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5 Step Guide to Digitalization

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What is digitalization? And what makes digitalization such a powerful force?

Published in: Technology

5 Step Guide to Digitalization

  1. Melt Fromthevisual strategybook step M i i k k a L e i n o n e n ’ s 5 #melt guideto Digitalization
  2. What is digitalization? LET’S TAKE A SHORT VISUALIZED TOUR USING THE MELT FRAMEWORK
  3. Thisis thematerial world e.g. objects and actions
  4. e.g. emotions, competences and knowledge Thisis theimmaterial world
  5. Technology hascreated newwaysfor themto melt
  6. Servitization Sharing economy Social media meltInternet This‘melt’has manynames: Data networks IndustrialInternet Home automation AI Internet of things Collaborative economy
  7. elementshave featuresfrom bothmaterial andimmaterial worlds. Inmelt,
  8. DIGITALIZATION Aprocessof convertingmaterial actionsandobjects intointangible elementswith theaidofcomputers. DEFINITION
  9. Whatmakes digitalization SUCH A POWERFUL FORCE?
  10. Asmaterial elementsare freedup…
  11. Asmaterial elementsare freedup thisshapes theremaining materialworld.
  12. Acompanydevelopsa
 digitalservicetoreplace
 aphysicalproduct. Newintangibleoffering
 createsanewearningslogic. Thisforcescompetitorstochange theirbusinessmodelsaccordingly. EXAMPLE
  13. Digitalization alsoamplifies theimmaterial world. Itcreatesnewwaysfor immaterialelementstobecome shareable.Thisamplifies knowledgeandcompetences.
  14. Digitalization guideto 5Step
  15. WHAT CAN YOU FREE UP? Free 1 What intangible can you extract from a material element? What intangible can you bundle it with to make it more immaterial? With what 
 intangible can you replace a material element? A B C 1
  16. WHAT CAN YOU FREE UP? Free 1 1EXAMPLE: 
 Personal data, data, data, data…
  17. HOW DO YOU WANT TO SHAPE THE MATERIAL WORLD? Shape 2 2 CREATE NEW ELIMINATE OLD INCREASE DECREASE
  18. HOW DO YOU WANT TO SHAPE THE MATERIAL WORLD? Shape 2 2EXAMPLE: 
 Industrial internet.
  19. 3WHAT CAN YOU MAKE TANGIBLE? Flow 3 Which immaterial elements would you like to make more concrete? Where are immaterial elements flowing to at the moment? Can this flow be channeled? If an immaterial element were concrete, what would it be? A B C
  20. 3WHAT CAN YOU MAKE TANGIBLE? Flow 3 EXAMPLE: 
 Expressing emotions through social media.
  21. 4HOW WILL YOU AMPLIFY THE IMMATERIAL WORLD? Amplify 4 Map out how you already amplify the immaterial world? Think about what you’d like the immaterial world to generate? A B
  22. 4HOW WILL YOU AMPLIFY THE IMMATERIAL WORLD? Amplify 4 EXAMPLE: Knowledge sharing.
  23. 5 CAN YOU PLAY WITH OTHERS? Ecosystem 5 Isyourecosystem
 openortightlycontrolled? Doyouplaytheroleof
 hostorepiphyte?
  24. An open role is optimal for creating immaterial value. It brings reach and scale. It’s relevant for services that aim for large user or customer bases. Ecosystem 5 OPEN OPENDO YOU WANT TO OPEN UP THE SERVICE TO CUSTOMERS, SO THEY FEEL THEY OWN IT?
  25. Ecosystem 5 Theoretically, it’s easier to create financial results with this type of service, as provision can be controlled. CONTROLLED CONTROLLED DO YOU WANT THE SERVICE TO REMAIN CONTROLLED, SO IT RESEMBLES A MATERIAL PRODUCT?
  26. Ecosystem 5 Your service reaches a large user base, but has an operating environment that’s more difficult to control. EPIPHYTE DO YOU WANT YOUR SERVICE TO BE 
 A PART OF OTHER SERVICES?
  27. Ecosystem 5 As a host, your service can develop rapidly as all of the epiphytes it contains develop. HOST DO YOU WANT TO MAKE OTHERS PART OF YOUR SERVICE?
  28. Ecosystem 5 STAND-ALONE WELL… THERE ARE VIRTUALLY NO MORE 
 STAND-ALONE MELTING PROCESSES. SO FORGET THIS OPTION. YOU ARE A HOST OR AN EPIPHYTE OR BOTH.
  29. Ecosystem 5 Youcanhave numerous ecosystemroles simultaneously.
  30. 1 2 3 4 5 Sothisishow digitalization works: Technologyhelpsyoutofreeup
 elementsandshapethematerialworld.
 Atthesametimedigitalizationamplifies andflowsimmaterialelements.
 Choosingtherightecosystemrole
 iscrucialforyoursuccess.
  31. FLOW FREE AMPLIFY SHAPE ECOSYSTEM ROLES
  32. WWW.MIIKKALEINONEN.COM Youarenowfamiliar withdigitalization. Buy Now! Formoreinformationgoto… Youmaycopy,modifyandusetheseideasasyouwish. Photo copyrights: Franck Boston/Shutterstock, Pakhnyushchy/Shutterstock, LilKar/Shutterstock

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