Does your innovation culture create diagonal serendipity lines? How to create serendipity?

1. Whereis
serendipity?
“Doesyourinnovation
culturecreatediagonal
serendipitylines?”
Miikka Leinonen’s
#melt
M i i k k a L e i n o n e n

2. Ifyouarenotfamiliar
withthemelttheory
firsttakealookat
thispresentation
melt
TheTheory

3. Whereis
serendipity?
“Doesyourinnovation
culturecreatediagonal
serendipitylines?”

4. Distinctinnovationmethods.
2
Oneaimingforpredetermined
results,theotherforserendipity.

5. MATERIALLY
ALIGNED
INNOVATION
2
IMMATERIALLY
ALIGNED
INNOVATION
1

6. 1
A company focused on the
material world aims to
define the end result as
accurately as possible.
1
Product under
development
Operating models of this
type are typical,
for example, in the
pharmaceutical industry.

7. 1
2
The company seeks
immaterial elements it
thinks will lead to
the desired result.
Competence,
talent…
2

8. 3
1
2
Development work of the
material world is usually
expensive. The company
aims to use resources
efficiently to achieve the
desired outcome.
3

9. MATERIALLY
ALIGNED
INNOVATION
2
IMMATERIALLY
ALIGNED
INNOVATION
1

10. 1Intangible services can be
developed faster and more
cost-efficiently.
The company decides to
focus on those.
1
This is a typical
operating model for
todays startups.

11. Now that it’s financially
possible for the company to
have vaguer goals it can
make use of immaterial
elements in a broader way.
2
2
11 1

12. 2
2
11 1
It can activate and allow
different elements to
converge.
Now that it’s financially
possible for the company to
have vaguer goals it can
make use of immaterial
elements in a broader way.

13. 3
Diagonal serendipity
lines are created when
companies don’t strive to
outline elements according
to the material world, but
instead approve elements
that are far enough apart
on a horizontal plane.
3Area of
serendipity
Area of
serendipity

14. If the immaterial world
determines the paradigms
of a company’s innovation
process, the impact on the
material world is difficult to
anticipate.
Area of
serendipity
Area of
serendipity
4
4
4

15. MATERIALLY
ALIGNED
INNOVATION
IMMATERIALLY
ALIGNED
INNOVATION

16. Althoughthesetwoinnovationmethodscanbelinkedtothesame
company,usuallystructuresadoptedfortheneedsofdeepmaterial
innovationpreventcompaniesfrommovinghorizontally.

17. Tipsonfindingyour
diagonalserendipitylines.
A B C D

18. Migrateawayfrom
thematerialworld.
A B C D
Movefromproductsto
services.Orbundleproducts
togetherwithservices.

19. Finddiverse
immaterialelements.
A B C D
Lookforpeoplewithdifferent
backgrounds,talentand
motivators.Don’tforgetyour
externalimmaterialpool!

20. Lettheelements
melttogether.
A B C D
Createanopenenvironment
forideastomeltand
amplifyeachother.

21. Expecttoreceive
theunexpected.
A B C D
Bepreparedtomovefastto
catchthesurprisingfruitsof
theimmaterialamplification.

22. Howtocreatetheoptimum
circumstancesforserendipity?

23. Diagonalserendipity
linesarecreatedwhen
companiesstriveto
utilizebothimmaterial
andmaterialelements
thatarefaraparton
ahorizontalplane.

24. WWW.MIIKKALEINONEN.COM
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diagonalserendipitylines.
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