B2B Social Media Palette

Social Media: B2B What are your tools and channels?

Owned Intra www. Extra

Owned Your serious Intra www. business face. Extra

One Way &Static Owned Intra PRINT www. MAIL Extra YAWN

One Way &Static Owned PRINT You say. Intra www. MAIL You write. Extra YAWN You print. You mail.

One Way &Static Magazine Owned Intra PRINT Brochure News- www. MAIL letter Extra YAWN Industry Speciﬁc

Shared Content One Way &Static Magazine Owned VIDEO Intra PRINT Brochure News- www. MAIL letter PICS Extra YAWN PDF Industry Speciﬁc

Shared Content One Way &Static You Magazine Owned VIDEO share. Intra PRINT Brochure www. MAIL News- letter PICS People Extra YAWN use. PDF People Industry Speciﬁc .

Shared Content One Way &Static Magazine Owned VIDEO Intra PRINT Brochure News- www. MAIL letter PICS Extra YAWN PDF Industry Speciﬁc

Shared Live! Content One Way &Static Magazine Owned VIDEO Intra PRINT Brochure BLAH BLAH News- www. MAIL letter PICS BLOGS Extra YAWN PDF Industry Speciﬁc

Shared Live! Content One Way &Static Magazine Owned You said, she VIDEO Intra PRINT Brochure said, he said, BLAH BLAH and then you News- www. MAIL letter PICS all laughed! BLOGS Extra YAWN PDF Industry Speciﬁc

Shared Live! Content One Way &Static Industry Speciﬁc Magazine Owned VIDEO Intra PRINT Brochure BLAH BLAH News- www. MAIL letter PICS BLOGS Extra YAWN PDF Custom Industry Speciﬁc

How to master your palette?

Owned Audit. Is your content sending the right Intra message? Is it up to date? Can you find it with Google? www. Let People Share. Extra Does your site have these buttons? And this?

One Way &Static Magazine PRINT Brochure News- MAIL letter YAWN Industry Speciﬁc

One Way &Static Magazine PRINT Brochure News- Basics. MAIL letter See that all the important stuff here is correct and linking to you. YAWN Industry Speciﬁc

One Way &Static Magazine PRINT Brochure News- Basics. MAIL letter See that all the important stuff here is correct and linking to you. YAWN Right info? Industry Are all your employees here? Speciﬁc Are all your feeds linked here?

Old is still good. Printed material has a good One Way push effect and the &Static magazine content can Magazine easily be transformed into many social media formats. PRINT Brochure News- Basics. MAIL letter See that all the important stuff here is correct and linking to you. YAWN Right info? Industry Are all your employees here? Speciﬁc Are all your feeds linked here?

Shared Content VIDEO PICS PDF

Shared Content Select and use. Don't use them all. PickVIDEO the ones that suit your needs and the ones your audience is most familiar with. PICS PDF

Shared Content Select and use. Don't use them all. PickVIDEO the ones that suit your needs and the ones your audience is most familiar with. PICS Create and share. Re-package all your PDFs content to suit selected services.

Live! Industry Speciﬁc BLAH BLAH BLOGS Custom

Live! Industry Speciﬁc This is not a must. But it really helps getting BLAH BLAH your message through. Ask first. BLOGS What mediums are your audience using? Go with those. All aboard! Custom Train your staff to be social media savvy.

Shared Live! could Content This One Way be your &Static palette. Magazine Owned Intra News- www. letter

Shared Live! Content One Way &Static Magazine Owned Intra News- www. letter Now link them all together!

Shared Live! Content One Way &Static Magazine Owned Intra News- Celebrate www. letter your content. Now link them all together!

Shared Live! Content One Way &Static Magazine Owned Ask people to join Intra the discussion. News- Celebrate www. letter your content. Now link them all together!

Shared Live! Content One Way &Static Magazine Owned Ask people to join Intra the discussion. News- Celebrate www. Link, link, link. letter your content. Link, link, link. Now link them all together!

Shared Live! Content One Way &Static Remember to show it all Magazine Owned here aswell. Ask people to join Intra the discussion. News- Celebrate www. Link, link, link. letter your content. Link, link, link. Now link them all together!

Shared Live! Content One Way &Static Owned

Shared Live! Content One Way &Static Owned www.

Shared Live! Content One Way &Static Magazine Owned Brochure

Shared Live! Content One Way &Static Owned

Shared Live! Content One Way &Static Magazine Owned Brochure www.

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B2B Social Media Palette

by Miikka Leinonen on Nov 02, 2010

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B2B Social Media Palette — Presentation Transcript