds: lawyers, judges, clerks, filings • Add #DigitalFirst rounds: monitor tweets, search Twitter, Facebook groups & pages • Tweet/alert/blog big filings • Video clips in interviews • Scan or download docs if not online
- 56. Beat reporter • Beatblog • Liveblog meetings, events • Tweet/alert/liveblog breaking news • Live chat on continuing stories • Data visualization • Curate community conversation
- 57. Beat reporter questions •How to crowdsource story? • What terms, hashtags should you search (routinely & for each story)? • Regular/special hashtags to use? • People to follow? New FB pages/groups? • Other social media to search (YouTube, Flickr, Foursquare, Google+ …)?
- 58. Visual journalist • Shoot first w/ smartphone & post • Shoot w/ camera for slideshow & print • Shoot video • Record ambient sound, interviews • If disaster, shoot some after shots for before/after
- 59. Digital Journalism Tools &Techniques Steve Buttry University of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
- 60. Text • Stories • Quizzes • Lists • Chats • Headlines • Tweets • Captions • FB updates • Liveblog • Text on video • Comments • Text in graphics • Polls • Links
- 61. Audio • Podcast • Audio clips • Audio w/ slides • Soundtrack on video • Google voice
- 62. Visuals • Photos • Maps • Slideshows • Instagram • Videos • Flickr • Animations • YouTube • Graphics • Facebook • Data visualizations • Pinterest • Screenshots • Twitter
- 63. Data • Think of answerbases, not databases • Data personalizes story for readers • Data gives lasting value to reporting • Caspio is plug & play database tool • DataViz & Visual.ly • Google Fusion maps • Google Docs & Forms
- 64. Factors in bloggingsuccess • Idea • Links • Format • Voice • Headline • Writing • Visuals • Conversation
- 65. Possible formats • Brief • Promotion • Video (w/ intro) • Chart/graph/map • Photo gallery • Q&A • List • Narrative • Review • Poll • News story • Curation
- 66. The blogging conversation •Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”) • Consider ending post w/ question • Stimulate/continue conversation in social media • Engage with comments
- 67. Keys to SEO •Relevance • Keywords in headline (what would you search for?) • Keywords in story (best in 1st paragraph) • Understand how people are searching • Relevant links
- 68.
- 70. Great for promotion,but also … • Great for reporting • Find story ideas • Crowdsource • Join the conversation (reply, retweet, ask questions) • FB algorithm change hurts news brands
- 71. • Many moreusers • Great for breaking • Much info private news • Tougher to search • Great real-time • Not as immediate search (less frequent • Engagement not as updates) intrusive • Engage, don’t • Hashtags help w/ intrude search, conversation
- 72. Personal vs. professionaluse • Separate accounts OK but not necessary • Always behave professionally, even on private accounts • Be personable on pro accounts • Presume future bosses will see all posts • Don’t bore pro audience
- 73. Options for journalists: •Use personal FB account, all or most public • Journalist page • Personal account, enable subscriptions (decide which updates are public)
- 74. • Connect w/sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing (ask on their pages as well as yours) • Look for people in the news • Ask for permission to use photos
- 75. Why use Twitter? • It can save you time • It extends your reach • It’s an engaging, conversational tool • It’s great for connecting with people who experience stories you write about
- 85.
- 86. Vetting tweeps, verifyinginfo • Check full Twitter stream, profile • Connect on phone, in person • Check location (not 100% reliable) • Others verifying? Clusters, not echos • Photos? • Other sources, other tweeps • Ask, “How do you know that?”
- 87. Say what youdon’t know
- 89. More on verification Craig Silverman tips: http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-s- detection-for-journalists/
- 90. Routine Twitter use • Follow people interested in your topic(replies, retweets, check followers) • Join topical conversation • Master Twitter search (advanced) • Find & promote topical #hashtags • Use Twitter routinely on your beat
- 91.
- 92.
- 93. • Growing swiftly • Users share (pin, re-pin) visual content • 80% of users are women • Heavy use for food, fashion, travel • Embeddable • How might you use?
- 94. • Effective curationof Sikh temple shooting • Obama answered questions • Search at searchreddit.com
- 96. • Do agencieson beat post photos? • Search for keywords, photos • Invite people to contribute photos on news stories • Connect w/ people posting photos • Seek permission (check conditions) • Give credit
- 97. • Do agencies,people on beat use? • Watch for public videos getting attention (will often see links, mentions on Twitter) • Embed in stories, blogs
- 98. • “Mayor” isgreat source about an org or venue (employee or customer) • See who has checked in for event or breaking news story • Tips might provide questions for stories • Break story w/ Foursquare “shout”
- 99. • Connect withsources • Find new sources through connections, groups • Discussions help find experts • Check updates, slides, travel • Search by location & keyword
- 100. • Important for search • Interview by video Hangouts • Find sources • Follow sources in Circles • Follow beat topics in Sparks
- 101.
- 102. Social fame isfleeting
- 103. Launching your career in digital journalism
- 105. Your job searchis a story • Research online. Thoroughly • Work your connections • Nail the face-to-face interview • Be resourceful • Try multiple approaches • Never say no for someone else
- 106. Build your digitalprofile • Google yourself. What do you find? • Google+ profile • LinkedIn profile • Twitter, Facebook Timeline (movie) • About.me, Intersect • Blog (when did you last post?) • Personal site (“about me” or portfolio)
- 107. Build your experience • Student publications • Internships • Blog • Social media • Freelancing (stringer or one-shot) • Part-time jobs • Professional convention coverage
- 108. Network • Connect digitally w/ people you admire • Especially on Twitter • #wjchat, #spjchat, #dfmchat, etc. • Follow up (Twitter, email, handwritten) • Comment on blogs • IRL
- 109. Expand your search “Everycompany is a media company now.” -- Jay Rosen
- 110. Show, don’t tell •Hyperlink résumé (but make sure it reads well w/o links) • Don’t send hard copy by U.S. mail unless asked • Video as part of résumé (you, Xtranormal, Search Stories, FB Timeline) • Pitch through social media • Use new tools
- 111. Do your reporting •What does the job require? • Who does similar work? What are their strengths? What are yours? • What strengths should you highlight? • What are you doing to address weaknesses? • Research people you interview with
- 112. Little things arebig things • Customize your résumé • Spell the prospective boss’s name right • Take initiative (can you schedule your own interview?) • Include Twitter username on résumé
- 113. Interviews count, too • Prepare thoroughly • Listen effectively • Answer honestly • Ask tough questions • Don’t fake: “I don’t know” beats BS • Follow up
- 114. Follow up • Thankinterviewer(s): email, card, tweet • Elaborate on answers (send link to story you mentioned, etc.) • Send link(s) to notable new work • Send links (not just yours) they might like • Persistence is a job skill • Don’t overdo it
- 115. Read more • @stevebuttry •#cudigital • stevebuttry.wordpress.com (“career advice” category) • Check links in today’s blog post • slideshare.net/stevebuttry • stephenbuttry@gmail.com
- 117. In job-hunting … Don’tlet obstacles become excuses
Editor's Notes
- #80 We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
- #85 We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.