This presentation was prepared for a social media workshop given at Misericordia University on Saturday, June 2, 2012, during Alumni Weekend.

1. LET’S GET SOCIAL!
Steve Filipiak and Lauren Smith,
Marketing Communications Department

2. Social Media:
A Brief Introduction

3. Social Networks and their
uses
 Facebook (www.facebook.com)
 Sharing photos , videos and other happenings.
 Staying connected with family and friends or
reconnecting with old friends.
 Learning about and connecting with your
favorite brands.
 Twitter (www.twitter.com)
 Share links to content you’re currently
interested in—articles, videos, photos, and
more.
 Find people who are talking about the same
topics as you by searching with the hashtag
symbol (“#”) to connect or find more
information. For example, “#gardening”. You
can also find friends by email address.
 Each tweet is limited to 140 characters.

4. Social Networks and their
Uses(Cont.)
 LinkedIn (www.linkedin.com)
 Allows users to promote themselves
professionally and post a resume online.
 Can help you grow your professional network.
 With thousands of industry-related groups,
you can learn from the top leaders in your
field—or establish yourself as one.
 Pinterest (www.pinterest.com)
 The fastest growing social network in recent
history.
 Highly visual—allows users to “pin” content
and images to create virtual “inspiration
boards” that are organized by theme, style, or
color.
 Most heavily used by women, with common
inspiration board themes including cooking,
design, weddings, and fashion.

5. Getting Started
 Email
 All social networks will require you to
sign up with an email address.
 Popular free email clients include Yahoo,
Gmail, Hotmail, and AOL
 Did you know that you can get a
FREE alumni email address for life?!
Ask us how!
 Determine which audiences will have
access to your profiles.
 Your accounts can be set so that
ONLY friends and family can view
your information.

6. Getting Started with Facebook
 From the Facebook homepage at
www.facebook.com, enter your information in
the boxes below the text “Sign Up”.
 Once you’ve entered your information, click
the green box titled “Sign Up”.
 You will then be guided through a 3-step
process.
 This will allow you to personalize your profile
and help you locate friends
 You are not required to fill out any of this
information, however, it may make it easier for
friends to find you if you do.

7. Personalizing your profile
 The first step will help you find your friends
and family on facebook.
 When you enter your email address,
Facebook checks to see if any of your
email contacts already have an account
and invites them to connect with you.
 The second step asks for basic information
including high school, college or university,
and employer.

8. Personalizing your profile (cont.)
 The third step allows you to upload or
take a photo of yourself with your
webcam.
 Click on “Upload a photo”
 You will then see a prompt with a
“choose file” button that will allow you
to select a photo that is saved on your
computer.

9. Success!
 You will be taken to your newly-created facebook account, where
you will be prompted to login to your email and confirm your
account.

10. Setting your privacy controls
 To keep your account restricted to friends and family, it is essential
to set your preferred privacy settings.
 Go to the top right-hand corner of your facebook profile and click
the arrow next to “Home”.
 From there, select “privacy settings”.
 You can set your profile to be open to the public, only to friends,
or to a custom setting that you select yourself.

11. Setting your privacy controls
(cont.)
 You will also have the option to:
 Limit the accessibility of others to your profile
 Block specific individuals
 Control if you are searchable
 Limit who can send you messages
 Along with many other options

12. Setting your privacy controls
(cont.)
 You can even customize the privacy of each status that
you post.

13. Ready to go!
 Your news feed will show you what other people
are posting
 The message box is used to send private
messages to other users
 You can invite friends to events you are
organizing through the events calendar
 There are many other beneficial features as well
 Now that we’ve hit the basics, you’re ready to
start your facebook experience!

14. Twitter
 Enter www.twitter.com to go to Twitter’s homepage to create a new
account.
 Look for the section labeled “sign up”
 Fill in your e-mail and other required info

15. Twitter (cont.)
 If you’ve entered all of your information correctly, you’ll
see a yellow button titled “Create my account”.

16. Tweeting
 Tweets are instant messages that have 140 or
less characters
 They are posted on your twitter network
 Your followers can view your tweets
 Links and photos can be attached to a tweet

17. Tweeting
 Hashtags “#”
 Used to mark keywords or topics in a Tweet
 A way to categorize messages
 Connect “@”
 Used to reply to another Tweet or to draw someone’s attention to
your Tweet
 Direct Message (“d” followed by the person’s name)
 Add this before your tweet to send a private message to
someone’s inbox. They will need to be following you first in order
to send them a private message.
 Retweet (“RT” followed by the person’s name)
 This allows you to post another person’s Tweet on your page.
 Example: RT@MisericordiaU: We hope alumni are having a great time
at Alumni Weekend!”

18. Personalize, socialize and
finalize.
 Add a photo
 Include a brief, 160 character bio
with your interests, location or
profession.
 Similar to Facebook, you can have
Twitter search your email contacts
to find friends and family with
accounts for you to follow their
tweets.
 Choose whether you’d like your
profile to be public or private.
 Don’t forget to login to your email
to confirm your new Twitter
account to get started!

19. Start tweeting!
 Follow friends, family, favorite celebrities, and
brands.
 Let people know what you’re doing, what
interests you right now, or get the latest news on
the topics that are most important to you!
 Find out what others are saying about your
favorite brands, products and celebrities!
 Don’t forget to follow @MisericordiAlum and
@MisericordiaU for the latest Misericordia and
Alumni news!

20. Socialize with us!
 www.facebook.com/MisericordiaAlumni
 www.facebook.com/MisericordiaUniversity
 www.twitter.com/MisericordiAlum
 www.twitter.com/MisericordiaU
 http://www.linkedin.com/groups?gid=1416127
QUESTIONS??