WHAT CAN YOU FREE UP?
Free 1 What intangible can you extract from a material element? What intangible can you bundle it with to make it more immaterial? With what intangible can you replace a material element? A B C 1
3WHAT CAN YOU MAKE TANGIBLE?
Flow 3 Which immaterial elements would you like to make more concrete? Where are immaterial elements flowing to at the moment? Can this flow be channeled? If an immaterial element were concrete, what would it be? A B C
5 CAN YOU PLAY WITH
OTHERS? Ecosystem 5 Isyourecosystem openortightlycontrolled? Doyouplaytheroleof hostorepiphyte?
An open role is optimal
for creating immaterial value. It brings reach and scale. It’s relevant for services that aim for large user or customer bases. Ecosystem 5 OPEN OPENDO YOU WANT TO OPEN UP THE SERVICE TO CUSTOMERS, SO THEY FEEL THEY OWN IT?
Ecosystem 5 Theoretically, it’s easier
to create financial results with this type of service, as provision can be controlled. CONTROLLED CONTROLLED DO YOU WANT THE SERVICE TO REMAIN CONTROLLED, SO IT RESEMBLES A MATERIAL PRODUCT?
Ecosystem 5 Your service reaches
a large user base, but has an operating environment that’s more difficult to control. EPIPHYTE DO YOU WANT YOUR SERVICE TO BE A PART OF OTHER SERVICES?
Ecosystem 5 As a host,
your service can develop rapidly as all of the epiphytes it contains develop. HOST DO YOU WANT TO MAKE OTHERS PART OF YOUR SERVICE?