HOW TO PLAYNICE WITH YOURUSERS*         * and make money doing it
The global news community.
JOURNALISM IS NOT A SPECTATOR SPORTTHEY KNOW MORE THAN WE DO
THEY CREATE MORE MEDIA THAN WE DO
THEY DOCUMENTTHEIR OWN STORIES
THEY DOCUMENTTHEIR OWN STORIES BEFORE WE DO
WE SHOULDN’T JUST BE         SPECTATORS
WE WORKFOR THEM
WE WORKWITH THEM
CITIZENSIDE HASTWO BUSINESSMODELS
BUSINESSMODEL           1
WE ARE APRESSAGENCY
OUR USERS TAKE PICTURES, SHOOT VIDEO
WE VERIFY, CURATEWE DISTRIBUTEWE SHARE REVENUE
USER SENDS                  WE COLLATE, PHOTO/VIDEO                 VERIFY, PUBLISHTO CITIZENSIDE REVENUE IS   SHARED     ...
WE CREATEINTRINSICALLY  REWARDING EXPERIENCES
GAME OR DIE
JOURNALISM IS INTERACTIVE NOW
THE BEST LESSONS FOR INTERACTIONDESIGN COME FROM GAME DESIGN
SO HERE ARE FOUR REASONSGAME DESIGN IS INDISPENSABLETO JOURNALISM
MOTIVATION
FEEDBACK
TRUST
LOYALTY
And with all that, our userssend us pictures like this:
BUSINESSMODEL           2
WE ARE ATECHNOLOGYPROVIDER
WE ENABLE YOUR USERS TO TAKE PICTURES AND SHOOT VIDEO    FOR YOU
USER SENDS               NEWS BRANDPHOTO/VIDEO                PUBLISHESTO FAVOURITE                 IMAGESNEWS BRAND      ...
LOYALTYNews is about branding.Information is a commodity.People will interact with your news brandbecause of identity; you...
They want to say “I’m an Economist reader.” “I’m aGuardian reader.” “I read WIRED.”Citizenside tech lets them participate ...
Journalism is about digging forthings worth talking about.
YOU DON’T NEED A GIANT MACHINE
YOU DON’T NEED A GIANT MACHINE
DO IT RIGHT AND YOU CAN MOTIVATE1,000,000 PEOPLE                        WITH SHOVELS
Philip TrippenbachEditor-in-Chieftrippenbach@citizenside.com@trippenbach
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
News rewired oct 2011
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News rewired oct 2011

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My presentation from the news:rewired conference at the Microsoft HQ in London on 6 October 2011. This presentation introduces Citizenside's two business models, and how we make money by working with our users to create quality journalism.

Published in: News & Politics, Business
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  • Hint is in the font size: your users don’t really care about making money.\nThey CERTAINLY don’t care about YOU making money.\nYou need to motivate them with something else.\n
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  • They really don’t care about their license rights. \nMost of them don’t care about making money, either. \nSo OUR success is about giving them an intrinsically rewarding experience.\n
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  • * After an exclusivity period!\n
  • News is about branding.\nInformation is a commodity.\nPeople will interact with your news brand because of identity; yours and theirs. \n\n
  • They want to say “I’m an Economist reader.” “I’m a Guardian reader.” “I read WIRED.”\nOur tech lets them participate in your brand. \nThey want to because it means something for them.\nJournalism is digging for things worth talking about. \n
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  • News rewired oct 2011

    1. 1. HOW TO PLAYNICE WITH YOURUSERS* * and make money doing it
    2. 2. The global news community.
    3. 3. JOURNALISM IS NOT A SPECTATOR SPORTTHEY KNOW MORE THAN WE DO
    4. 4. THEY CREATE MORE MEDIA THAN WE DO
    5. 5. THEY DOCUMENTTHEIR OWN STORIES
    6. 6. THEY DOCUMENTTHEIR OWN STORIES BEFORE WE DO
    7. 7. WE SHOULDN’T JUST BE SPECTATORS
    8. 8. WE WORKFOR THEM
    9. 9. WE WORKWITH THEM
    10. 10. CITIZENSIDE HASTWO BUSINESSMODELS
    11. 11. BUSINESSMODEL 1
    12. 12. WE ARE APRESSAGENCY
    13. 13. OUR USERS TAKE PICTURES, SHOOT VIDEO
    14. 14. WE VERIFY, CURATEWE DISTRIBUTEWE SHARE REVENUE
    15. 15. USER SENDS WE COLLATE, PHOTO/VIDEO VERIFY, PUBLISHTO CITIZENSIDE REVENUE IS SHARED WE LICENSE BETWEEN US CONTENTAND THE USER
    16. 16. WE CREATEINTRINSICALLY REWARDING EXPERIENCES
    17. 17. GAME OR DIE
    18. 18. JOURNALISM IS INTERACTIVE NOW
    19. 19. THE BEST LESSONS FOR INTERACTIONDESIGN COME FROM GAME DESIGN
    20. 20. SO HERE ARE FOUR REASONSGAME DESIGN IS INDISPENSABLETO JOURNALISM
    21. 21. MOTIVATION
    22. 22. FEEDBACK
    23. 23. TRUST
    24. 24. LOYALTY
    25. 25. And with all that, our userssend us pictures like this:
    26. 26. BUSINESSMODEL 2
    27. 27. WE ARE ATECHNOLOGYPROVIDER
    28. 28. WE ENABLE YOUR USERS TO TAKE PICTURES AND SHOOT VIDEO FOR YOU
    29. 29. USER SENDS NEWS BRANDPHOTO/VIDEO PUBLISHESTO FAVOURITE IMAGESNEWS BRAND * REVENUE WE LICENSESHARE: USER, CONTENT BRAND, FURTHER CITIZENSIDE
    30. 30. LOYALTYNews is about branding.Information is a commodity.People will interact with your news brandbecause of identity; yours and theirs.
    31. 31. They want to say “I’m an Economist reader.” “I’m aGuardian reader.” “I read WIRED.”Citizenside tech lets them participate in your brand.They want to, because it means something forthem. It’s a part of their identity.With our technology, your users can help you makeyour brand stronger.
    32. 32. Journalism is about digging forthings worth talking about.
    33. 33. YOU DON’T NEED A GIANT MACHINE
    34. 34. YOU DON’T NEED A GIANT MACHINE
    35. 35. DO IT RIGHT AND YOU CAN MOTIVATE1,000,000 PEOPLE WITH SHOVELS
    36. 36. Philip TrippenbachEditor-in-Chieftrippenbach@citizenside.com@trippenbach

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