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Social Signals: Cultivating Connection
We are not
in Kansas anymore.
“If our community thinks we should die,
then we probably should.”
Whatʼs happening here?
User Generated Context
1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
         2a. ??????????
1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
1. Create products
2. Push them via distribution &
mass marketing
3. Profit!!!
          2a. Brand
1. Co-create products & services
2. Release them into the network
3. Profit!!!
1. Co-create products & services
2. Release them into the network
3. Profit!!!
1. Co-create products & services
2. Release them into the network
3. Profit!!!

          2a. ??????????
1. Co-create products & services
2. Release them into the network
3. Profit!!!
1. Co-create products & services
2. Release them into the network
3. Profit!!!

    2a. Reading Social Signals
“We learned that in the social environment we
had to talk to people first
before trying to sell anything.”
Itʼs not about the tools.
Increase surface area
Design for social objects
 Create social objects
Build the mothership
Listen. Learn.
Other Peopleʼs Audience
Go faster. & faster.
Thanks to:
http://www.flickr.com/photos/splorp/35450161/
http://www.flickr.com/photos/dramaqueennorma/273371415/
http://fetching.net
brianoberkirch.com

photo by Lane Hartwell

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Social Signals, November 08