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Where is serendipity?

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Does your innovation culture create diagonal serendipity lines? How to create serendipity?

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Where is serendipity?

  1. 1. Whereis serendipity? “Doesyourinnovation culturecreatediagonal serendipitylines?” Miikka Leinonen’s #melt M i i k k a L e i n o n e n
  2. 2. Ifyouarenotfamiliar withthemelttheory firsttakealookat thispresentation melt TheTheory
  3. 3. Whereis serendipity? “Doesyourinnovation culturecreatediagonal serendipitylines?”
  4. 4. Distinctinnovationmethods. 2 Oneaimingforpredetermined results,theotherforserendipity.
  5. 5. MATERIALLY ALIGNED INNOVATION 2 IMMATERIALLY ALIGNED INNOVATION 1
  6. 6. 1 A company focused on the material world aims to define the end result as accurately as possible. 1 Product under development Operating models of this type are typical, for example, in the pharmaceutical industry.
  7. 7. 1 2 The company seeks immaterial elements it thinks will lead to 
 the desired result. Competence, talent… 2
  8. 8. 3 1 2 Development work of the material world is usually expensive. The company aims to use resources efficiently to achieve the desired outcome. 3
  9. 9. MATERIALLY ALIGNED INNOVATION 2 IMMATERIALLY ALIGNED INNOVATION 1
  10. 10. 1Intangible services can be developed faster and more cost-efficiently. 
 The company decides to focus on those. 1 This is a typical operating model for todays startups.
  11. 11. Now that it’s financially possible for the company to have vaguer goals it can make use of immaterial elements in a broader way. 2 2 11 1
  12. 12. 2 2 11 1 It can activate and allow different elements to converge. Now that it’s financially possible for the company to have vaguer goals it can make use of immaterial elements in a broader way.
  13. 13. 3 Diagonal serendipity 
 lines are created when companies don’t strive to outline elements according to the material world, but instead approve elements that are far enough apart on a horizontal plane. 3Area of serendipity Area of serendipity
  14. 14. If the immaterial world determines the paradigms of a company’s innovation process, the impact on the material world is difficult to anticipate. Area of serendipity Area of serendipity 4 4 4
  15. 15. MATERIALLY ALIGNED INNOVATION IMMATERIALLY ALIGNED INNOVATION
  16. 16. Althoughthesetwoinnovationmethodscanbelinkedtothesame company,usuallystructuresadoptedfortheneedsofdeepmaterial innovationpreventcompaniesfrommovinghorizontally.
  17. 17. Tipsonfindingyour
 diagonalserendipitylines. A B C D
  18. 18. Migrateawayfrom thematerialworld. A B C D Movefromproductsto services.Orbundleproducts togetherwithservices.
  19. 19. Finddiverse immaterialelements. A B C D Lookforpeoplewithdifferent backgrounds,talentand motivators.Don’tforgetyour externalimmaterialpool!
  20. 20. Lettheelements melttogether. A B C D Createanopenenvironment forideastomeltand
 amplifyeachother.
  21. 21. Expecttoreceive theunexpected. A B C D Bepreparedtomovefastto catchthesurprisingfruitsof theimmaterialamplification.
  22. 22. Howtocreatetheoptimum circumstancesforserendipity?
  23. 23. Diagonalserendipity
 linesarecreatedwhen companiesstriveto utilizebothimmaterial andmaterialelements thatarefaraparton
 ahorizontalplane.
  24. 24. WWW.MIIKKALEINONEN.COM Youarenowfamiliarwith diagonalserendipitylines. Buy Now! Formoreinformationgoto… Youmaycopy,modifyandusetheseideasasyouwish.

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