Social Tools You May Not Have Heard Of
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The document summarizes several social media tools that may not be widely known, including specialized social networks focused on certain industries or expertise like HASTAC and AngelList. It also discusses emerging features on larger networks like Google+ pages and ripples, as well as tools for analyzing information on Twitter. The future of social media is discussed, with predictions that social elements will be increasingly incorporated into other tools and specialized networks will continue growing.
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Social Tools You May Not Have Heard Of
- 1. SOCIAL ON THE EDGE Scott Brown, Owner The Best Social Tools Social Information Group You May Not Have November 15, 2011 Heard Of SLA - ClickU CC BY 3.0 1 © 2011 Social Information Group
- 2. Google + : What up with that? I lied to you Specialized social networks Expertise and information Miscellaneous Twitter tools and a hack Apps The future AGENDA 2 © 2011 Social Information Group 2
- 3. GOOGLE + 3 © fotolia WHAT UP WITH THAT?? © 2011 Social Information Group 3
- 4. Google + Pages 4 © 2011 Social Information Group 4
- 5. Google + Pages 5 © 2011 Social Information Group 5
- 6. Google + Pages 6 © 2011 Social Information Group 6
- 7. Google + Ripples 7 © 2011 Social Information Group 7
- 8. Google + Sparks 8 © 2011 Social Information Group 8
- 9. Google + Sparks 9 © 2011 Social Information Group 9
- 10. I LIED TO YOU 10 © 2011 Social Information Group 10 © fotolia
- 11. I LIED TO YOU I am going to cover some “known” tools 11 © 2011 Social Information Group 11 © fotolia
- 12. YouTube – “Haul” videos 12 © 2011 Social Information Group 12
- 13. Slideshare 13 © 2011 Social Information Group 13
- 14. Flickr – Groups and People 14 © 2011 Social Information Group 14
- 15. Flickr – Groups and People 15 © 2011 Social Information Group 15
- 16. Flickr – Groups and People 16 © 2011 Social Information Group 16
- 17. Flickr – Groups and People 17 © 2011 Social Information Group 17
- 18. DEMO 18 © 2011 Social Information Group 18
- 19. SPECIALIZED SOCIAL NETWORKS 19 © 2011 Social Information Group 19 © fotolia
- 20. MEETUP What’s going on around me – or in my locations of interest? Where can I find – and actually meet and talk with – experts? 20 © 2011 Social Information Group 20
- 21. MEETUP Ability to search by topic and/or location Use tags to find additional Meetup groups Even if no events are coming up, you can still see the people associated with that Meetup 21 © 2011 Social Information Group 21
- 22. Meetup 22 © 2011 Social Information Group 22
- 23. HASTAC 23 © 2011 Social Information Group 23
- 24. HASTAC 24 © 2011 Social Information Group 24
- 25. AngelList 25 © 2011 Social Information Group 25
- 26. AngelList 26 © 2011 Social Information Group 26
- 27. CapLinked 27 © 2011 Social Information Group 27
- 28. CapLinked 28 © 2011 Social Information Group 28
- 29. EXPERTISE AND INFORMATION 29 © 2011 Social Information Group 29 © fotolia
- 30. QUORA • Questions and answers • Manage and organize topics • Find experts • Promote your expertise Kindle for iPad/iPhone 30 © 2011 Social Information Group 30
- 31. Quora 31 © 2011 Social Information Group 31
- 32. Quora Quora 32 © 2011 Social Information Group 32
- 33. Quora Quora 33 © 2011 Social Information Group 33
- 34. • Similar to Quora • Agree with answers JIG • Questions actually closed! Kindle for iPad/iPhone 34 © 2011 Social Information Group 34
- 35. Jig 35 © 2011 Social Information Group 35
- 36. JOURNALISTED • • Journalists and reporters UK focus • Search journalists or articles • Source of topic expertise 36 © 2011 Social Information Group 36
- 37. DEMO 37 © 2011 Social Information Group 37
- 38. MISCELLANEOUS Jim – posterous.com 38 © 2011 Social Information Group 38
- 39. GLASSDOOR • Company reviews • What’s it like to interview with a company? • Was the interviewee hired? • Salary Kindle for iPad/iPhone 39 © 2011 Social Information Group 39
- 40. • Searches blogs, Twitter, ICEROCKET Facebook, images • Compare up to five searches over time (up to 3 months) Kindle for iPad/iPhone 40 © 2011 Social Information Group 40
- 41. WORDLE • Text analysis that looks great • Find trends and common themes Kindle for iPad/iPhone 41 © 2011 Social Information Group 41
- 42. WORDLE 42 © 2011 Social Information Group 42
- 43. SCOOP.IT • Search via Google Advanced Search • Find top stories, specific topic groupings • Could do something similar with paper.li 43 © 2011 Social Information Group 43
- 44. TWITTER 44 © 2011 Social Information Group 44
- 45. TWITTER Twitter “activity” – new feature 45 © 2011 Social Information Group 45
- 46. TWITTER Directories To find key industry and topic feeds • Twellow: http://www.twellow.com • Wefollow: http://www.wefollow.com • Listorious: http://www.listorious.com 46 © 2011 Social Information Group 46
- 47. TWITTER RSS hack: Create a Twitter hashtag RSS feed: http://search.twitter.com/search.atom?q= %23hashtag Replace hashtag with the hashtag you want 47 © 2011 Social Information Group 47
- 48. HASHTAGS A few sources: • • Twubs Hashtags.org • Tagalus • Tagdef Alternatively: Google search for topic + hashtag Example: medical conference hashtag 48 © 2011 Social Information Group 48
- 49. • Twitter “groups” TWIBES • Ability to read and respond to the entire group 49 © 2011 Social Information Group 49
- 50. TWITTER Analysis tools WhatTheTrend – Trends by country Trendsmap – Where are the tweets happening? Tweet Topic Explorer – key words in any Twitter stream Twtrland – Top followers, content of tweets TweetReach – showing influence, top contributors Twazzup – great for specific, real-time updates 50 © 2011 Social Information Group 50
- 51. 51 © 2011 Social Information Group 51
- 52. DEMO 52 © 2011 Social Information Group 52
- 53. © fotolia APPS 53 © 2011 Social Information Group 53
- 54. Layar APPS 54 © 2011 Social Information Group 54
- 55. Layar APPS 55 © 2011 Social Information Group 55
- 56. Layar APPS 56 © 2011 Social Information Group 56
- 57. THE FUTURE 57 © 2011 Social Information Group unprofound - Jim 57
- 58. THE FUTURE The “already” Future • Social product development – Quirky, Adobe Labs Ideas • Elements of gaming, competition in crowdsourcing - Kaggle • Proprietary products incorporating information available in LinkedIn, Twitter, etc. – Spokeo, InsideView • Increasing incorporation of social elements in vendor tools 58 © 2011 Social Information Group 58
- 59. THE FUTURE The “already” Future • The growing implementation of the idea of social capital – as evidenced by HASTAC, “influencers” in LinkedIn • More ownership of content – WhoSay.com, Diaspora • Specialized social networks – CapLinked, AngelList • Social networks as an information platform – First Street 59 © 2011 Social Information Group 59
- 60. DIASPORA 60 © 2011 Social Information Group 60
- 61. Kaggle 61 © 2011 Social Information Group 61
- 62. First Street http://firststreet.cqpress.com/content/video.aspx 62 © 2011 Social Information Group 62
- 63. First Street http://firststreet.cqpress.com/content/video.aspx 63 © 2011 Social Information Group 63
- 64. THE FUTURE Will social tools change? Yes Will the dynamics change? Yes, but also stay the same Will Facebook or Google + be around in 1 – 2 years? No one knows. 64 © 2011 Social Information Group 64
- 65. THANKS Scott Brown Social Information Group Email: scott@socialinformationgroup.com Twitter: @scbrown5 and @socialinfo Skype: scbrown5 LinkedIn: http://www.linkedin.com/in/scottrbrown http://www.socialinformationgroup.com 65 © 2011 Social Information Group 65
- 66. • SOURCES • Google + : http://plus.google.com Slideshare: http://slideshare.net • Meetup: http://meetup.com • HASTAC: http://hastac.org • AngelList: http://angel.co • CapLinked: http://caplinked.com • Quora: http://quora.com • Jig: http://jig.com • Journalisted: http://journalisted.com • GlassDoor: http://glassdoor.com • 66 IceRocket: http://icerocket.com © 2011 Social Information Group 66
- 67. • SOURCES • Wordle: http://wordle.net ScoopIt: http://scoop.it • Twellow: http://twellow.com • WeFollow: http://wefollow.com • Listorious: http://listorious.com • Twubs: http://twubs.com • Hashtags.org: http://hashtags.org • Tagalus: http://tagal.us • Tagdef: http://tagdef.com • Twibes: http://twibes.com • 67 WhatTheTrend: http://whatthetrend.com © 2011 Social Information Group 67
- 68. • TrendsMap: http://trendsmap.com SOURCES • Tweet Topic Explorer: http://tweettopicexplorer.neoformix.com • Twtrland: http://twtrland.com • TweetReach: http://tweetreach.com • Twazzup: http://twazzup.com • Layar: http://layar.com • Quirky: http://quirky.com • Adobe Labs Ideas: http://ideas.adobe.com • Diaspora: http://joindiaspora.com • Kaggle: http://kaggle.com • WhoSay: http://whosay.com 68 © 2011 Social Information Group 68
- 69. READING • Google + social network lets firms have their own pages: http://www.bbc.co.uk/news/technology-15625577 • With Facebook in crosshairs, Google + opens for businesss: http://adage.com/article/digital/google-open-business/230862/ • Google Plus pages for libraries: http://joemurphylibraryfuture.com/google-pages-for-libraries • Hacking an RSS feed for Twitter hashtags: http://chronicle.com/blogs/profhacker/hacking-an-rss-feed-for- twitter-hashtags/35895 • The verticalization of professional networks begins: Is it a threat to LinkedIn? http://www.businessinsider.com/the-verticalization-of- professional-networks-begins-is-it-a-threat-to-linkedin-2011-11 • First Street gives Washington insiders their own social network: 69 http://www.fastcompany.com/magazine/160/first-street © 2011 Social Information Group 69