SlideShare a Scribd company logo
1 of 40
Download to read offline
Presented/Narrated by: AJ Gerritson “ How to Build a Social Media Strategy…  And Why!”
Who Is Our Presenter? AJ Gerritson Founding Partner of 451 Marketing Frequent Speaker (Regionally and  Nationally) 12+ Years of Interactive Marketing,  Digital PR, and Traditional Comm.
7% Who Is 451 Marketing? Founded in February, 2004  Located on School Street in Boston A collaboration of 20 industry veterans committed to being best-of-breed social media, public relations, and creative specialists Clients include Allstate, Westin Hotels, Commonwealth of Massachusetts.  Recently launched the MassItsAllHere.com website for the Commonwealth of Massachusetts.
I never learned how to Tweet.
 
Coca-Cola has 3.6 million fans on their Facebook Fan page.
Major corporations are using the tools to stay in touch with their vocal customers. Social Networking Collaborative Tools YouTube, Flicker Blogs
300,000,000 users  (that’s 300 million!) 10 million “fans” sign up to commercial  “brand pages” every day.
Perez Hilton a.k.a. Mario Lavanderia 2004 Launched a celebrity gossip website Average 24 - 45 posts per day Earns $111,000 per month in ad sales alone.
Heather Armstrong Forbes Magazine - “Most Influential Women in Media” 2009 Made famous for her website www.dooce.com National Advertisers
New research found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.  Source - Wetpaint & Altimeter Group
 
GOAL: Employee Retention and Recruitment TACTICS: Microblogs, Wikis, Podcasts HELPED TO: Extend Communications, Deliver Trainings Globally, Employee Engagement, Perform Jobs More Effectively
GOAL:  Develop Customer Service-Centered Brand TACTICS: Twitter HELPED TO: Deliver Swift Customer Service, Engage Customers, Humanize Brand
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How Long is Your Content Effective? 3, 6, 9 months? 1 minute, 1 day, 1 week?
Resources needed to run a campaign effectively Reputation  Management Content  Research Technologist Content Development Strategist Day to Day Management Practitioner of Social Media Coordination Of all corporate activities Measurement Design  Skills
Reasons for Failure ,[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object]
 
[object Object],When It Does Work
Dell can directly track $3 million in sales from using Twitter.
Building a Social Media Strategy
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Establish a protocol 1. What information do we want to keep private? 2. What kinds of information would we benefit from making public? 3. What personal social media use is appropriate? Inappropriate? 4. How will we measure which rules are helpful and which are not? 5. Who are our quality followers? How can we continually engage them? 6. How can we consistently send our messages? 7. Should we have a set of rules for proactive social media use? Reactive social media use? 8. How do we respond to positive engagement versus negative engagement?
Step 7 – Execute Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Execution •  Developed Strategy  •  Optimized Website •  SEO/PR •  Created Social Communities (3 Blogs, 8 Twitter Feeds, 7 LinkedIn Groups) •  Trained Staff (Utilize Tools) •  Launched “Recruiting 2.0”
Results •  65% Increase in monthly traffic from Google  •  Pre-campaign 3,486 monthly visitors, last month 15,910 •  LinkedIn Groups have become a tremendous applicant and lead source •  Over 100k PR impressions •  USP “Recruiting 2.0”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd  Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson   @ajgerritson

More Related Content

What's hot

What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingSW SOFTTECH
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Kemal Brown
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
Social media marketing proposal
Social media marketing  proposalSocial media marketing  proposal
Social media marketing proposalKomal Sonawale
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television
 
Social media strategy
Social media strategySocial media strategy
Social media strategyOmar Mostafa
 
Social Media Management
Social Media ManagementSocial Media Management
Social Media ManagementPress Monitor
 
Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Grape5
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan Vanessa Baires
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 

What's hot (20)

Social media strategy
 Social media strategy  Social media strategy
Social media strategy
 
social media strategy
  social media  strategy  social media  strategy
social media strategy
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media Marketing
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media marketing proposal
Social media marketing  proposalSocial media marketing  proposal
Social media marketing proposal
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Management
Social Media ManagementSocial Media Management
Social Media Management
 
Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5
 
Starbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika GarciaStarbucks Social Media Strategy Plan by Mika Garcia
Starbucks Social Media Strategy Plan by Mika Garcia
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Influencer strategy presentation
Influencer strategy presentationInfluencer strategy presentation
Influencer strategy presentation
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 

Viewers also liked

Strategy of Social media
Strategy of Social mediaStrategy of Social media
Strategy of Social mediaRatnesh Pandey
 
You Don't Need a Social Media Strategy (Washington DC Edition)
You Don't Need a Social Media Strategy (Washington DC Edition)You Don't Need a Social Media Strategy (Washington DC Edition)
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
 
Personal brand social media plan
Personal brand social media planPersonal brand social media plan
Personal brand social media planShane Jewett
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For BusinessesLauren DeLong
 
Bp Oil - Matt Fegert
Bp Oil - Matt FegertBp Oil - Matt Fegert
Bp Oil - Matt Fegertmfegert
 
Union Gas Social Media Strategy
Union Gas Social Media Strategy Union Gas Social Media Strategy
Union Gas Social Media Strategy TobyLittle
 
Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Nigel Mark Dias
 
Social Media & Employee Engagement
Social Media & Employee EngagementSocial Media & Employee Engagement
Social Media & Employee EngagementMichael Specht
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategyDave Fleet
 
Leveraging social media in employee engagement
Leveraging social media in employee engagementLeveraging social media in employee engagement
Leveraging social media in employee engagementParker LePla
 
V-Soft, Inc. - Enterprise Mobility Solutions Oil and Gas
V-Soft, Inc. - Enterprise Mobility Solutions Oil and GasV-Soft, Inc. - Enterprise Mobility Solutions Oil and Gas
V-Soft, Inc. - Enterprise Mobility Solutions Oil and GasV-Soft, Inc.
 
Ford full digital strategy ppt
Ford full digital strategy pptFord full digital strategy ppt
Ford full digital strategy pptAli Obermayer
 
Shell Global
Shell Global Shell Global
Shell Global poortkai
 
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETINGAIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETINGSwarupa Rani Sahu
 

Viewers also liked (20)

Strategy of Social media
Strategy of Social mediaStrategy of Social media
Strategy of Social media
 
5 Steps to Social Media Success
5 Steps to Social Media Success5 Steps to Social Media Success
5 Steps to Social Media Success
 
Six Step Social Media Success
Six Step Social Media SuccessSix Step Social Media Success
Six Step Social Media Success
 
You Don't Need a Social Media Strategy (Washington DC Edition)
You Don't Need a Social Media Strategy (Washington DC Edition)You Don't Need a Social Media Strategy (Washington DC Edition)
You Don't Need a Social Media Strategy (Washington DC Edition)
 
Social media roadmap checking the oil
Social media roadmap   checking the oilSocial media roadmap   checking the oil
Social media roadmap checking the oil
 
Personal brand social media plan
Personal brand social media planPersonal brand social media plan
Personal brand social media plan
 
Social Media Strategy For Businesses
Social Media Strategy For BusinessesSocial Media Strategy For Businesses
Social Media Strategy For Businesses
 
Managing Multiple WordPress Install
Managing Multiple WordPress InstallManaging Multiple WordPress Install
Managing Multiple WordPress Install
 
Bp Oil - Matt Fegert
Bp Oil - Matt FegertBp Oil - Matt Fegert
Bp Oil - Matt Fegert
 
Union Gas Social Media Strategy
Union Gas Social Media Strategy Union Gas Social Media Strategy
Union Gas Social Media Strategy
 
Barnardos NI
Barnardos NIBarnardos NI
Barnardos NI
 
Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Digital Training trainees edition 1.1
Digital Training trainees edition 1.1
 
Telecoms Digital Ambitions
Telecoms Digital AmbitionsTelecoms Digital Ambitions
Telecoms Digital Ambitions
 
Social Media & Employee Engagement
Social Media & Employee EngagementSocial Media & Employee Engagement
Social Media & Employee Engagement
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media Strategy
 
Leveraging social media in employee engagement
Leveraging social media in employee engagementLeveraging social media in employee engagement
Leveraging social media in employee engagement
 
V-Soft, Inc. - Enterprise Mobility Solutions Oil and Gas
V-Soft, Inc. - Enterprise Mobility Solutions Oil and GasV-Soft, Inc. - Enterprise Mobility Solutions Oil and Gas
V-Soft, Inc. - Enterprise Mobility Solutions Oil and Gas
 
Ford full digital strategy ppt
Ford full digital strategy pptFord full digital strategy ppt
Ford full digital strategy ppt
 
Shell Global
Shell Global Shell Global
Shell Global
 
AIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETINGAIR FRANCE INTERNET MARKETING
AIR FRANCE INTERNET MARKETING
 

Similar to How to Build a Social Media Strategy... And Why!

Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Whycristinalepore
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessAJ Gerritson
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking   Jan 2010Getting Started With Social Networking   Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
How to Get a Grasp on ROI for Social Media
How to Get a Grasp on ROI for Social MediaHow to Get a Grasp on ROI for Social Media
How to Get a Grasp on ROI for Social MediaSpiral16
 
Brief Social Marketing Winter 2010
Brief Social Marketing  Winter 2010Brief Social Marketing  Winter 2010
Brief Social Marketing Winter 2010gottstogo
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLinkedIn
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content BeastBlack Marketing
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social MediaSpredfast
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media SolutionsAriel Dagan
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septBob Barker
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySaurabh Uttam
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsDori Albora
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourChristine Collins
 

Similar to How to Build a Social Media Strategy... And Why! (20)

Strategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and WhyStrategize or Die! How to Build a Social Media Strategy and Why
Strategize or Die! How to Build a Social Media Strategy and Why
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking   Jan 2010Getting Started With Social Networking   Jan 2010
Getting Started With Social Networking Jan 2010
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
How to Get a Grasp on ROI for Social Media
How to Get a Grasp on ROI for Social MediaHow to Get a Grasp on ROI for Social Media
How to Get a Grasp on ROI for Social Media
 
Social Media - Strategies and Case Studies
Social Media - Strategies and Case StudiesSocial Media - Strategies and Case Studies
Social Media - Strategies and Case Studies
 
Brief Social Marketing Winter 2010
Brief Social Marketing  Winter 2010Brief Social Marketing  Winter 2010
Brief Social Marketing Winter 2010
 
ROI of Social Media
ROI of Social MediaROI of Social Media
ROI of Social Media
 
Live Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content BeastLive Webinar: Taming the Financial Content Beast
Live Webinar: Taming the Financial Content Beast
 
Taming the Content Beast
Taming the Content BeastTaming the Content Beast
Taming the Content Beast
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media Solutions
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
How to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days septHow to implement a social media marketing strategy in 90 days sept
How to implement a social media marketing strategy in 90 days sept
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011
 
Bad Penny Factory Speaking Tour
Bad Penny Factory Speaking TourBad Penny Factory Speaking Tour
Bad Penny Factory Speaking Tour
 

More from AJ Gerritson

Social Media Strategies for 2011
Social Media Strategies for 2011Social Media Strategies for 2011
Social Media Strategies for 2011AJ Gerritson
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldAJ Gerritson
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldAJ Gerritson
 
Work it! Social Media
Work it! Social MediaWork it! Social Media
Work it! Social MediaAJ Gerritson
 
How to tell if your PR agency sucks!
How to tell if your PR agency sucks!How to tell if your PR agency sucks!
How to tell if your PR agency sucks!AJ Gerritson
 
How to add LinkedIn buttons to email
How to add LinkedIn buttons to emailHow to add LinkedIn buttons to email
How to add LinkedIn buttons to emailAJ Gerritson
 
NEPPA Presentation 8/19
NEPPA Presentation 8/19NEPPA Presentation 8/19
NEPPA Presentation 8/19AJ Gerritson
 
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck 451 Brand Bootcamp Deck
451 Brand Bootcamp Deck AJ Gerritson
 

More from AJ Gerritson (9)

Social Media Strategies for 2011
Social Media Strategies for 2011Social Media Strategies for 2011
Social Media Strategies for 2011
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
 
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital WorldBuilding a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
 
Work it! Social Media
Work it! Social MediaWork it! Social Media
Work it! Social Media
 
How to tell if your PR agency sucks!
How to tell if your PR agency sucks!How to tell if your PR agency sucks!
How to tell if your PR agency sucks!
 
How to add LinkedIn buttons to email
How to add LinkedIn buttons to emailHow to add LinkedIn buttons to email
How to add LinkedIn buttons to email
 
aNetworks
aNetworksaNetworks
aNetworks
 
NEPPA Presentation 8/19
NEPPA Presentation 8/19NEPPA Presentation 8/19
NEPPA Presentation 8/19
 
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck 451 Brand Bootcamp Deck
451 Brand Bootcamp Deck
 

Recently uploaded

10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......SABRI INTERNATIONAL
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Businesstompeter3736
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024believeminhh
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxKrutik Rakade
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 

Recently uploaded (20)

10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Presented by Sabri international .......
Presented by Sabri international .......Presented by Sabri international .......
Presented by Sabri international .......
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
Unleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan BusinessUnleashing the Power of Fandom: A Short Guide to Fan Business
Unleashing the Power of Fandom: A Short Guide to Fan Business
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
The Vietnam Believer_Newsletter_Vol.001_Mar12 2024
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
NVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptxNVIDIA's overall business overview Presentation.pptx
NVIDIA's overall business overview Presentation.pptx
 
Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 

How to Build a Social Media Strategy... And Why!

  • 1. Presented/Narrated by: AJ Gerritson “ How to Build a Social Media Strategy… And Why!”
  • 2. Who Is Our Presenter? AJ Gerritson Founding Partner of 451 Marketing Frequent Speaker (Regionally and Nationally) 12+ Years of Interactive Marketing, Digital PR, and Traditional Comm.
  • 3. 7% Who Is 451 Marketing? Founded in February, 2004 Located on School Street in Boston A collaboration of 20 industry veterans committed to being best-of-breed social media, public relations, and creative specialists Clients include Allstate, Westin Hotels, Commonwealth of Massachusetts. Recently launched the MassItsAllHere.com website for the Commonwealth of Massachusetts.
  • 4. I never learned how to Tweet.
  • 5.  
  • 6. Coca-Cola has 3.6 million fans on their Facebook Fan page.
  • 7. Major corporations are using the tools to stay in touch with their vocal customers. Social Networking Collaborative Tools YouTube, Flicker Blogs
  • 8. 300,000,000 users (that’s 300 million!) 10 million “fans” sign up to commercial “brand pages” every day.
  • 9. Perez Hilton a.k.a. Mario Lavanderia 2004 Launched a celebrity gossip website Average 24 - 45 posts per day Earns $111,000 per month in ad sales alone.
  • 10. Heather Armstrong Forbes Magazine - “Most Influential Women in Media” 2009 Made famous for her website www.dooce.com National Advertisers
  • 11. New research found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period. Source - Wetpaint & Altimeter Group
  • 12.  
  • 13. GOAL: Employee Retention and Recruitment TACTICS: Microblogs, Wikis, Podcasts HELPED TO: Extend Communications, Deliver Trainings Globally, Employee Engagement, Perform Jobs More Effectively
  • 14. GOAL: Develop Customer Service-Centered Brand TACTICS: Twitter HELPED TO: Deliver Swift Customer Service, Engage Customers, Humanize Brand
  • 15.
  • 16.  
  • 17. How Long is Your Content Effective? 3, 6, 9 months? 1 minute, 1 day, 1 week?
  • 18. Resources needed to run a campaign effectively Reputation Management Content Research Technologist Content Development Strategist Day to Day Management Practitioner of Social Media Coordination Of all corporate activities Measurement Design Skills
  • 19.
  • 20.  
  • 21.  
  • 22.
  • 23.  
  • 24.
  • 25. Dell can directly track $3 million in sales from using Twitter.
  • 26. Building a Social Media Strategy
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Step 6 – Establish a protocol 1. What information do we want to keep private? 2. What kinds of information would we benefit from making public? 3. What personal social media use is appropriate? Inappropriate? 4. How will we measure which rules are helpful and which are not? 5. Who are our quality followers? How can we continually engage them? 6. How can we consistently send our messages? 7. Should we have a set of rules for proactive social media use? Reactive social media use? 8. How do we respond to positive engagement versus negative engagement?
  • 33. Step 7 – Execute Strategy
  • 34.
  • 35.  
  • 36.
  • 37. Execution • Developed Strategy • Optimized Website • SEO/PR • Created Social Communities (3 Blogs, 8 Twitter Feeds, 7 LinkedIn Groups) • Trained Staff (Utilize Tools) • Launched “Recruiting 2.0”
  • 38. Results • 65% Increase in monthly traffic from Google • Pre-campaign 3,486 monthly visitors, last month 15,910 • LinkedIn Groups have become a tremendous applicant and lead source • Over 100k PR impressions • USP “Recruiting 2.0”
  • 39.
  • 40. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson