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Melt frame 2

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Second generation design thinking tool set. Use these to innovate new services and create a prefect pitch. BETA

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Melt frame 2

  1. 1. BETA 2 melt frame Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 NEW TOOLS FOR DESIGN THINKERS Brought to you by GhostInnovation Company
  2. 2. Background All companies are moving from the 
 material world towards the immaterial world. This means we are sliding from scarcity to abundance, from control to sharing. The intangible rules the tangible. Empathy rules physical strength. Community rules cash. Data rules physical location.
  3. 3. Three rules Play with the flows Learn to recognise the flows that surround you. See the world as flows Make business from the flows Innovate by melting the flows together. Stir the world around you by guiding the flows. 1 2 3
  4. 4. Play with the flows See the world as flows Make business from the flows
  5. 5. The Frames Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2
  6. 6. BETA OUR STORY INSTRUCTIONS This is the summary of all other frames. Before you do anything else, fill this service description. It does not have to be perfect. It’s just a starting point. When you feel like you have discovered something new come back to this frame and see how your new insight changes it. 1 Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 is aOur service, NAME OF SERVICE KEY FEATURE/ PROCESS It helps DEFINED CUSTOMERS SOLVE A PROBLEM / ANSWER 
 A NEED WHAT IS UNIQUE ABOUT OUR SERVICE? It uses INNOVATIVE FEATURES OR PROCESSES to producing . UTILISE OR COMBINE RESOURCES EFFECT . . ELEVATOR PITCH WHAT IS OUR BIGGER MISSION? NEED/ PROBLEM BIGGER TREND / PROBLEM leads to We help VALUE PROPOSITION . DEFINED CUSTOMERS by producing . These are optional. In some cases more 
 in-depth service description is needed. 
 
 You may change the wording to fit your story. 2
  7. 7. WHAT FEATURE OF OUR SERVICE USES IT? IS THERE SOMETHING WE MUST DO TO GETTHE DATA? WHAT DATA CAN WE GET FROM THEM? WHAT PHYSICAL OBJECTS AND ACTIONS SURROUND 
 OUR SERVICE? INSTRUCTIONS 1 List things that could be your resources. 
 E.g. How and where people use your service? List objects, places, people, actions… More the better! If it moves or changes in any way it can be turned into data. E.g. temperature, shopping habits, location data… What you must do to have access to the data. E.g. You must buy it. Add sensors. Get peoples’ permission. How does it link to the service. PHYSICAL RESOURCES Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2BETA 2 3 4
  8. 8. INTANGIBLE RESOURCESINSTRUCTIONS Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 WHAT FEATURE OF OUR SERVICE USES IT? WHAT KNOWLEDGE AND EMOTIONS SURROUND OUR SERVICE? IS THERE SOMETHINGWE MUST DO TO ACHIEVE THIS? WHAT COULD BE THEIR TANGIBLE FORM? BETA What emotions, knowledge and talent your customers, employees, wannabe customers have. List them all here. 
 E.g. Caregiver knows if the patient is on a good mood or not.
 People know if their neighbourhood feels safe. How can you get access to this? E.g. survey, community, rating, purchase history, 
 physical location. What we offer to have access to these? It can be either intangible like openness, sense of belonging. 
 Or e.g. a platform for discussion. 1 2 3 4 How does it link to the service.
  9. 9. PROCESS HOWCHANGES IN OWNERSHIPAFFECT ACCESS TO RESOURCES AND OUR VALUE PROPOSITION? WHAT DOWE NEED TO DO TO MAKE THIS HAPPEN? USER (OR SOMEONE ELSE) CONTROLS THESE PARTS OF THE PROCESS USER FEELS 
 HE/SHE 
 OWNS THESE PARTS OFTHE PROCESS WE CONTROL THESE PARTS OF THE PROCESS Typically handing over the ownership grants you access to new resources. 
 E.g. Users feel they own their on Facebook wall and want to create more content.
 You may need to go back to Resource frames. Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 Start playing with the ownership. Do you need to control everything?
 Take your time. Typically this is one of the most difficult tasks as ownership is so firmly embedded in business thinking. Customers’ don’t need to own the service but their relationship with it changes if they have a sense of ownership. Map the process. First the major parts and then un-bundling if needed. 
 Chronologically from left to right. Put them all first down here. BETA INSTRUCTIONS 1 2 3 4 What we need to change.
  10. 10. WHAT IS THE KEYFEATURE TO PROVIDE THIS? BETA PHYSICAL VALUE INSTRUCTIONS WHAT OUR SERVICE PROVIDES? WHATARE THE PROBLEMS OUR SERVICE MUST SOLVE? CUSTOMER’S PHYSICAL PROBLEMS KEY CUSTOMER GROUPS What is the feature that your customers see providing the solution to their problems. 
 E.g. “The service had X (key feature) that helped me to…” Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 MOST IMPORTANT CUSTOMER GROUP 2ND 3RD You don’t have to solve all his problems. Pick the most important ones. List their problems 
 (or needs). Prioritize your customers. Be cruel. 1 2 3 5 This must match the problem! But it does not have to exactly be the same.
 E.g. A person needs a job. Service provides “The best job match engine” 4
  11. 11. WHAT IS THE KEYFEATURE TO PROVIDE THIS? WHAT IS THE KEYFEATURE TO PROVIDE THIS? BETA IMMATERIAL VALUE WHAT OUR SERVICE PROVIDES? WHATARE 
 THE NEEDS 
 OUR SERVICE MUST MEET? ALL POSSIBLE EMOTIONAL OR KNOWLEDGE NEEDS KEY CUSTOMER GROUPS Created and designed 
 by Miikka Leinonen, 
 Ghost Company www.ghostocompany.fi. Melt Frame 2 MOST IMPORTANT CUSTOMER GROUP 2ND 3RD This should match the need. 
 E.g. Fear=Sense of security, Curiosity=passionate community Feature that is the most noticeable. INSTRUCTIONS 1 2 3 4 Prioritize your customers. List their needs 
 (or problems)
 E.g. hope, sense of belonging, fame, enjoyment, admiration, curiosity, recognition. You don’t have to fill all their needs. Pick the most important ones. 5
  12. 12. Play with the flows See the world as flows Make business from the flows
  13. 13. www.ghostcompany.fi www.themeltframe.com

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